Teaching and learning in 2021/22

If government restrictions related to the COVID-19 pandemic are required during the 2021/22 academic year, we are planning to teach through a flexible combination of online and onsite learning, in order to prioritise the safety of students and staff. For more details on changes to this course, see our planned undergraduate course changes page or postgraduate course changes page.

Course Overview

UK Fees £9,250 *
International Fees £14,400 *
Duration 3 or 4 years

* Price per academic year

Course summary

Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.

Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.

You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.

You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.

Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.

Top reasons to study with us

  • Study at one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene
  • Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
  • Employability embedded across the curriculum, with dedicated specialist modules at every level
  • Optional placement year to gain valuable work experience, for example, one previous student worked as a marketing executive for ICG Medical
  • Opportunity to undertake an internship which has enabled previous students to gain experience with  for instance the NHS and Disney
  • Guest lectures from industry practitioners have previously included speakers from IBM, Tableau, Coca Cola and LinkedIn
  • Past Business School graduates have secured jobs with prestigious organisations, including the Bank of England, BT, Coca Cola, PricewaterhouseCoopers and Goldman Sachs

Course structure

This degree offers great flexibility and combines a general understanding of businesses with the specialist knowledge of marketing management. You’ll cover the core concepts, practices and techniques of management and marketing, such as decision-making, marketing strategy, consumer behaviour, marketing research, market analysis, brand building and communications, and gain an understanding of the wider economic context of business.

The following subjects are indicative of what you will study on this course.

You are introduced to the functions of business organisations, the broader business environment, and key management skills and competences, including information gathering and analysis, accounting, economics, marketing and organisational behaviour. We consider business organisations – their purposes, structures and governance in a global context – together with key marketing concepts and an evaluation of emerging marketing tools. In the first year, we try to bring all our marketing students together off-site, to introduce them to each other and begin to give them practical marketing challenges, such as how to attract more visitors to the Tower of London.

Subjects of study include:

  • The Global Marketing Environment
  • Business Analytics for Marketing
  • Introduction to Organisational Behaviour for Marketing
  • Accounting and Finance for Marketing
  • Innovative Marketing

You will also have the opportunity to take an option module that broadens your skills or helps you gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.

Credit Level 4

You will investigate and learn how businesses operate, looking at how people are managed, how you manage business operations from both traditional and digital perspectives and how managers make key decisions, taking a more in-depth look at market research. You’ll learn how to deliver a marketing research project, designing appropriate research, gathering primary and secondary data, conducting both qualitative and quantitative data analysis, and using the findings to improve marketing decision-making. Optional modules allow you to choose topics that interest you most. For example, retail marketing examines the challenges facing online and store-based retail multiples and the drivers behind industry change, drawing on real-life experiences from the worlds of fashion and food retailing. In B2B marketing, you’ll be introduced to the complex buying and selling relationships between organisations and marketing issues, such as e-commerce, key account management and supply-chain ethics, sports marketing and marketing services.

Subjects of study include:

  • Marketing Channels, Operations Management and Digital Business 
  • Marketing Management and Leadership
  • Decision Making for Marketing Managers
  • Discovering Consumer Insights 

You can also choose two options from: Retail Marketing, Ethics and Social Responsibility in Marketing, Marketing Services, Marketing B2B, Sports Marketing. You will also have the opportunity to study a module from other parts of the University, including a foreign language.

Credit Level 5

Optional work placement/study abroad year

Between Years 2 and 3, you can take an optional work placement or study abroad year. The work placement year is a one-year full-time business work placement.

Past students have completed placements in a variety of small to medium-sized enterprises (SMEs) and prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the National Health Service (NHS).

The study abroad year allows you to follow a programme of study at one of our partner institutions, giving you an opportunity to experience life in another country and learn Business from a different cultural viewpoint.

You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas.

Marketing is a dynamic discipline, constantly innovating and adapting to changes at both global and local levels. Expanding your marketing knowledge, we consider current trends in marketing and their impact on business, such as globalisation, consumption patterns, sustainability, social responsibility, ethics and social choices, for example. A diverse range of optional modules covers topics including new product development, managing brands and global marketing management.

Subjects of study include:

  • Strategic Perspectives for Marketing
  • Contemporary Issues in Marketing
  • Practice and Leadership in Marketing
  • Applied Marketing Management

You can also choose two options from: New Product Development, Destination, Cultural and Heritage Marketing, Global Marketing Management, Interactive and Digital Marketing, Managing Brands. You have the opportunity to study one module from across the University, including a foreign language.

Credit Level 6

Professional accreditation

The Business Management (Marketing) BA Honours is accredited by the Chartered Institute of Marketing (CIM) with a Graduate Gateway programme status. After graduating, you’ll be exempt from the Level 4 “Applied Marketing and Planning Campaign” module towards the CIM Level 4 Certificate in Professional Marketing / Professional Digital Marketing qualification, and from the Level 6 “Marketing & Digital Strategy” module towards the CIM Level 6 Diploma in Professional Marketing qualification.

