Course Overview
Course summary
Whether you do not feel ready for degree-level study, don’t have the right qualifications, want to change your subject specialism or return to study after an absence from education, we aim to encourage a broad range of students to undertake our Foundation year. On successful completion of the Foundation year, you'll be able to move on to study for the Fashion Marketing and Promotion BA over a further three years of study.
Our Foundation Year in Fashion is your invitation to discover who you are as a creative and what you want to express through fashion. It’s a creative laboratory, a space to experiment, question, and find your voice before progressing onto the BA Fashion Marketing and Promotion degree.
You’ll explore the ideas and challenges shaping today’s industry, from sustainability and digital innovation to diversity and representation, developing the adaptability and critical thinking essential for the next generation of fashion innovators.
Through project-based learning, practical workshops, and collaboration with peers across art and design, you’ll experiment with design concepts, sharpen your communication skills, and grow your technical ability. You’ll also build a professional portfolio that demonstrates your potential and individuality. Your professional portfolio won't just showcase your work; it will tell your story, revealing the creative thinker you're becoming and the impact you want to make.
At Westminster, we value authentic voices and bold perspectives. Your background and experiences are central to shaping fashion’s future. With London as your extended classroom, you’ll connect learning to the city’s cultural energy through field trips and industry engagement.
By the end of the year, you’ll be ready to progress onto the Fashion Marketing and Promotion BA as a confident creative, prepared to make fashion a force for positive change. Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of the fashion industry in our digital era. Read the Fashion Marketing and Promotion BA course summary to learn more.
Top reasons to study with us
- Fantastic location – With central London only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major fashion capital
- Learn real-world skills beyond the classroom – We work closely with a huge range of iconic businesses across London to provide the best student experience possible, through visits, networking, and industry-led project work with fashion brands
- Degree show exhibition – After your final project you’ll get to exhibit your work in a degree show
- A multidisciplinary creative environment – You’ll work alongside students from film, photography, music, radio and journalism
- Overseas exchange – You'll have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions
- Westminster is ranked 2nd in the UK in the Complete University Guide 2023 for ‘Research Quality’ in Art and Design
Course structure
Teaching and learning are interactive, covering academic, creative practice and industry-applied elements.
You'll learn through a broad mix of lectures, group and individual tutorials, crits, and workshops, supporting the development of skills across fashion promotion and marketing.
We use a variety of assessment methods, including practical projects, presentations, written work, blogs, websites, research tasks and portfolios.
The following subjects are indicative of what you will study on this course.
Please note that option module availability can be limited due to factors like timetabling and space constraints, so your first choice is not always guaranteed.
- Concept to Consumer Core
- Critical Thinking for Academic and Professional Development
- Fashion Media and Communication
- Fashion Project
- Introduction to Academic Practice
- Introduction to Fashion
The first-year modules are designed to provide a fundamental understanding and application of promotional and marketing tools.
Subjects of study include:
- Brand Narratives
- Creativity and Collaboration for Fashion Marketing
- Digital Fashion Marketing
- Fashion Fundamentals
- Fashion Styling and Creative Direction
- Introduction to Fashion Marketing
- Promotion and Media
Credit Level 4
The second year develops the practical application of your marketing and promotion skills and includes industry led project work with fashion brands.
Subjects of study include:
- Digital Content Creation
- Digital Fashion Promotion
- Employability
- Fashion Branding Strategies
- Fashion Campaign
- Fashion Culture and Trends
- Fashion Experience
Credit Level 5
Between Years 2 and 3, you’ll have the opportunity to undertake a professional placement year in industry. Completing the placement year will lead to the final award Bachelor of Arts with Honours – Fashion Marketing and Promotion with Professional Experience.
Find out more about the costs involved in taking a placement year.
The final year is designed to develop your creative portfolio and strategic management skills and allows you to special in an area of fashion promotion that best suits your creative/ business skills. The final project will culminate in a degree show where you will present your work.
Subjects of study include:
- Creative Fashion Branding
- Creative Fashion Marketing Final Project
- Emerging Media
- Fashion Entrepreneurship
- Fashion Event Management
- Future Trends and Insight
- Marketing and Luxury Brand Development
- Sustainable Fashion
Credit Level 6
Student work
As part of the Foundation Year, students will produce a portfolio that showcases their skills, ideas, and personal style as a designer or fashion professional. Please see examples of our students’ portfolio work.
