- Centre for Digital Business Research
About me
Dr Farlon Jeanine Rahaman is a Senior Lecturer in Digital Business at Westminster Business School, University of Westminster. She joined the University in 2019 after completing her PhD at Westminster, where her research focused on supply chain management and the application of information technology, business intelligence and artificial intelligence to business decision-making.
Her academic interests include digital business, digital transformation, emerging technologies and the implications of artificial intelligence for organisations and higher education. Alongside her teaching and research, she has a particular interest in enhancing teaching, learning and assessment practices through the responsible and inclusive use of digital technologies and generative artificial intelligence.
Professional recognition: Senior Fellow of the Higher Education Academy (SFHEA), Advance HE.
Teaching
Farlon teaches and leads undergraduate modules in Digital Business and related business disciplines. Her teaching focuses on digital transformation, digital business models, emerging technologies, innovation and the changing business environment.
Her approach connects academic theory with contemporary business practice. Through real-world case studies and applied learning activities, she encourages students to develop critical thinking, analytical and problem-solving skills.
Farlon also contributes to curriculum development, assessment design and the enhancement of teaching and learning practices. She has a particular interest in technology-enhanced learning, inclusive assessment and the responsible integration of generative artificial intelligence in higher education
Research
Farlon’s research interests include digital transformation, digital innovation and the adoption of emerging technologies by organisations, particularly small and medium-sized enterprises (SMEs).
Her interests focus on the role of artificial intelligence and business intelligence technologies in organisational decision-making, business processes and innovation. She is also interested in the implications of generative artificial intelligence for teaching, learning and assessment in higher education, including responsible and inclusive AI use, assessment design and the development of critical AI literacy.
She is a member of the Centre for Digital Business Research at Westminster Business School.
Publications
For details of all my research outputs, visit my WestminsterResearch profile.