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

For general enquiries about the course, please email [email protected]

To request an accessible version of the programme specification, please email [email protected]


This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue chip organisations, the public, private or third sector. If you’re seeking a career within the marketing department of an organisation and want a broader understanding of general business and management, our degree combining both disciplines, will prepare you for a broad range of roles. It is designed to develop your analytical and problem-solving, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts. You could go on to work in-house or within an agency in a wide range of roles, including marketing executive, account executive and trainee management roles.

The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

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Develop your innovation and entrepreneurial skills

Develop your innovation and entrepreneurial skills in The Big Idea competition, sponsored by Santander.

Social media connections
Kickstart your career

Learn how to use social media in your job hunt or LinkedIn to kickstart your career.

Develop your CQ

Develop your cultural intelligence – or ‘CQ’ – studying alongside students and staff representing more than 100 nationalities.

Industry links

Westminster Business School is one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene. Through our connections with professional bodies, our alumni network and Employability Advisory Board, we have excellent links with industry. Staff who currently teach on this course have extensive professional experience in a range of business sectors with many staff maintaining links with industry through consultancy and training work.

Job roles

The course will prepare you for a wide variety of roles in business. Examples of these from our recent graduates are:

  • Advertising executive
  • Brand manager
  • Market researcher
  • Marketing associate/manager
  • Product development officer
  • PR officer
  • Social media executive/manager

Westminster Employability Award

Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.

The award is flexible and can be completed in your own time, comprising a set of core and optional extracurricular activities. 

Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

Westminster Employability Award

International Opportunities

Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.

Opportunities could include:

  • Taking part in semester or year-long exchanges at institutions around the world
  • Attending an international summer school or field trip
  • Developing your CV through volunteering or work placements abroad

International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.

Find out more about our international opportunities, including funding options and where you can go.

Students working and studying internationally

Why study this course?

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Combine theory and practice

Link theory to global practice through real-life case studies, guest lectures, field trips and insight from one of the world’s largest financial databases. 

Outstanding facilities

Access to our digital marketing lab, Switch 23, which is set up to mimic a creative agency.

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Build connections

Build connections with peers and future business leaders.

Online open days

Join us at an online open day or information session and get a feel for student life at the University of Westminster.

You'll get a chance to: 

  • Speak to our academic staff
  • Take a virtual reality tour of our student halls
  • Ask us any questions you may have about student finance and accommodation

Find an online open day

Student taking notes while attending an online event

Entry Requirements

  • A Levels – BBC to ABB
  • International Baccalaureate – 112 to 128 UCAS Tariff points from the IB
  • BTEC Extended Diploma – DMM to DDM
  • BTEC Diploma – D*D*
  • Access – 112 to 128 UCAS Tariff points from the Access course

In addition to one of the above, you should have:

  • GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4

If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.

We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.

View more information about our entry requirements and the application process

  • International Baccalaureate – 112 to 128 UCAS Tariff points from the IB

If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.

More information

International Foundation course

We work in partnership with Kaplan International College London to provide Foundation courses for international students who do not meet our Bachelor’s degree entry requirements. For more information visit the Kaplan International College website.

What our students say

Mariia Kogan

Mariia Kogan

Business Management and Marketing BA - 2020

I spent five amazing days in Paris with Westminster Business School students. It was a fun and educational journey, where we learned a lot about tourism marketing, while visiting the most popular attractions in Paris. Field trips like this provide students with opportunities to practise the theory they learn at the University and become familiar with the way businesses operate in different countries. This experience is just priceless.

Anika Chiara Kleversaat

Anika Chiara Kleversaat

Business Management and Marketing BA - 2020

The course is designed for students who are open-minded, creative, communicative and most importantly have a passion for marketing. Additionally, it gives you a solid background of how businesses work and cope in the changing environment. The teaching team enables students to take responsibility and motivate you to do your best, as reflected by my awards. The course enabled me to complete two internships in the term breaks and gather work experience in marketing agencies. The degree has changed my perspective of learning and made me develop further as a person, which is why I am continuing with a Master's degree in International Marketing Management. Studying at the University of Westminster was one of the best life decisions so far!

Learn new skills

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Develop your creativity

Develop your creativity to think outside the box. 

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Learn to critically evaluate

Learn to critically evaluate the strategies that managers use to help organisations adapt in an uncertain or complex environment.

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Improve your problem-solving skills

Improve your problem-solving skills to better understand and tackle people management issues. 

Westminster Business School blog

Read our blog and get an insight into life and studies at Westminster Business School.

Visit the WBS blog

Fees and Funding

UK tuition fee: £9,250 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

EU Qualifications Welcome Award Scheme

If you are an international student accepted on an undergraduate programme starting in September 2021 on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.