For more details on course structure, modules, teaching and assessment Download the programme specification (PDF).
To request an accessible version please email [email protected]
Get your copy of the University of Westminster prospectus and browse the range of courses on offer.
Contact us for general course enquiries:
+44 (0)20 7911 5000 EXT 65511
(Mon–Fri, 10am–4pm GMT)
Live chat with us
(Mon–Fri, 10am–4pm GMT)
Open days
Join us at an open day online or on campus. Get a feel for student life at the University of Westminster and talk to course leaders and our support teams.
Can't attend? See more open events
Careers
Transferable skills
You'll gain the knowledge and experience to work in areas such as advertising, branding promotion, creative marketing, digital marketing, public relations, styling, trend prediction and visual merchandising.
Overseas exchange
You'll have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions.
Employers around the world
Access a network of over 3,000 employers at the University’s new home of careers and enterprise, Zone29.
Career development
Our course is designed to set high standards for professional achievement in the fashion marketing and promotion industry roles and prepare you for the challenge and opportunity of a multi-skilled portfolio career.
Our Fashion Marketing and Promotion BA with Foundation will develop the creative, academic, digital, practical and commercial skills required for the fashion marketing and promotion role, however, students are also equipped for careers in advertising, graphics, PR, branding, styling and trend forecasting, and e-commerce, retail management.
Employment areas
Our students graduate with the skills to work in all areas of fashion marketing and promotion. Common areas include:
- Advertising
- Branding promotion
- Creative marketing
- Digital marketing
- Public relations
- Styling
- Trend prediction
- Visual merchandising
Unlock your career potential at Zone29
Zone29 is our new home of careers and enterprise.
Our doors are set to open in spring 2026, but game-changing opportunities are available now, such as:
- jobs, placements and work experience
- tailored career guidance and mentoring
- step-by-step career planning through the Westminster Award
- work and study abroad programmes
- help with starting your own business or freelancing
International Opportunities
Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for – so whatever you're studying, you'll have the chance to go abroad.
Opportunities could include:
- Taking part in semester or year-long exchanges at institutions around the world
- Attending an international summer school or field trip
- Developing your CV through volunteering or work placements abroad
International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.
Find out more about our international opportunities, including funding options and where you can go.
Course Leader
Dominic Akhavan-Moossavi
Lecturer
Dominic is a London-based designer and educator. A graduate of Central Saint Martins, he brings a distinctive, energetic voice to contemporary menswear, blending bold aesthetics with thoughtful commentary on masculinity, emotion, and identity.
Dominic's career spans across design, factory and production management, education and consultancy. His academic journey includes associate lecturing, leading short courses, and international teaching engagements. An Associate Fellow of the Higher Education Academy, Dominic continues to inspire students globally, with regular workshops and mentorship programs.
Dominic’s teaching philosophy is rooted in empowering students to develop their own unique perspectives and is committed to creating an environment where students are supported to take risks, challenge conventions, and cultivate personal authenticity in their work.
A foundation year is where curiosity builds resilience, and innovation grows from exploration and new perspectives.
Course Team
Our course team is also supported by visiting lecturers all with particular industry experience and skillsets.
Why study this course?
Fantastic location
With central London only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major fashion capital.
Degree show exhibition
After your final project, you’ll get to exhibit your work in a degree show.
A multidisciplinary creative environment
You’ll work alongside students from film, photography, music, radio and journalism.
Entry Requirements
- A levels – DD (48 UCAS Tariff points)
- T levels – 48 UCAS Tariff points
- International Baccalaureate – 48 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis.
- BTEC Extended Diploma – PPP
- BTEC Diploma – MP
- Access – 48 UCAS Tariff points from the Access course
In addition to one of the above, you should have:
- GCSE English Language grade 4/C – IB grade 4 Higher Level. GCSE Maths Pass. IB Pass.
If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.
You will be required to submit a portfolio of practical work, which should include a selection of images of your Fine Art work. You should think about how you can collate/curate these images within your digital portfolio. We are looking to see your creative and experimental approach to fine art practice so look for work which demonstrates your passion and interest in fine art.
