Teaching and learning in 2021/22

If government restrictions related to the COVID-19 pandemic are required during the 2021/22 academic year, we are planning to teach through a flexible combination of online and onsite learning, in order to prioritise the safety of students and staff. For more details on changes to this course, see our planned undergraduate course changes page or postgraduate course changes page.

Course Overview

UK Fees £9,250 *
International Fees £14,400 *
Duration 3 or 4 years

* Price per academic year

Course summary

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.

We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.

You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.

Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.

Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.

There is a global shortage of digital skills, so the demand for graduates who possess them is high.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.

Top reasons to study with us

  • Study at one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene
  • Benefit from an all-round business education as well as specialist knowledge of digital business models and technologies
  • Employability embedded across the curriculum, with dedicated specialist modules at every level
  • Relate your learning to real-world situations through expert speakers, field trips and case studies, for example, in best practice in digitally-powered businesses like Uber and Amazon
  • Guest lectures from industry practitioners have previously included speakers from IBM, Tableau, Coca Cola, Overseas Development Institute and the Project Management Institute
  • Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
  • Opportunity to undertake an internship, which has enabled previous students to gain experience with, for instance, the NHS and Disney

Course structure

Digital business experts collate, manipulate and interpret data to inform decisions, keep abreast of ongoing developments in digital business management and guide strategic decision-making. This degree combines general business knowledge with key aspects of digital business. You’ll gain a solid understanding of areas such as managing people, operations, logistics and marketing. In each year of study, you will take a combination of core and optional modules, which cover specialisms such as web-enabled business or digital analytics, for example. 

The following subjects are indicative of what you will study on this course.

You are introduced to the functions of business organisations, the broader business environment, and key management skills and competences, including information gathering and analysis, accounting, marketing and organisational behaviour. We consider business organisations – their purposes, structures and governance in a global context, together with cultural differences and ethical constraints. You’ll learn about basic management accounting concepts and deepen your understanding of company financial information, in particular how this information is reported.

Subjects of study include:

  • Global Business Environment for Managers
  • Business Analytics for Managers
  • Fundamentals of Organisational Behaviour
  • Accounting and Finance for Managers
  • Applied Marketing

You will also have the opportunity to take an option module that broadens your skills or helps you gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.

Credit Level 4

You’ll be introduced to digital business fundamentals and their impact on business operations. We cover aspects of electronic and mobile services, commerce and business; innovation and design in products and services; and developments in technology and systems. You’ll explore the role of emerging digital technologies and their landscape in digital enterprises and learn to evaluate the impact of using different information sources and analytics processes on gaining competitive advantage in contemporary business environment. Where possible, assessment in a number of modules is based on action-based learning, exploring and solving real-life current problems. Management modules will also concentrate on developing key transferable skills more, such as looking into explaining the process of managing the project, evaluating the role of individuals in a company and how this can be used to plan a business better.

Subjects of study include:

  • Digital Business and Operations Management
  • Managing and Leading People
  • Management Decision Making for Managers
  • Digital Business Fundamentals

You can also choose two options from Project Management, Web-enabled Business, or Digital Marketing Technologies. You will also have the opportunity to study a module from other areas of the University, including a foreign language.

Credit Level 5

Optional work placement/study abroad year

Between Years 2 and 3, you can take an optional work placement or study abroad year. The work placement year is a one-year full-time business work placement. Past students on our Business Management courses have completed placements in a variety of small to medium-sized enterprises (SMEs) and prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the National Health Service (NHS). The study abroad year allows you to follow a programme of study at one of our partner institutions, giving you an opportunity to experience life in another country and learn Business from a different cultural viewpoint.

You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas.

You’ll develop your digital literacy further, focusing on how to identify and exploit opportunities for digital business innovation and service transformation, improving your ability to lead and respond to external changes. In exploring current themes in digital business, you will develop your research skills and examine an area of your own interest in digital business – anything from researching current trends in digital business to web analytics, for instance. Your studies culminate with the Global Strategic Management module, designed to simulate as closely as possible the nature of strategic decision-making in the management of a commercial organisation.

Subjects of study include:

  • Strategic Perspectives for Managers
  • Employment and Leadership for Managers
  • Contemporary Issues in Digital Business
  • Digital Business Innovations

In addition, you will be given the opportunity to select two options from Project and Programme Management, Enterprise Transformation in Digital Business or Digital Analytics. You will also have the opportunity to study a module from other areas of the University, including a foreign language.