As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.


The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £14,400 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

EU Qualifications Welcome Award Scheme

If you are accepted on an undergraduate programme starting in September 2021 on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction of £4,500 per year, which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.

International student funding

Find out about funding for international students.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Student work

Students on the Destinations Cultural and Heritage Marketing module spent a week in Paris, France, learning about tourism marketing while visiting some of the city’s most popular attractions, such as Musée du Louvre, Musée d’Orsey, Eiffel Tower, Catacombs, Galerie Lumières and Sacré Coeur. They were given tourism marketing workshops by staff and heard from a former student, now working as marketing communications manager (Southern Europe) at Evaneos, who work with more than 2,000 travel agents worldwide. 

A map of Europe with pins

In September 2019, during the first week of term, first-year marketing students spent the day visiting the Tower of London, exploring over a thousand years of history at this famous attraction. The main objective was to bring together new students across all of the University’s marketing programmes, including Marketing Management BA, Marketing Communications BA, International Marketing BA and Business Management (Marketing) BA.

Students were also given a series of marketing challenges to undertake, all relevant to their areas of study. These involved developing marketing plans and promotional campaigns to build awareness of the Tower of London across the world and attract more visitors. As well as making friends and developing their teamwork skills, students had a taste of what it’s like to work as a marketing manager or for an advertising agency.

Find out more about this field trip on our WBS blog.

Postgraduate students

Teaching and assessment

Your learning experience is designed to provide both a practical and theoretical understanding of the theories, frameworks and ideas related to business, focusing on the study of organisations, management and the changing environment in which they operate. Employability and enterprise are strongly embedded in the modules through the use of practical activities, such as the live simulations and case study analysis. Careers consultants will visit to deliver talks on psychometric assessment, selection, communications and the labour market, while our Engage careers hub features a range of resources including how to prepare for interviews and CV examples.

To assist the learning experience, we provide reading lists, lecture and seminar materials in advance via Blackboard, our virtual learning environment. Where possible, lectures are recorded using specialist software and similar tools to make sure you can really listen to what is said in class and don’t miss a thing.

How you’ll be taught

Through a variety of teaching methods – from traditional lectures and seminars to case study analysis, project work and workshops – we aim to bring study to life by incorporating real-world experience. For example, in a flipped classroom, you will be asked to investigate business case study in advance, which will cover a variety of important business concepts, or we may learn by having a debate, which helps to develop your skills of persuasion and influence.

Businesses increasingly operate with teams of specialists. They require people who can communicate and interact effectively within a team – recognising and supporting leadership, being proactive in leadership, negotiating, and managing conflict. You will be encouraged to work in groups with other students, developing your team-working and problem-solving skills, while providing an opportunity to learn to value the views of others, give and receive constructive feedback.

Many of our academic staff either have substantial business experience in previous careers across the range of business disciplines or combine research and enterprise in their teaching, through consultancy or working with business on a variety of projects for knowledge exchange.

In the following graph you'll find examples of how study time has been distributed in the past (data from the academic year 2019/20). Changes to division of study time may be made in response to feedback and in accordance with our terms and conditions. Learning typically falls into three broad categories:

  • Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
  • Placement: placement hours normally include placement opportunities, but may also include live projects or virtual activity involving employers
  • Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks, or revision
Scheduled hours Independent study

How you’ll be assessed

Using a wide range of techniques, you can expect to be assessed on the learning outcomes of your course in core modules through coursework in the form of essays, reports, presentations, case studies as well as time-constrained in-class tests and exams.

We try to make assessments as practical and relevant as possible, incorporating the type of work required by future employers, for example, the need to write strategic reports or the use of business simulation games, two in the second year and one in the final year.

In the following graph you'll find an indication of what you can expect (data from the academic year 2019/20). Changes to assessment weights may be made in response to feedback and in accordance with our terms and conditions. Assessments typically fall into three broad categories:

  • Practical: examples include presentations, podcasts, blogs
  • Written exams: end of semester exams
  • Coursework: examples include essays, in-class tests, portfolios
Written exams Practical Coursework

Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

Visit our student hub

Illustration for the Student Hub


Course Location

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.

Westminster Business School

Based in the heart of London's political, media and financial services, Westminster Business School has excellent industry links and a strong commitment to social enterprise.

Our courses are accredited by professional bodies including the Association of Chartered Certified Accountants (ACCA), Chartered Institute of Building (CIOB), Chartered Institute of Marketing (CIM), Chartered Institute of Personnel and Development (CIPD) and Royal Institution of Chartered Surveyors (RICS).

Our practical teaching relates learning to the real world, and we develop graduates who are ready to respond to contemporary business challenges.

Find out moreGo to Westminster Business School page

Westminster Business School Marylebone Campus

More information

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