We also welcome applications from students who are taking a combinations of qualifications listed above. For further information, please contact Course Enquiries.
View more information about our entry requirements and the application process
Portfolio guidance
Number of recommended portfolio pieces.
We are very interested in your potential as a student, and in support of your application we ask you to prepare a visual portfolio of 10 (minimum) to 15 (maximum) images of art, design or media work to reflect your course of interest.
What should I include in my portfolio submission?
- We accept drawing and painting, graphic design and illustration, photography, printmaking and digital prints, sculpture and installations, moving image, 3D and product design.
- Film, video and animation files should be uploaded on YouTube or similar website and links should be provided as part of your Portfolio.
- If you include moving image, then there should be a maximum of 3 video files – and each file must be no longer than 3 minutes duration. Please ensure that all files are in common formats, e.g. PDF; Word, .DOCX, etc.
Please add some commentary to your Portfolio so that we can see your thinking and ability to evaluate your work.
How should I structure my portfolio?
Please compile all items of your portfolio into a single file (preferably PDF), or you may wish to create a simple portfolio website, and send us the link. Some DOs and DON’Ts:
- DO provide a single PDF file uploaded to our system. If your file is too large try reducing the file size or upload to Google Drive or DropBox and upload the link to your file instead.
- DO make an online portfolio website on Wix, Blogger or similar with link uploaded to our system, if you prefer this format rather than an uploaded file.
- DON’T upload your portfolio to our system as many separate files – this makes it difficult for us to view your work.
- DON’T use any platform that requires log-in, password, or an account to view – for example Tumblr, Instagram.
To submit your portfolio work as a link, please save the hyperlink in a word/PDF file and then upload this document to our systems as instructed by our admissions team. Be sure to make that link accessible to us.
How will my portfolio be evaluated?
We actively seek to recruit a diverse group of students, some with more and some with less previous art and design experience. We are interested most of all in your potential and your enthusiasm for creative practical work.
In your portfolio we are looking for:
- Creativity and Originality - We are looking for work that reflects your individual style and ideas.
- Technical Skills - Demonstrate your abilities and potential in your chosen specialism/s.
- Passion and Potential for Growth - Show your passion and potential for growth while on our Foundation and your chosen degree discipline.
You may be invited to an interview to discuss your portfolio. We are keen that you use this process to help us to understand you as an individual, including your skills, your inspirations and current expertise.
What happens next?
After your interview / portfolio review, the programme team will make a decision about your suitability for the Foundation programme. They'll communicate this with the admissions team, who will let you know the result.
Top Tip from our course team
We want to see work that you are proud of, and which demonstrates your creative potential and individual ideas. This is much more important than polished work that looks like something else you have seen. Don’t be afraid to be yourself and show us what you have strived to learn and create.
Please do not send in portfolios until requested to do so by the University's Admissions team. You will be notified by email about when to submit your portfolio.
International Baccalaureate
48 UCAS Tariff points from the IB including 5 in a HL Visual Arts. You can refer to the UCAS calculator to determine your point score.
Other international qualifications
We accept a wide range of international high school level qualifications. Please see information on country-specific entry requirements.
International Foundation courses
We work in partnership with Kaplan International College London who provide the International Foundation Certificate at their College based in Liverpool Street. These courses are for students who don’t meet our direct entry requirements. Upon successful completion, you can progress to your chosen degree at the University of Westminster. Find out more about the different university preparation courses that are accepted for entry.
English language requirements
- If your first language is not English, you will need an IELTS of 6.0 overall, with at least 5.5 in each component. Please note we accept a wide range of English language qualifications and assessments. Find out more at English language requirements.
- If you don't meet the English language requirements yet, then we offer online and on campus pre-sessional English programmes to help develop your English language skills to the required level before you start your course. Find out more about our pre-sessional English programmes.
More information
Portfolio guidance
Number of recommended portfolio pieces.
We are very interested in your potential as a student, and in support of your application we ask you to prepare a visual portfolio of 10 (minimum) to 15 (maximum) images of art, design or media work to reflect your course of interest.
What should I include in my portfolio submission?
- We accept drawing and painting, graphic design and illustration, photography, printmaking and digital prints, sculpture and installations, moving image, 3D and product design.