Credit Level 6

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

For general enquiries about the course, please email [email protected]

To request an accessible version of the programme specification, please email [email protected]


This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue-chip organisations, the public, private or third sector. New innovations are continuously being developed to drive faster growth and efficiency for businesses and society. LinkedIn’s third annual emerging jobs report for 2020 was dominated by technology with AI specialists, data scientists and customer success specialists among the most in-demand. As well as preparing you to start your own business or help others to do so, this degree can lead to a range of exciting employment opportunities in commercial business and the public sector. Possible areas of work include data analysis, digital marketing and managerial jobs in almost any sector. You will graduate with knowledge and professional skills, and a heightened sense of commercial awareness that will be immediately transferable in a business environment. Many of our students go on to postgraduate study here and at a range of other universities.

The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

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Develop your innovation & entrepreneurial skills

Develop your innovation & entrepreneurial skills in The Big Idea competition, sponsored by Santander.

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Kickstart your career

Learn how to use social media in your job hunt or LinkedIn to kickstart your career.

Develop your CQ

Develop your cultural intelligence – or ‘CQ’ – studying alongside students and staff representing more than 100 nationalities.

Industry links

Westminster Business School is one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene. Staff who currently teach on this course have extensive professional experience in a range of business sectors with many staff maintaining links with industry through consultancy and training work.

Job roles

This course will prepare you for roles such as:

  • Big data roles
  • Business analyst
  • Business and technical sales
  • Business change management
  • Data analytics
  • Web analytics 
  • Digital marketing and social media roles
  • Project management

Westminster Employability Award

Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.

The award is flexible and can be completed in your own time, comprising a set of core and optional extracurricular activities. 

Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

Westminster Employability Award

International Opportunities

Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.

Opportunities could include:

  • Taking part in semester or year-long exchanges at institutions around the world
  • Attending an international summer school or field trip
  • Developing your CV through volunteering or work placements abroad

International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.

Find out more about our international opportunities, including funding options and where you can go.

Students working and studying internationally

Why study this course?

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Combine theory and practice

Link theory to global practice through real-life case studies, guest lectures, field trips and insight from one of the world’s largest financial databases.

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Professional software

Enhance your digital literacy and computer skills industry-standard software including Excel, Tableau and FAME.

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Build connections

Build connections with peers and future business leaders.

Open days

Join us at an open day either on campus or online or information session and get a feel for student life at the University of Westminster.

You'll get a chance to:

  • Speak to our academic staff
  • Take an in person virtual reality tour of our student halls
  • Ask us any questions you may have about student finance and accommodation
  • Find out more about the courses you are interested in
  • Meet and talk to current students about their experiences

Find an online open day

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Entry Requirements

  • A Levels - BBC to ABB

  • International Baccalaureate - 112 to 128 UCAS Tariff points from the IB

  • BTEC Extended Diploma - DMM to DDM

  • BTEC Diploma - D*D*

  • Access - 112 to 128 UCAS Tariff points from the Access course

In addition to one of the above, you should have:

  • GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4

If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.

We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.

View more information about our entry requirements and the application process.

  • International Baccalaureate - 112 to 128 UCAS Tariff points from the IB

If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.

More information

International Foundation course

We work in partnership with Kaplan International College London to provide Foundation Certificate courses for international students who don’t meet our Bachelor’s degree entry requirements.

Find out how to apply for the Foundation Certificate course.

What our students say

Emma Snell photo

Emma Snell

Business Management BA Honours - 2018

Event Assistant | Concerto Group - Ultimate Experience

I've had the best experience during my placement year, improving my confidence, learning so many new skills and helping with some incredible events across London. 

Lana Chowdhury photo

Lana Chowdhury

Business Management BA Honours - 2018

Research Analyst | Gorkana

The Business Experience Team were really helpful and supportive throughout my placement. I have learnt a lot and grown as an individual over the last year.

Maria Avramova photo

Maria Avramova

Business Management BA Honours - 2018

Fleet & Remarketing Assistant | Toyota GB PLC

The placement really helped me figure out where and how I would like to develop myself. I have already applied for a graduate job at the company. 

Learn new skills

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Develop your creativity

Develop your creativity to think outside the box.

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Learn to critically evaluate

Learn to critically evaluate the strategies that managers use to help organisations adapt in an uncertain or complex environment.

