At Westminster, we use cookies on our website much like most of the websites you might visit.

A cookie is a small text file which is downloaded to your computer or mobile device when you visit a website. When you return to a website you have previously visited or visit a website that uses the same cookies, that website will then recognise these cookies and therefore your device.

Our primary use of cookies is to identify which web pages are accessed, helping us to analyse and improve the navigation and content of our website. We do this mostly through traffic log cookies and analytics services provided by Google in order to give you a better web browsing experience.

Cookies will not be used to store personal information, nor do we use them to identify individuals.

The tables below illustrate the cookies we have identified and that we are presently using on our website. As the website develops, so might the cookie usage and the following list is therefore subject to change:


Remarketing allows us to reach individuals, such as yourselves, who have previously visited our website so that we can show you further content relevant to you based on what you have shown an interest in on our website. This is used this to improve your user experience and help to personalise content shown to you online and can be done through the use of Google Ads and other third-party vendors.

Third-party vendors such as Google display this content to you in the form of ads on sites across the internet and use cookies to serve these ads to you based on the past visits to our website.

You can opt out of Google’s use of cookies by visiting Google’s Ads Settings, as well as opting out of other third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt out page.


Used for tracking of webpages, and standard analytical information.

For more information about Google Analytics cookies, please see Google's documentation.

Name Content Expires
_utma Randomly generated number 730 days (2 years)
_utmb Randomly generated number Less than one day
_utmc Randomly generated number Date not set (when you close your browser)
_utmz Randomly generated number 182 days (6 months)


The University of Westminster uses “visitor action pixels” from Facebook Inc (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), or, if you are based in the USA, 1 Hacker Way, Menlo Park, CA 94025, USA) on our website.

This allows user behaviour to be tracked after you have been redirected to our website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, ie we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation.

Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.


YouTube provides us with third-party functionality, allowing us to embed YouTube videos in our pages.

Disabling and opting out of using this cookie may result in limited or degraded functionality.

Name Content Expires
VISITOR_INFO1_LIVE Randomly generated number 240 days
PREF Randomly generated number 3650 days (10 years)


Hotjar is an analytics and feedback tool that helps us improve the usability of our website. 

Hotjar stores persistent cookies on users' browsers to monitor user behaviour on our website, such as mouse clicks, movements and scrolling on a webpage – this user behaviour information is anonymous.

We also use Hotjar to display short polls on webpages, to allow users to provide feedback on our pages.

The Hotjar cookie expires in 365 days, but you can opt out of Hotjar collecting your information at any point.

You can also find out more about Hotjar cookies by visiting the Hotjar website.


We use cookies to enable our online live chat communication provided by Click4Assistance. Information about the types of cookies used and the data stored and processed by Click4Assistance can be found visiting the Click4Assistance website.

Web Content Management System

Used for logging into the CMS used by University web editors.

Name Content Expires
SQ_SYSTEM_SESSION Randomly generated numbers and letters No date set

We do not use cookies to:

  • Collect any personally identifiable information without first clearly asking for your express permission (we would only do this openly by requesting such information in an online form)
  • Collect any sensitive information (we would only do this openly by requesting such information in an online form)
  • Pass personally identifiable data to third parties

For more information on the new legislation regarding cookies, see the Information Commissioner's Office guidelines (PDF).

For useful information on cookies, see

Enable or disable cookies within your browser

Windows PC

Google Chrome

  • Click on Tools, then Options
  • Click the Under the Bonnet tab, then Privacy section, and choose the Content settings button.
  • Click the Cookie settings tab and choose your preferred settings.

Mozilla Firefox

  • Click on Tools, then Options
  • Select the Privacy icon in the left-hand panel
  • Click on Cookies.

Internet Explorer

  • Choose Tools, then Internet Options
  • Click the Privacy tab
  • Move the slider to choose your preferred settings.


  • Choose Tools, then Internet Options
  • Go to Preferences at the bottom of the File menu.
  • Click Privacy and select one of the available options.


  • Choose Tools, then Internet Options
  • Select Security icon
  • Cookie settings are shown in window
  • Choose your preferred settings

Apple Macintosh

Mozilla Firefox

  • Choose Preferences from Firefox menu
  • Select the Privacy
  • Choose 'Accept cookies from sites'


  • Choose Preferences from Opera menu
  • Select Privacy
  • Choose your preferred cookies' settings


  • Choose Preferences from Safari menu
  • Select Security icon
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