- Film, video and animation files should be uploaded on YouTube or similar website and links should be provided as part of your Portfolio.
- If you include moving image, then there should be a maximum of 3 video files – and each file must be no longer than 3 minutes duration. Please ensure that all files are in common formats, e.g. PDF; Word, .DOCX, etc.
Please add some commentary to your Portfolio so that we can see your thinking and ability to evaluate your work.
How should I structure my portfolio?
Please compile all items of your portfolio into a single file (preferably PDF), or you may wish to create a simple portfolio website, and send us the link. Some DOs and DON’Ts:
- DO provide a single PDF file uploaded to our system. If your file is too large try reducing the file size or upload to Google Drive or DropBox and upload the link to your file instead.
- DO make an online portfolio website on Wix, Blogger or similar with link uploaded to our system, if you prefer this format rather than an uploaded file.
- DON’T upload your portfolio to our system as many separate files – this makes it difficult for us to view your work.
- DON’T use any platform that requires log-in, password, or an account to view – for example Tumblr, Instagram.
To submit your portfolio work as a link, please save the hyperlink in a word/PDF file and then upload this document to our systems as instructed by our admissions team. Be sure to make that link accessible to us.
How will my portfolio be evaluated?
We actively seek to recruit a diverse group of students, some with more and some with less previous art and design experience. We are interested most of all in your potential and your enthusiasm for creative practical work.
In your portfolio we are looking for:
- Creativity and Originality - We are looking for work that reflects your individual style and ideas.
- Technical Skills - Demonstrate your abilities and potential in your chosen specialism/s.
- Passion and Potential for Growth - Show your passion and potential for growth while on our Foundation and your chosen degree discipline.
You may be invited to an interview to discuss your portfolio. We are keen that you use this process to help us to understand you as an individual, including your skills, your inspirations and current expertise.
What happens next?
After your interview / portfolio review, the programme team will make a decision about your suitability for the Foundation programme. They'll communicate this with the admissions team, who will let you know the result.
Top Tip from our course team
We want to see work that you are proud of, and which demonstrates your creative potential and individual ideas. This is much more important than polished work that looks like something else you have seen. Don’t be afraid to be yourself and show us what you have strived to learn and create.
Please do not send in portfolios until requested to do so by the University's Admissions team. You will be notified by email about when to submit your portfolio.
- A levels – DD (48 UCAS Tariff points)
- T levels – 48 UCAS Tariff points
- International Baccalaureate – 48 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis.
- BTEC Extended Diploma – PPP
- BTEC Diploma – MP
- Access – 48 UCAS Tariff points from the Access course
In addition to one of the above, you should have:
- GCSE English Language grade 4/C – IB grade 4 Higher Level. GCSE Maths Pass. IB Pass.
If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.
You will be required to submit a portfolio of practical work, which should include a selection of images of your Fine Art work. You should think about how you can collate/curate these images within your digital portfolio. We are looking to see your creative and experimental approach to fine art practice so look for work which demonstrates your passion and interest in fine art.
We also welcome applications from students who are taking a combinations of qualifications listed above. For further information, please contact Course Enquiries.
View more information about our entry requirements and the application process
Portfolio guidance
Number of recommended portfolio pieces.
We are very interested in your potential as a student, and in support of your application we ask you to prepare a visual portfolio of 10 (minimum) to 15 (maximum) images of art, design or media work to reflect your course of interest.
What should I include in my portfolio submission?
- We accept drawing and painting, graphic design and illustration, photography, printmaking and digital prints, sculpture and installations, moving image, 3D and product design.
- Film, video and animation files should be uploaded on YouTube or similar website and links should be provided as part of your Portfolio.
- If you include moving image, then there should be a maximum of 3 video files – and each file must be no longer than 3 minutes duration. Please ensure that all files are in common formats, e.g. PDF; Word, .DOCX, etc.
Please add some commentary to your Portfolio so that we can see your thinking and ability to evaluate your work.
How should I structure my portfolio?
Please compile all items of your portfolio into a single file (preferably PDF), or you may wish to create a simple portfolio website, and send us the link. Some DOs and DON’Ts:
- DO provide a single PDF file uploaded to our system. If your file is too large try reducing the file size or upload to Google Drive or DropBox and upload the link to your file instead.
