Course Overview

UK Fees £9,250 *
International Fees £14,400 *
Duration 3 years

* Price per academic year

Course summary

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.

Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future. 

We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.

During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.

Top reasons to study with us

  • Fantastic location – With central London only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major fashion capital
  • Learn real-world skills beyond the classroom – We work closely with a huge range of iconic businesses across London to provide the best student experience possible, through visits, networking, and industry-led project work with fashion brands
  • Degree show exhibition – After your final project you’ll get to exhibit your work in a degree show
  • A multidisciplinary creative environment – You’ll work alongside students from film, photography, music, radio and journalism
  • Overseas exchange – You'll have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions

Course structure

Teaching and learning are interactive, covering academic, creative practice and industry-applied elements.

You'll learn through a broad mix of lectures, group and individual tutorials, crits, and workshops, supporting the development of skills across fashion promotion and marketing.

We use a variety of assessment methods, including practical projects, presentations, written work, blogs, websites, research tasks and portfolios. Approximately two-thirds of assessments are practical work in various forms.

The following subjects are indicative of what you will study on this course.

The first-year modules are designed to provide a fundamental understanding and application of promotional and marketing tools.

Subjects of study include:

  • Introduction to Fashion Marketing
  • Introduction to Fashion Promotion
  • Fashion Visual Merchandising
  • Digital Fashion Marketing  
  • Fashion Styling

Credit Level 4

The second year develops the practical application of your marketing and promotion skills and includes industry led project work with fashion brands. 

Subjects of study include:

  • Fashion Campaign Planning for Industry
  • Fashion Branding Strategies
  • Physical and Digital Fashion space
  • Fashion Consumer Trends
  • Digital Content Creation
  • Fashion retailing strategies

Credit Level 5

The final year is designed to develop your creative portfolio and strategic management skills and allows you to special in an area of fashion promotion that best suits your creative/ business skills. The final project will culminate in a degree show where you will present your work.

Subjects of study include:

  • Fashion Marketing Campaign
  • New Media
  • Creative Fashion Branding
  • Fashion Event Management
  • Fashion Entrepreneurship
  • Luxury Business Management

Credit Level 6

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

For general enquiries about the course, please email [email protected]

To request an accessible version of the programme specification, please email [email protected]

Careers

With a growing global network of 3,000 employers, our Careers and Employability Service is here to support you to achieve your full potential.

AI technology
Transferable skills

You'll gain the knowledge and experience to work in areas such as advertising, branding promotion, creative marketing, digital marketing, public relations, styling, trend prediction and visual merchandising.

World
Overseas exchange

You'll have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions.

3,000
Employers around the world

The University’s Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

Career development

Our course is designed to set high standards for professional achievement in the fashion marketing and promotion industry roles and prepare you for the challenge and opportunity of a multi-skilled portfolio career.

Our Fashion Marketing and Promotion BA will develop the creative, academic, digital, practical and commercial skills required for the fashion marketing and promotion role, however, students are also equipped for careers in advertising, graphics, PR, branding, styling and trend forecasting, and e-commerce, retail management.

Employment areas

Our students graduate with the skills to work in all areas of fashion marketing and promotion. Common areas include:

  • Advertising
  • Branding promotion
  • Creative marketing
  • Digital marketing
  • Public relations
  • Styling
  • Trend prediction
  • Visual merchandising

International Opportunities

Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.

Opportunities could include:

  • Taking part in semester or year-long exchanges at institutions around the world
  • Attending an international summer school or field trip
  • Developing your CV through volunteering or work placements abroad

International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.

Find out more about our international opportunities, including funding options and where you can go.

Students working and studying internationally

Why study this course?

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Fantastic location

With central London only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major fashion capital.

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Degree show exhibition

After your final project, you’ll get to exhibit your work in a degree show.

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A multidisciplinary creative environment

You’ll work alongside students from film, photography, music, radio and journalism.

Open days

Join us at an open day either on campus or online or information session and get a feel for student life at the University of Westminster.

You'll get a chance to:

  • Speak to our academic staff
  • Take an in person virtual reality tour of our student halls
  • Ask us any questions you may have about student finance and accommodation
  • Find out more about the courses you are interested in
  • Meet and talk to current students about their experiences

Find an online open day

Student taking notes while attending an online event

Entry Requirements

  • A levels – BCC to ABB (104 to 128 UCAS Tariff points), with Art and Design or an arts based subject
  • International Baccalaureate – 104 to 128 UCAS Tariff points from the IB including 5 in a HL Visual Arts
  • BTEC Extended Diploma – DMM to DDM in Art & Design or an arts related subject
  • BTEC Diploma – D*D to D*D* in an arts related subject
  • Access – 104 to 128 UCAS Tariff points from the Access course

In addition to one of the above, you should have: 

  • GCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths not required

If your first language is not English, you will need an IELTS 6.0 overall, with 6.0 writing and speaking.

You will be required to submit a portfolio. We are looking for examples of your creativity, including sketches, photography any media-based work you may have undertaken. Please note we are looking for quality over quantity and we expect you to be able to self-edit your work so that we get a sense of you as a person and as a creative thinker. You should show your strongest projects from start to finish including sketchbooks; ideally your three best projects (these can be photographed).

We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.

