International Business BA Honours

The module helps you develop the communication skills necessary to excel in the business world. You learn about the foundational concepts, models and theories of communication and how cross-cultural differences shape the communication process in global businesses. The method of constructing effective positive, negative and routine business messages is discussed; so is the question of which type of media (print, digital and social) is ideal for which kind of message. You are encouraged to re-imagine the future of business communication in light of new technologies, such as artificial intelligence, virtual reality and gamification, and how these technologies can help you to polish your professional brand and enhance your employment prospects in the global job market.

The module aims to provide you with an introduction to finance and accounting from a managerial or user perspective (rather than from that of an accounting specialist). The module provides you with an introduction to capital investment appraisal techniques used in management and the sources of capital that a business needs. The module also provides an introduction to financial statement, financial analysis and management accounting techniques to support decision making.

The module offers you the opportunity to learn about business organisations, their purposes, structures and governance in a global context. At the same time you'll study the cultural differences within and between business organisations and the ethical constraints facing these organisations. As part of the process of learning about business organisations you'll learn effective group and leadership skills and develop the skills necessary to structure a coherent report with conclusions linked to evidence.

You'll be introduced to general international management in the following areas: functions of managers, HRM, ethics and CSR, but also importantly to sustainability, and entrepreneurship. This module will enable you to develop your employability and assessment skills.

This module provides you with an introduction to marketing and its role in international business and the societies in which it is practised. It provides you with an overview of the principles underpinning marketing activities. The module aims to introduce the key concepts of marketing, an understanding of consumer behaviour, and an evaluation and application of marketing tools in the context of contemporary major global social and environmental issues.

This module takes a contemporary approach to examine critical issues facing companies with a presence in more than one country. Using a balance of relevant theories, international business scenarios and cases, you'll gain a more critical understanding of the challenges of international business, and learn how to develop creative and adaptive solutions.

This module develops your understanding of the impact of human behaviour on the performance of organisations globally. An analysis of the key theories, concepts and empirical evidence about contemporary work organisations will provide you with the basic analytical tools for understanding why the workplace is a domain of discord as much as harmony, of paradox just as much as rationality, and of frustration just as much as satisfaction.

This module focusses on the issues surrounding the management of international projects. This is achieved by providing a fundamental understanding of project management and how projects are managed in an international context, with a particular focus on sustainable development and international corporate social responsibility (CSR).

The module focuses on the application of digital technologies on todays changing business world. The module explores current topics such as E-Commerce and its different types, E-Business, the Web and mobile platforms, a managerial perspective on building an E-Commerce perspective, security and payment systems, digital strategies, business and revenue models and social, mobile and local marketing tools. The module highlights the importance of the implementation of these tools and theories to businesses for value creation, both to the customer and the business, and competitive advantage.

Understanding ethics in marketing is essential for strategic decision-making and business success. At the level of the individual, there is a need to develop skills in seeking out and evaluating the options available. At the level of the company, there is a need to understand the competitive environment, to seize market opportunities where they exist, and to be productive. The module will address marketing thinking and techniques with specific reference to ethics in marketing. It will cover such areas as Cause-Related Marketing (CRM) and Corporate Social Responsibility (CSR).

The module covers important aspects of the legal framework relevant to the operation of international business. This includes the sources of international law, important aspects of contract law relevant to international transactions including through the internet, legal forms of business organisation, how the law impacts on the international marketing of goods and services, and business dispute resolution from an international perspective.

This module aims to develop your knowledge and interest in a wide range of concepts and techniques of financial analysis, financial forecasting and shareholder value analysis. It also examines a range of models that compete in explaining corporate distress and in describing company share valuation. These aspects of financial analysis are addressed from a global perspective, recognising the impact of the harmonisation of financial accounting and the use of International Financial Reporting Standards.

This module brings together your learning over the entire degree in the form of an independently written dissertation, showing your learning from a research project. It utilises assessment skill learning from the Semester 1 Level 6 module International Business Research. You'll be provided with a supervisor to guide you as your dissertation develops. You are required to submit a Proposal as a formative assessment and a Dissertation as a 100%-weighted end-of-module assessment.

This module prepares you for your Dissertation. It equips you to write the proposal for your research project for the dissertation by teaching techniques of collection and analysis of primary and/or secondary data.

This module aims to provide you with a comprehensive understanding of the global economic systems and the development and impacts of economic globalisation. Key topics include international trade, global finance, the role of multinational corporations, and the challenges and strategies associated with economic development and the SDGs. On completion of the module, you'll have gained valuable insights into the operations of the global economy and a deep understanding of the main challenges it faces.

The Strategic Perspectives module integrates key strategic concepts and enables participants to develop a range of strategic management skills. You will be able to practise your ability to design, develop, implement and evaluate effective and sustainable business, corporate and/or international level strategies. You'll be introduced to the strategy process by analysing the internal environment of an organisation and the broader competitive environment of today’s turbulent economy. Moreover, together we will explore the importance of strategic leadership in organisations that aim to be successful in a complex and unpredictable environment in the long term. The module aims to address the UN Sustainable Development Goals during taught sessions as well as assessments.

This module is about critically exploring some of the most important similarities and differences in the context of management and organisation across different countries and regions of the world. It seeks to provide a broad conceptual framework to analyse such variety in view of the institutional -as opposed to cultural- context in which management and organisation take place. This comparative framework draws on the distinction between Liberal and Coordinated market economies - or Anglo-Saxon and Rhine models respectively including the US, UK and Canada on the one hand, and Germany, The Netherlands, Scandinavian countries and Japan on the other. The module aims to systematically analyse - and critically evaluate - main similarities and differences across selected countries and regions in terms of the nature of firms, national models of corporate governance; national systems of employment relations; national innovation systems; societal systems of production; and socio-economic outcomes.

This module focuses on organisations operating in many countries (MNCs). It examines the challenges facing them in a globalised marketing environment and the tools they use to plan, implement, manage and control their marketing activities.

The module introduces and develops your understanding of key features of international financial management. In markets that operate internationally, you will develop an understanding of investment choices, risk management, acquisition activity, and other aspects of financial policy. You will learn to analyse exchange rates, country risk factors and how different macroeconomic factors are interrelated.