- DO make an online portfolio website on Wix, Blogger or similar with link uploaded to our system, if you prefer this format rather than an uploaded file.
- DON’T upload your portfolio to our system as many separate files – this makes it difficult for us to view your work.
- DON’T use any platform that requires log-in, password, or an account to view – for example Tumblr, Instagram.
To submit your portfolio work as a link, please save the hyperlink in a word/PDF file and then upload this document to our systems as instructed by our admissions team. Be sure to make that link accessible to us.
How will my portfolio be evaluated?
We actively seek to recruit a diverse group of students, some with more and some with less previous art and design experience. We are interested most of all in your potential and your enthusiasm for creative practical work.
In your portfolio we are looking for:
- Creativity and Originality - We are looking for work that reflects your individual style and ideas.
- Technical Skills - Demonstrate your abilities and potential in your chosen specialism/s.
- Passion and Potential for Growth - Show your passion and potential for growth while on our Foundation and your chosen degree discipline.
You may be invited to an interview to discuss your portfolio. We are keen that you use this process to help us to understand you as an individual, including your skills, your inspirations and current expertise.
What happens next?
After your interview / portfolio review, the programme team will make a decision about your suitability for the Foundation programme. They'll communicate this with the admissions team, who will let you know the result.
Top Tip from our course team
We want to see work that you are proud of, and which demonstrates your creative potential and individual ideas. This is much more important than polished work that looks like something else you have seen. Don’t be afraid to be yourself and show us what you have strived to learn and create.
Please do not send in portfolios until requested to do so by the University's Admissions team. You will be notified by email about when to submit your portfolio.
International Baccalaureate
48 UCAS Tariff points from the IB including 5 in a HL Visual Arts. You can refer to the UCAS calculator to determine your point score.
Other international qualifications
We accept a wide range of international high school level qualifications. Please see information on country-specific entry requirements.
International Foundation courses
We work in partnership with Kaplan International College London who provide the International Foundation Certificate at their College based in Liverpool Street. These courses are for students who don’t meet our direct entry requirements. Upon successful completion, you can progress to your chosen degree at the University of Westminster. Find out more about the different university preparation courses that are accepted for entry.
English language requirements
- If your first language is not English, you will need an IELTS of 6.0 overall, with at least 5.5 in each component. Please note we accept a wide range of English language qualifications and assessments. Find out more at English language requirements.
- If you don't meet the English language requirements yet, then we offer online and on campus pre-sessional English programmes to help develop your English language skills to the required level before you start your course. Find out more about our pre-sessional English programmes.
More information
Portfolio guidance
Number of recommended portfolio pieces.
We are very interested in your potential as a student, and in support of your application we ask you to prepare a visual portfolio of 10 (minimum) to 15 (maximum) images of art, design or media work to reflect your course of interest.
What should I include in my portfolio submission?
- We accept drawing and painting, graphic design and illustration, photography, printmaking and digital prints, sculpture and installations, moving image, 3D and product design.
- Film, video and animation files should be uploaded on YouTube or similar website and links should be provided as part of your Portfolio.
- If you include moving image, then there should be a maximum of 3 video files – and each file must be no longer than 3 minutes duration. Please ensure that all files are in common formats, e.g. PDF; Word, .DOCX, etc.
Please add some commentary to your Portfolio so that we can see your thinking and ability to evaluate your work.
How should I structure my portfolio?
Please compile all items of your portfolio into a single file (preferably PDF), or you may wish to create a simple portfolio website, and send us the link. Some DOs and DON’Ts:
- DO provide a single PDF file uploaded to our system. If your file is too large try reducing the file size or upload to Google Drive or DropBox and upload the link to your file instead.
- DO make an online portfolio website on Wix, Blogger or similar with link uploaded to our system, if you prefer this format rather than an uploaded file.
- DON’T upload your portfolio to our system as many separate files – this makes it difficult for us to view your work.
- DON’T use any platform that requires log-in, password, or an account to view – for example Tumblr, Instagram.
To submit your portfolio work as a link, please save the hyperlink in a word/PDF file and then upload this document to our systems as instructed by our admissions team. Be sure to make that link accessible to us.
How will my portfolio be evaluated?
