- Service Research and Customer Experience
About me
La Toya joined Westminster Business School in 2017, having taught previously at Kingston University (UK) and the College of Science, Technology and Applied Arts of Trinidad and Tobago (Trinidad and Tobago).
La Toya received her PhD in Marketing from Kingston University in 2018. Prior to joining academia, she worked for over ten years in PR, Media and Advertising in a variety of industries including oil and gas, telecommunications, finance, tourism, theatre and arts, health and entertainment.
Teaching
La Toya is a Fellow of the Higher Education Academy (FHEA), and has taught on a variety of marketing modules, such as Consumer Behaviour, Brand Management, Marketing Planning & Strategy, PR and Advertising, both at the undergraduate and postgraduate levels. She was voted by students the Best Lecturer in the Faculty of Business and Law at Kingston University, and has been recognised for her excellence in teaching and student support at the University of Westminster.
Research
La Toya's broad research interest lies on the intersection of the domains of consumer behaviour and brand management. She has presented her research at several international conferences, won two best conference paper awards, and has published in international journals, including Journal of Business Research, Journal of Advertising Research, European Management Review, European Business Review, Public Relations Review, Industrial Marketing Management and a book chapter on strategic brand alliances in The Routledge Companion to Contemporary Brand Management.
La Toya is also an Ad hoc reviewer for Journal of Advertising Research, Industrial Marketing Management, Journal of Business Research, and various international conferences (e.g., American Marketing Association Winter conference, European Marketing Academy conference).
Publications
For details of all my research outputs, visit my WestminsterResearch profile.