Tourism Management BA Honours

The module is designed to facilitate understanding of the behaviour of teams in tourism and events organisations and to improve self-insight. It draws on the theory and literature of Organisational Behaviour to stimulate awareness of the key challenges and factors that affect behaviour in organisations. The module promotes a challenging and critical perspective, drawing on organisational examples in tourism and events and personal experiences, to help you to develop essential skills for your future success.

This module provides you with contemporary skills in marketing planning and strategy for tourism, alongside the industry's traditional destination, cultural, and heritage sectors. The module introduces marketing within the context of the dynamic service and tourism environment. The module enables you to develop skills in evaluating and planning future marketing strategies for a specific destination, cultural or heritage brand.

This module explores the context for destination and planning, exploring and evaluating their offer within wider planning and policy processes. It examines different approaches to planning for the visitor economy, and considers stakeholders in the planning process investigating their role and influence. you develop two detailed case studies - The first is a real- life case study that evaluates a place from policy and industry perspectives, identifying its potential as a visitor destination and making proposals to develop the visitor economy and place experience. The second is a real-life case study that evaluates an event, looking at its wider policy and industry context, assessing its from the perspective of relevant theories, and deriving recommendations for wider impact on the destination development and wider visitor economy.

This module is designed to provide a solid foundation to help you develop your personal skills and practical experience via an embedded program of work-based learning. Working closely with our industry partners and other tourism organisations, the practical and vocational learning will continue throughout the course. This module also offers support towards a further work-based learning on the course. The module will enable you to discover your unique skills and attributes, help you develop your 'personal brand', and understand how, through your practical experience and theoretical knowledge, particularly in the areas of 'diversity' and 'exclusivity', you can create and add value to employers in hospitality management.

The phenomenon of tourism is explored through an investigation of the tourism system. The module will discuss the components of the system and explore their inter-relationships. It investigates the political, economic and social factors which influence tourism demand and the development of tourism destinations. It explores the nature of the destination, its components and their inter-relationships, as well as considering the impacts of tourism on the host economy, society and the environment. The dimensions and operating characteristics of the different sectors of the tourism industry will be examined.

This integrated module aims to provide you with essential tools to understand your actions as consumers and to know how to explore consumer feelings, attitudes and behaviours. Thus, the module will introduce you to key consumer theories and frameworks, as well as research techniques from both client (organisation/brand) and agency perspectives. This knowledge will enable the design, execution and interpretation of basic consumer insights to make valid marketing decisions in a constantly evolving digital environment. 

The module has two key drivers: leadership of others and development of yourself in 21st century work and employability development through an applied Work Based Learning assessment. The evaluation of Work Based Learning from work or volunteering, for at least 35 hours, will facilitate learners in applying general knowledge of leadership and management. This employability-related module focuses on developing leadership and employability skills, business acumen and awareness, while offering support towards a placement next year and graduate applications at Level 6.

This module provides you with a comprehensive understanding of user-centred design principles and how these principles optimise the user interface and overall user experience in tourism websites. A key aspect of the course is the examination of augmented reality (AR), virtual reality (VR) and its transformative impact on UX design in tourism, offering immersive and interactive experiences for tourists. Additionally, the module addresses the significant role of UX design in enhancing tourism and local culture, highlighting how effective design supports local businesses and fosters sustainable, community-centric tourism development. Through this module, you'll gain the skills and knowledge to create impactful and meaningful user experiences in the tourism industry.

This module offers a comprehensive exploration of key aspects in the development of tourism destinations. The content unfolds, addressing issues of a) historical perspectives, and the evolution of tourist destinations, b) sustainable tourism development, using case studies and stakeholder engagement, c) marketing strategies for tourist destinations, effective marketing plans and brand management, d) the design and diversification of tourism products, examining cultural and heritage tourism, adventure, and eco-tourism and e) tourist behaviour and the visitor experience. The module's learning outcomes support you to analyse destination management components, evaluate tourism development, develop effective marketing strategies, and apply visitor management concepts. With a blend of theoretical frameworks and practical applications, you gain a holistic understanding of destination management.