We actively seek to recruit a diverse group of students, some with more and some with less previous art and design experience. We are interested most of all in your potential and your enthusiasm for creative practical work.
In your portfolio we are looking for:
- Creativity and Originality - We are looking for work that reflects your individual style and ideas.
- Technical Skills - Demonstrate your abilities and potential in your chosen specialism/s.
- Passion and Potential for Growth - Show your passion and potential for growth while on our Foundation and your chosen degree discipline.
You may be invited to an interview to discuss your portfolio. We are keen that you use this process to help us to understand you as an individual, including your skills, your inspirations and current expertise.
What happens next?
After your interview / portfolio review, the programme team will make a decision about your suitability for the Foundation programme. They'll communicate this with the admissions team, who will let you know the result.
Top Tip from our course team
We want to see work that you are proud of, and which demonstrates your creative potential and individual ideas. This is much more important than polished work that looks like something else you have seen. Don’t be afraid to be yourself and show us what you have strived to learn and create.
Please do not send in portfolios until requested to do so by the University's Admissions team. You will be notified by email about when to submit your portfolio.
WHAT OUR STUDENTS SAY
Ilayda Ahmet
Fashion Marketing and Promotion BA - 2023
If you're a creative person, I would recommend considering the University of Westminster for your studies. The university offers excellent opportunities for developing your creativity in a professional setting and gaining access to internships and other resources to help you showcase your passion and skills.
Greta Lukoseviciute
Fashion Marketing and Promotion BA - 2024
What I love about this course is how dynamic it is, offering an amazing opportunity to explore a wide range of subjects within the fashion industry from a cultural, economic and political view. As you look into various topics, you not only discover what truly interests you in the industry, but you also end up learning more about yourself as an individual and uncovering your own capabilities along the way.
Migle Vainauskaite
Fashion Marketing and Promotion BA - 2024
Although London is a big city and sometimes can be a bit overwhelming, I have found great friends here that have become like family. London has offered so many networking connections for me that I will definitely use while continuing my career path.
What our students say
Hannah Seex
Fashion Marketing and Promotion BA - 2026
All of the tutors have been amazing, they each bring different aspects to your studies, and they are all so passionate on what they teach. I have felt comfortable seeking advice from all of my tutors, whether that’s with advice on my coursework, or where I want to take my future career.
Westminster Degree Shows
The Westminster Degree Shows are an annual collection that showcases the creativity, vibrancy and artistic talent of our undergraduate arts courses. You can see the latest online collection on Westminster Degree Shows.
Image: student work by Nathan Hunter – Illustration BA
Westminster Menswear Archive
The Westminster Menswear Archive has examples of some of the most important and exciting menswear garments covering the last 100 years. The archive includes garments from Alexander McQueen, Craig Green, Stone Island, Ralph Lauren, Tommy Nutter, Liam Hodges, Carol Christian Poell, C.P. Company, Jean Paul Gaultier, Calvin Klein, Meadham Kirchhoff, Kim Jones, Aitor Throup, Vivienne Westwood, Mr Fish, Irvine Sellars, Umbro, MA.Strum, adidas, Nanamica, Belstaff, Barbour, Burberry, Maison Margiela, Jeremy Scott, Vexed Generation, Aquascutum, Levis, Jeremy Scott, Berghaus, Penfield, Griffin, and Comme Des Garcons.
Additionally, the archive includes an extensive range of utilitarian and uniform garments from the Army, Police, US Marines, GPO, Coldstream Guards, French fire service and others.
Learn new skills
Learn a new language
From Arabic to Spanish, you can learn a new language alongside your degree with our Polylang programme.
Develop your entrepreneurial skills
Access industry networking events, workshops, one-to-one business advice and start-up support through our award-winning WeNetwork.
Gain extra qualifications
We provide access to free online courses in Adobe and Microsoft Office applications, as well as thousands of specialist courses on LinkedIn Learning.
Fees and Funding
UK tuition fee: £9,535
Please note that if you defer your place, the first year’s tuition fees will be those of the academic year in which you enrol, which may be higher than the fee shown for this year.
Fees are subject to UK Government Parliamentary procedure.
Find out how we set our tuition fees.
Funding
As well as tuition fee loans, there is a range of funding available to help you fund your studies.
