About me
I carryout academic reviews for publishers such as McGraw Hill. For example, during March 2025, I reviewed and provided feedback for a new textbook ‘Mastering AI for Strategic Management’. During October 2025, I reviewed a new chapter for McGraw Hill for their Services Marketing (5th ed) textbook. The chapter was ‘AI in Service Encounters’. As part of my role, I was responsible for reviewing the content, use of examples and the online questions via Connect. For both roles, I was given acknowledgement for my contributions in the published textbook.
Teaching
I joined Westminster University in 2022 with over 26 years of marketing teaching experience on a range of undergraduate and postgraduate level modules. He currently is module leader for Brand Management with AI (level 4), The Power of Brands (level 4) and Global Marketing Management (level 6). Highlights from previous posts include module leader for level 6 dissertations and pass rates of over 70% for the Chartered Institute of Marketing (CIM) qualifications.
Research
I have gained a variety of marketing research experience through marketing consultancy for a range of SME’s specialising in the service sector. Examples of companies include corporate intelligence and insolvency, building & construction and the sports industry.