This module is an action-based entrepreneurial practice designed to generate revenue for a chosen organisation. You will be expected to fulfil the learning outcomes through the entrepreneurial project and written assessment. You'll also organise a revenue generation project with a team of students, which has to be approved by the module leader. The written reflection is a key component of your learning, as it evaluates incidents from the team project through academic research, demonstrating what's next and how, thereby achieving a full reflective learning cycle. This module provides a way for you to pursue enterprise and entrepreneurial skills through the process of entrepreneurial learning.

The module considers the range of tasks and considerations that would be undertaken by an event manager in order to develop an event concept from the strategic plan to delivery. Significantly, it acknowledges the commercial parameters and role played by stakeholders, which contribute towards the formulation of the event’s objectives and strategic direction.

Key contemporary issues such as project management, risk, sustainability, inclusivity and CSR are embedded in the exploration of the event planning and management process. The module provides the theory for and works in parallel with the core module, Delivering the Event.

This module will explore the importance of the heritage environment and cultural/heritage attractions to the tourism and events sector. The module will investigate key issues such as the conservation and protection of the heritage environment, authenticity and distinctiveness of place, the need for innovative visitor management practice, the importance of “storytelling” through interpretative techniques, bidding for heritage funding and management challenges in the museum and heritage attractions sector. Heritage and cultural destinations in Europe will be used as prime examples and case studies.

The module is the culmination of the degree programme and builds on the Consumer Insights for Tourism Management module. It brings together many of the skills and knowledge learned throughout the course. Much of the learning in the module takes place as the student completes a flexible assessment, either a Dissertation or negotiates a Consultancy Report or a Creative Project addressing a defined business problem (this could address sustainable practice through a programme or a communication campaign). All routes require students to review the literature and to design and carry out primary research to gain insights into the problem before defining and developing the solution.

This module aims to provide students a comprehensive understanding of technology-assisted tourism experience and consumer behaviour, integrating AI, big data, IoT, and social media into tourism and hospitality, with a special focus on the emerging metaverse. It emphases sustainability, blending environmental and cultural heritage considerations into the digital era of tourism. The module explores the concept of smart cities, highlighting the importance of co-creation and governance in shaping tourist experiences. Through practical applications, including eye-tracking technology in collaboration with Madame Tussauds, students will develop skills in data collection and analysis, critical thinking, and problem-solving, while fostering collaboration and preparing them for future careers in a technologically advanced tourism industry.

The Strategic Management for Tourism Organisations module integrates key strategic concepts and enables participants to develop a range of strategic management skills. Learners will be able to practice their ability to design, develop, implement and evaluate effective and sustainable business, corporate and / or international level strategies. Students will be introduced to the strategy process by analysing the internal environment of an organisation and the broader competitive environment of today’s turbulent economy.

This module investigates the evolution, growth and future of the concept of sustainable tourism; exploring the origins, definitions and concepts of sustainable development and examining applications to the tourism industry and tourism destinations. The module introduces tools for more sustainable/ responsible forms of tourism development. The module will consider resilience of the tourism industry to Climate Change, covering both environmental angles. as well as justice perspectives.

This module focuses on city tourism: in particular how the development of tourism in cities is linked to wider processes affecting the development of contemporary cities. Using ideas from urban studies, cultural geography, planning, and tourism, this module accounts for recent trends in city tourism and relates them to wider trends in leisure consumption. The module pays particular attention to the ways that tourism links to wider urban processes, eg regeneration, gentrification and globalisation. The module will explore the economic, cultural and policy context for urban leisure experiences, including tourism. Field study visits in London will be incorporated into the course and used to inform the assessment. The module addresses professional practice by analysing relevant city strategies and interventions.

This module explores key theories to ensure success in the international market place. With an awareness of triggers of internationalisation and cultural and social issues, businesses can select the appropriate market strategies in order to achieve sustained growth and formulate marketing plans accordingly. 

This module examines tourism issues and policies in the Mediterranean: the world’s most important tourism region. A specific destination is used as an example with which to understand the evolution of, and future, for mass tourism. As well as comparing this destination with others in the Mediterranean region, the module emphasises the benefits and difficulties of making comparative studies, and the extent to which transferable lessons can be generated and applied across destinations.