Find out about undergraduate student funding options.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
Additional costs
You may incur extra costs associated with your studies, which you'll need to plan for:
- Printing: Fashion Marketing and Promotion involves completing course work both digitally and in print (in the form of publication, essays etc.). You’ll need to allocate money for printing. It’s recommended that you purchase an external hard drive to back up all your digital work (technical details will be provided in your welcome week).
- Books/magazines: Whilst we have a selection of books and magazines in the University’s library, you might occasionally need to purchase books and magazines as part of your studies.
- Digital portfolio subscription: You should consider a yearly subscription for an online portfolio in both year two and three.
- Fashion shoots: Undertaking fashion shoots and the making of a fashion film will incur model costs for booking/travel and set/props. What you spend will depend on the scope of your project.
- Equipment/materials: In general, you’ll need a laptop, two USB memory sticks – minimum 16GB 1 TB external hard drive. Notebooks - A5 and A4 sketch book and general stationery (pens, pencils etc.).
- Visits/travel costs : As a Fashion Marketing and Promotion student, you’ll need to undertake research trips around London to visit locations, museums, exhibitions and retail locations. In year two there’s a mandatory four or eight-week work placement unit where you’ll need to pay for your own travel costs.
See what you may need to pay for separately and what your tuition fees cover.
International tuition fee: £17,600
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase International tuition fees.
Please note that if you defer your place, the first year’s tuition fees will be those of the academic year in which you enrol, which may be higher than the fee shown for this year.
Find out how we set our tuition fees.
EU Qualifications Welcome Award Scheme
If you are an international student accepted on an undergraduate programme starting in September 2024 or September 2025 at level 3 (Foundation) or level 4 (first year) on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.
International student funding
Find out about funding for international students.
Additional costs
You may incur extra costs associated with your studies, which you'll need to plan for:
- Printing: Fashion Marketing and Promotion involves completing course work both digitally and in print (in the form of publication, essays etc.). You’ll need to allocate money for printing. It’s recommended that you purchase an external hard drive to back up all your digital work (technical details will be provided in your welcome week).
- Books/magazines: Whilst we have a selection of books and magazines in the University’s library, you might occasionally need to purchase books and magazines as part of your studies.
- Digital portfolio subscription: You should consider a yearly subscription for an online portfolio in both year two and three.
- Fashion shoots: Undertaking fashion shoots and the making of a fashion film will incur model costs for booking/travel and set/props. What you spend will depend on the scope of your project.
- Equipment/materials: In general, you’ll need a laptop, two USB memory sticks – minimum 16GB 1 TB external hard drive. Notebooks - A5 and A4 sketch book and general stationery (pens, pencils etc.).
- Visits/travel costs : As a Fashion Marketing and Promotion student, you’ll need to undertake research trips around London to visit locations, museums, exhibitions and retail locations. In year two there’s a mandatory four or eight-week work placement unit where you’ll need to pay for your own travel costs.
See more information on what your tuition fees cover.
UK tuition fee: £9,535
Please note that if you defer your place, the first year’s tuition fees will be those of the academic year in which you enrol, which may be higher than the fee shown for this year.
Fees are subject to UK Government Parliamentary procedure.
Find out how we set our tuition fees.
Funding
As well as tuition fee loans, there is a range of funding available to help you fund your studies.
Find out about undergraduate student funding options.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
Additional costs
You may incur extra costs associated with your studies, which you'll need to plan for:
- Printing: Fashion Marketing and Promotion involves completing course work both digitally and in print (in the form of publication, essays etc.). You’ll need to allocate money for printing. It’s recommended that you purchase an external hard drive to back up all your digital work (technical details will be provided in your welcome week).
- Books/magazines: Whilst we have a selection of books and magazines in the University’s library, you might occasionally need to purchase books and magazines as part of your studies.
- Digital portfolio subscription: You should consider a yearly subscription for an online portfolio in both year two and three.
- Fashion shoots: Undertaking fashion shoots and the making of a fashion film will incur model costs for booking/travel and set/props. What you spend will depend on the scope of your project.
- Equipment/materials: In general, you’ll need a laptop, two USB memory sticks – minimum 16GB 1 TB external hard drive. Notebooks - A5 and A4 sketch book and general stationery (pens, pencils etc.).
