Course Overview

Attendance
UK/EU Fees £9,250 *
International Fees £14,000 *
Duration 3 or 4 years

* Price per academic year

Course summary

The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment.

The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments.

Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice.

We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing communications.

In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively.

Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.

Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

Course structure

The following modules are indicative of what you will study on this course.

To help you make an informed decision, you can have a look at how marks have been calculated and study time has been distributed on this course in the past.

Subjects of study include:

  • Buyer Behaviour
  • Digital Marketing Essentials 
  • Fundamentals of Marketing
  • Global Business Environment
  • Professional Development for Marketers 

You will also have the opportunity to take an option module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area.Your option module may be a foreign language.

Credit Level 4

Subjects of study include:

  • Advertising
  • Contemporary PR Management
  • Developing your Professional Brand
  • Marketing Metrics
  • Marketing Research

Plus one option from other business areas including languages.

Credit Level 5

Professional experience or Study Abroad year

Between Year 2 and Year 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions. You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas, or undertake a placement year overseas.

Subjects of study include:

  • Contemporary Selling and Sales Management
  • Digital and Direct Marketing Campaign Strategy
  • Integrated Marketing Communication
  • Marketing Analytics 
  • Market Planning and Strategy 

Plus two options from: Destination, Cultural and Heritage Marketing, Dissertation, Global Marketing Management, New Product Development, Managing Brands or other areas of business including languages

Credit Level 6

Professional accreditations

The course gives exemptions from some of the modules included in the CIM (Chartered Institute of Marketing) Graduate Gateway, allowing our graduates to gain the professional marketing qualifications faster. This course is also accredited by The Institute of Direct and Digital Marketing (IDM).

Westminster Plus Electives

 
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As part of your course you may be able to take elective modules. Electives are an exciting opportunity to widen your experience at university and to gain skills and knowledge that will help make you more employable.

Find out about Westminster Plus Electives.

Entry Requirements

  • A Levels – BBC to ABB
  • International Baccalaureate – 27 points. We also welcome applications from students taking the IB Career related Programme 
  • BTEC Extended Diploma – DMM to DDM
  • BTEC Diploma – D*D*
  • Access – 112 to 128 UCAS Tariff points from the Access course

In addition to one of the above, you should have: 

  • GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4

If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.

We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.

View more information about our entry requirements and the application process

  • International Baccalaureate – 27 points

If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.

More information

International Foundation course

We work in partnership with Kaplan International College London to provide Foundation courses for international students who do not meet our Bachelor’s degree entry requirements. For more information visit the Kaplan International College website.

Careers

Our Careers and Employability Service is here to support you to achieve your full potential.
 
With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we provide you with a variety of opportunities to work and develop new skills. As a University of Westminster student, you’ll have access to our services throughout your studies and after you graduate.
 
We can help you:
    •    find work placements, graduate jobs or voluntary experience related to your course
    •    discover international opportunities to enhance your employability
    •    write effective CVs and application forms
    •    develop your interview and enterprise skills
    •    plan your career with our career consultants
    •    gain insights into your chosen industry through mentoring
    •    meet employers and explore your career options at our employer fairs, careers presentations and networking events 
 
Find out more about the Careers and Employability Service.

 

Find out more about other employability initiatives at the University of Westminster. 

If you are studying a Bachelor's degree at Westminster Business School, you can choose to take a year's break from your studies in your third year to do a placement.  

A placement year is a great way of gaining practical work experience within an industry relevant to your studies. It increases your confidence and skills, and boosts your employability. It gives you a chance to apply the theoretical techniques you have learnt during your undergraduate degree so far to a real business environment while you work as a member of an established organisation.

Find out more about placements

Fees and Funding

UK and EU tuition fee: £9,250 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £14,000 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

International student funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Facilities

Course Location

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.

Contact us

Contact the Course Enquiries Team:

+44 (0)20 7915 5511

[email protected]

Opening hours (GMT): 9am–4.30pm Monday to Friday

More information

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