Course Overview
Course summary
This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).
Marketing managers are responsible for deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career.
The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing.
In addition to subject knowledge, throughout the course you will develop the transferable skills which are required for a career in marketing. Perhaps more than in any other area of business you will need to be able to work effectively in teams, solve problems, develop critical and creative thinking, and present your ideas persuasively.
Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.
Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.
Course structure
The following subjects are indicative of what you will study on this course.
To help you make an informed decision, you can have a look at how marks have been calculated and study time has been distributed on this course in the past.
Subjects of study include:
- Buyer Behaviour
- Digital Marketing Essentials
- Global Business Environment
- Professional Development for Marketers
- Fundamentals of Marketing
You will also have the opportunity to take an option module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.
Credit Level 4
Subjects of study include:
- Developing your Professional Brand
- Marketing Metrics
- Marketing Research
- Product and Brand Management
Plus two options from: Ethics and Social Responsibility in Marketing, Marketing B2B, Marketing Services, Retail Marketing, Social Media Marketing, Sports Marketing or other areas of business, including languages.
Credit Level 5
Professional experience or Study Abroad year
Between Year 2 and 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions.
Subjects of study include:
- Marketing Analytics
- Marketing Communications
- Marketing Management
- Marketing Planning and Strategy
Plus two options from: Destination, Cultural and Heritage Marketing, Dissertation, Interactive and Digital Marketing, Global Marketing Management, New Product Development or other business areas, including languages.
Credit Level 6
Professional accreditations
The course gives exemptions from some of the modules included in the CIM (Chartered Institute of Marketing) Graduate Gateway, allowing our graduates to gain the professional marketing qualifications faster. This course is also accredited by The Institute of Direct and Digital Marketing (IDM).
Westminster Plus Electives
As part of your course you may be able to take elective modules. Electives are an exciting opportunity to widen your experience at university and to gain skills and knowledge that will help make you more employable.
Find out about Westminster Plus Electives.
Course Leader
Darrell Kofkin
Lecturer
Darrell has been involved in the marketing for over 25 years. He began a career in marketing with London Underground before joining InterCity Midland Mainline as Marketing Planning Manager. He founded London School of Marketing in 2002, overseeing its development from 12 to 1500 students from over 70 nationalities. In 2005, he founded Global Marketing Network, an international certification and accreditation body for marketing professionals. Darrell joined the University of Westminster in 2009 and as well as Course Leader leads three modules that are part of the suite of marketing degrees. Darrell is a Fellow of the Higher Education Academy.
Darrell is passionate about developing ever more innovative approaches to marketing education. His mantra is 'developing the marketing students of today to be the marketing leaders of tomorrow'.
Course Team
Entry Requirements
Typical Offer
One of the following (or an equivalent qualification):
- A levels – BBC
- International Baccalaureate – 28 points (minimum)
- Pearson BTEC Level 3 Extended National Diploma – DMM
- Access to HE Diploma - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction
In addition to one of the above, you should have:
- GCSEs – minimum grade 4 in Maths and English (grade C in grading system prior to 2017)
If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.
View more information about our entry requirements and the application process
Typical Offer
- International Baccalaureate – 28 points (minimum)
If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.
More information
International Foundation course
We work in partnership with Kaplan International College London to provide Foundation courses for international students who do not meet our Bachelor’s degree entry requirements. For more information visit the Kaplan International College website.
Careers
Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.
With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.
In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.
As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.
We can help you:
- find work placements related to your course
- find part-time/vacation, placement and graduate jobs, including voluntary experience
- find international opportunities to enhance your employability
- market yourself effectively to employers
- write better CVs and application forms
- develop your interview and enterprise skills
- plan your career with our careers consultants
- meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year
Find out more about the Career Development Centre.
If you are studying a Bachelor's degree at Westminster Business School, you can choose to take a year's break from your studies in your third year to do a placement.
A placement year is a great way of gaining practical work experience within an industry relevant to your studies. It increases your confidence and skills, and boosts your employability. It gives you a chance to apply the theoretical techniques you have learnt during your undergraduate degree so far to a real business environment while you work as a member of an established organisation.
Fees and Funding
UK and EU tuition fee: £9,250 (Price per academic year)
The amount you will pay may increase each year to take into account the effects of inflation.
Find out how we set our tuition fees.
Funding
As well as tuition fee loans, there is a range of funding available to help you fund your studies.
Find out about undergraduate student funding options.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
Additional costs
See what you may need to pay for separately and what your tuition fees cover.
International tuition fee: £12,750 (Price per academic year)
The amount you will pay may increase each year to take into account the effects of inflation.
Find out how we set our tuition fees.
International student funding
Find out about funding for international students.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
Additional costs
See what you may need to pay for separately and what your tuition fees cover.
Facilities
Course Location
Our Marylebone Campus has benefitted from a multi-million pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to the Faculty of Architecture and the Built Environment and Westminster Business School. For more details, visit our Marylebone Campus page.
More information
Your Westminster
Book an open day. Order a prospectus. Sign up for newsletters.