- Visits/travel costs : As a Fashion Marketing and Promotion student, you’ll need to undertake research trips around London to visit locations, museums, exhibitions and retail locations. In year two there’s a mandatory four or eight-week work placement unit where you’ll need to pay for your own travel costs.
See what you may need to pay for separately and what your tuition fees cover.
International tuition fee: £17,600
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase International tuition fees.
Please note that if you defer your place, the first year’s tuition fees will be those of the academic year in which you enrol, which may be higher than the fee shown for this year.
Find out how we set our tuition fees.
EU Qualifications Welcome Award Scheme
If you are an international student accepted on an undergraduate programme starting in September 2024 or September 2025 at level 3 (Foundation) or level 4 (first year) on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.
International student funding
Find out about funding for international students.
Additional costs
You may incur extra costs associated with your studies, which you'll need to plan for:
- Printing: Fashion Marketing and Promotion involves completing course work both digitally and in print (in the form of publication, essays etc.). You’ll need to allocate money for printing. It’s recommended that you purchase an external hard drive to back up all your digital work (technical details will be provided in your welcome week).
- Books/magazines: Whilst we have a selection of books and magazines in the University’s library, you might occasionally need to purchase books and magazines as part of your studies.
- Digital portfolio subscription: You should consider a yearly subscription for an online portfolio in both year two and three.
- Fashion shoots: Undertaking fashion shoots and the making of a fashion film will incur model costs for booking/travel and set/props. What you spend will depend on the scope of your project.
- Equipment/materials: In general, you’ll need a laptop, two USB memory sticks – minimum 16GB 1 TB external hard drive. Notebooks - A5 and A4 sketch book and general stationery (pens, pencils etc.).
- Visits/travel costs : As a Fashion Marketing and Promotion student, you’ll need to undertake research trips around London to visit locations, museums, exhibitions and retail locations. In year two there’s a mandatory four or eight-week work placement unit where you’ll need to pay for your own travel costs.
See more information on what your tuition fees cover.
We Are Westminster Blog
Read our blog to get an insight into student life and studying at the University of Westminster.
Facilities
Teaching and Assessment
Below you will find how learning time and assessment types are distributed on this course. The graphs below give an indication of what you can expect through approximate percentages, taken either from the experience of previous cohorts, or based on the standard module diet where historic course data is unavailable. Changes to the division of learning time and assessment may be made in response to feedback and in accordance with our terms and conditions.
How you'll be taught
Teaching methods across all our undergraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into three broad categories:
- Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
- Placement: placement hours normally include placement opportunities, but may also include live projects or virtual activity involving employers
- Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks, or revision
How you'll be assessed
Our undergraduate courses include a wide variety of assessments.
Assessments typically fall into three broad categories:
- Practical: examples include presentations, videos, podcasts, lab work, creating artefacts
- Written exams: end of semester exams
- Coursework: examples include essays, reports, in-class tests, portfolios, dissertation
Data from the academic year 2024/25
Supporting you
Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.
- Study support – workshops, 1-2-1 support and online resources to help improve your academic and research skills
- Personal tutors – support you in fulfilling your academic and personal potential
- Student advice team – provide specialist advice on a range of issues including funding, benefits and visas
- Extra-curricular activities – volunteering opportunities, sports and fitness activities, student events and more
Course Location
Harrow is our creative and cultural hub, home to most of our arts, media and digital courses. It houses state-of-the-art facilities for every discipline, including project and gallery spaces, film studios, creative labs, collaborative learning spaces, and the Westminster Enterprise Network.
Harrow Campus is based in north-west London, just 20 minutes from the city centre by train.
For more details, visit our Harrow Campus page.
This course is based at our Harrow Campus, but to make the most of our teaching spaces and wider learning opportunities, some modules or activities may take place at our central London campuses. These may include guest lectures, degree shows or other teaching activities.
CHANGES TO OUR COURSES
All content on our course pages is accurate at time of publication.
Where significant or material changes have been made, applicants will be informed of these in line with Competition and Markets Authority guidance.
Contact us
Call our dedicated team on:
+44 (0)20 7911 5000 ext 65511
Opening hours (GMT): 10am–4pm Monday to Friday
Opening hours (GMT): 10am–4pm Monday to Friday
More information
Your Westminster
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