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Improve your problem-solving skills

Improve your problem-solving skills to better understand and tackle people management issues. 

Westminster Business School blog

Read our blog and get an insight into life and studies at Westminster Business School.

Visit the WBS blog

Fees and Funding

UK tuition fee: £9,250 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

EU Qualifications Welcome Award Scheme

If you are an international student accepted on an undergraduate programme starting in September 2021 on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.


As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.


The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £14,400 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

EU Qualifications Welcome Award Scheme

If you are accepted on an undergraduate programme starting in September 2021 on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction of £4,500 per year, which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.

International student funding

Find out about funding for international students.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Student work

Founded in 1995, Westminster Business Consultants is a student-run consultancy service affiliated to the University of Westminster, which offers management and strategic consultancy, specialising in market research, market analysis, brand strategy, feasibility studies, business development, performance improvement and product development. It works with a diverse clientele of emerging start-ups, SMEs and large corporations at home and overseas, giving students opportunities to gain extensive knowledge and experience in various industries.

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Teaching and assessment

Your learning experience is designed to provide both a practical and theoretical understanding of the theories, frameworks and ideas related to business, focusing on the study of organisations, management and the changing environment in which they operate. Employability and enterprise are strongly embedded in the modules through the use of practical activities, such as the live simulations and case study analysis. Our Engage careers hub features a range of resources including how to prepare for interviews and CV examples.

To assist the learning experience, we provide reading lists, lecture and seminar materials in advance via Blackboard, our virtual learning environment. Where possible, lectures are recorded using specialist software and similar tools to make sure you can really listen to what is said in class and don’t miss a thing.

How you’ll be taught

Through a variety of teaching methods – from traditional lectures and seminars to case study analysis, project work and workshops – we aim to bring study to life by incorporating real-world experience. For example, previous students on this course have benefited from specialist workshops organised by the course leader on critical thinking and report writing.

Businesses increasingly operate with teams of specialists. They require people who can communicate and interact effectively within a team – recognising and supporting leadership, being proactive in leadership, negotiating, and managing conflict. You will be encouraged to work in groups with other students, developing your teamworking and problem-solving skills, while providing an opportunity to learn to value the views of others, give and receive constructive feedback.

Many of our academic staff either have substantial business experience in previous careers across the range of business disciplines or combine research and enterprise in their teaching, through consultancy or working with business on a variety of projects for knowledge exchange. We’ll also invite industry professionals to share their experiences: for example, students recently heard from a chief digital officer about his experiences of developing digital and technology strategies, transforming the ExCeL Exhibition Centre into a smart venue.

In the following graph you'll find examples of how study time has been distributed in the past (data from the academic year 2019/20). Changes to division of study time may be made in response to feedback and in accordance with our terms and conditions. Learning typically falls into three broad categories:

  • Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
  • Placement: placement hours normally include placement opportunities, but may also include live projects or virtual activity involving employers
  • Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks, or revision
Scheduled hours Independent study

How you’ll be assessed

Using a wide range of techniques, you can expect to be assessed on the learning outcomes of your course in core modules through coursework in the form of essays, reports, presentations, case studies, videos, podcasts, wikis, blogs, posters as well as time-constrained in-class tests and exams.

We try to make assessments as practical and relevant as possible, incorporating the type of work required by future employers, for example, the need to write strategic reports or the use of business simulation games, two in the second year and one in the final year.

In the following graph you'll find an indication of what you can expect (data from the academic year 2019/20). Changes to assessment weights may be made in response to feedback and in accordance with our terms and conditions. Assessments typically fall into three broad categories:

  • Practical: examples include presentations, podcasts, blogs
  • Written exams: end of semester exams
  • Coursework: examples include essays, in-class tests, portfolios
Written exams Practical Coursework

Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

Visit our student hub

Illustration for the Student Hub


Course Location

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.

Westminster Business School

Based in the heart of London's political, media and financial services, Westminster Business School has excellent industry links and a strong commitment to social enterprise.

Our courses are accredited by professional bodies including the Association of Chartered Certified Accountants (ACCA), Chartered Institute of Building (CIOB), Chartered Institute of Marketing (CIM), Chartered Institute of Personnel and Development (CIPD) and Royal Institution of Chartered Surveyors (RICS).

Our practical teaching relates learning to the real world, and we develop graduates who are ready to respond to contemporary business challenges.

Find out moreGo to Westminster Business School page

Westminster Business School Marylebone Campus

More information

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