More information

  • International Baccalaureate – 104 to 128 UCAS Tariff points from the IB including 5 in a HL Visual Arts

If your first language is not English, you will need an IELTS 6.0 overall, with 6.0 writing and speaking.

You will be required to submit a portfolio. We are looking for examples of your creativity, including sketches, photography any media-based work you may have undertaken. Please note we are looking for quality over quantity and we expect you to be able to self-edit your work so that we get a sense of you as a person and as a creative thinker. You should show your strongest projects from start to finish including sketchbooks; ideally your three best projects (these can be photographed).

More information

Learn new skills

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Learn a new language

From Arabic to Spanish, you can learn a new language alongside your degree with our Polylang programme

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Develop your entrepreneurial skills

Our award-winning Creative Enterprise Centre offers industry networking events, workshops, one-to-one business advice and support for your startup projects. 

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Gain extra qualifications

We provide access to free online courses in Adobe and Microsoft Office applications, as well as thousands of specialist courses on LinkedIn Learning.

Fees and Funding

UK tuition fee: £9,250 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

EU Qualifications Welcome Award Scheme

If you are an international student accepted on an undergraduate programme starting in September 2021 on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

You may incur extra costs associated with your studies, which you'll need to plan for:

  • Printing: Fashion Marketing and Promotion involves completing course work both digitally and in print (in the form of publication, essays etc.). You’ll need to allocate money for printing. It’s recommended that you purchase an external hard drive to back up all your digital work (technical details will be provided in your welcome week). 
  • Books/magazines: Whilst we have a selection of books and magazines in the University’s library, you might occasionally need to purchase books and magazines as part of your studies. 
  • Digital portfolio subscription: You should consider a yearly subscription for an online portfolio in both year two and three. 
  • Fashion shoots: Undertaking fashion shoots and the making of a fashion film will incur model costs for booking/travel and set/props. What you spend will depend on the scope of your project. 
  • Equipment/materials: In general, you’ll need a laptop, two USB memory sticks – minimum 16GB 1 TB external hard drive. Notebooks - A5 and A4 sketch book and general stationery (pens, pencils etc.).
  • Visits/travel costs : As a Fashion Marketing and Promotion student, you’ll need to undertake research trips around London to visit locations, museums, exhibitions and retail locations. In year two there’s a mandatory four or eight-week work placement unit where you’ll need to pay for your own travel costs.

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £14,400 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

EU Qualifications Welcome Award Scheme

If you are accepted on an undergraduate programme starting in September 2021 on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction of £4,500 per year, which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.

International student funding

Find out about funding for international students.

Additional costs

You may incur extra costs associated with your studies, which you'll need to plan for:

  • Printing: Fashion Marketing and Promotion involves completing course work both digitally and in print (in the form of publication, essays etc.). You’ll need to allocate money for printing. It’s recommended that you purchase an external hard drive to back up all your digital work (technical details will be provided in your welcome week). 
  • Books/magazines: Whilst we have a selection of books and magazines in the University’s library, you might occasionally need to purchase books and magazines as part of your studies. 
  • Digital portfolio subscription: You should consider a yearly subscription for an online portfolio in both year two and three. 
  • Fashion shoots: Undertaking fashion shoots and the making of a fashion film will incur model costs for booking/travel and set/props. What you spend will depend on the scope of your project. 
  • Equipment/materials: In general, you’ll need a laptop, two USB memory sticks – minimum 16GB 1 TB external hard drive. Notebooks - A5 and A4 sketch book and general stationery (pens, pencils etc.).
  • Visits/travel costs : As a Fashion Marketing and Promotion student, you’ll need to undertake research trips around London to visit locations, museums, exhibitions and retail locations. In year two there’s a mandatory four or eight-week work placement unit where you’ll need to pay for your own travel costs.

See more information on what your tuition fees cover.

Facilities

Teaching and assessment

Below you will find how learning time and assessment types were distributed in the past on this course, through approximate percentages taken from previous cohorts. The graphs below give an indication of what you can expect. Changes to the division of learning time and assessment may be made in response to feedback and in accordance with our terms and conditions.

How you'll be taught

Teaching methods across all our undergraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into three broad categories:

  • Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
  • Placement: placement hours normally include placement opportunities, but may also include live projects or virtual activity involving employers
  • Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks, or revision
Year
1
24%76%
2
22%78%
3
5%95%
Scheduled hours Independent study

How you'll be assessed

Our undergraduate courses include a wide variety of assessments.

Assessments typically fall into three broad categories:

  • Practical: examples include presentations, videos, podcasts, lab work, creating artefacts  
  • Written exams: end of semester exams 
  • Coursework: examples include essays, reports, in-class tests, portfolios, dissertation
     
Year
1
39%61%
2
1%22%77%
3
37%63%
Written exams Practical Coursework

Data from the academic year 2019/20

Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

Visit our student hub

Illustration for the Student Hub

Course location

Harrow is our creative and cultural hub, home to most of our arts, media and digital courses. It houses state-of-the-art facilities for every discipline, including project and gallery spaces, film studios, creative labs, collaborative learning spaces, and the creative enterprise hub.

Harrow Campus is based in north-west London, just 20 minutes from the city centre by train.

For more details, visit our Harrow Campus page.
 

Contact us

We have an FAQs page if you are applying this year.

Or you can contact the Course Enquiries Team:

[email protected]

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Opening hours (GMT): 10am–4pm Monday to Friday

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