Course Overview

UK/EU Fees £9,250 *
International Fees £14,000 *
Duration 3 years

* Price per academic year

Course summary

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.

Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future. 

We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.

During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.

Top reasons to study with us

  • Fantastic location – With central London only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major fashion capital
  • Degree show exhibition – After your final project you’ll get to exhibit your work in a degree show
  • A multidisciplinary creative environment – You’ll work alongside students from film, photography, music, radio and journalism
  • Overseas exchange – You'll have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions

Course structure

Teaching and learning are interactive, covering academic, creative practice and industry-applied elements.

You'll learn through a broad mix of lectures, group and individual tutorials, crits, and workshops, supporting the development of skills across fashion promotion and marketing.

We use a variety of assessment methods, including practical projects, presentations, written work, blogs, websites, research tasks and portfolios. Approximately two-thirds of assessments are practical work in various forms.

The following subjects are indicative of what you will study on this course.

The first-year modules are designed to provide a fundamental understanding and application of promotional and marketing tools.

Subjects of study include:

  • Introduction to Fashion Marketing
  • Introduction to Fashion Promotion
  • Fashion Visual Merchandising
  • Digital Fashion Marketing  
  • Fashion Styling

Credit Level 4

The second year develops the practical application of your marketing and promotion skills and includes industry led project work with fashion brands. 

Subjects of study include:

  • Fashion Campaign Planning for Industry
  • Fashion Branding Strategies
  • Physical and Digital Fashion space
  • Fashion Consumer Trends
  • Digital Content Creation
  • Fashion retailing strategies

Credit Level 5

The final year is designed to develop your creative portfolio and strategic management skills and allows you to special in an area of fashion promotion that best suits your creative/ business skills. The final project will culminate in a degree show where you will present your work.

Subjects of study include:

  • Fashion Marketing Campaign
  • New Media
  • Creative Fashion Branding
  • Fashion Event Management
  • Fashion Entrepreneurship
  • Luxury Business Management

Credit Level 6

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

Careers

With a growing global network of 3,000 employers, our Careers and Employability Service is here to support you to achieve your full potential.

AI technology

Transferable skills

You'll gain the knowledge and experience to work in areas such as advertising, branding promotion, creative marketing, digital marketing, public relations, styling, trend prediction and visual merchandising.

World

Overseas exchange

You'll have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions.

3,000

Employers around the world

The University’s Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

Career development

Our course is designed to set high standards for professional achievement in the fashion marketing and promotion industry roles and prepare you for the challenge and opportunity of a multi-skilled portfolio career.

Our Fashion Marketing and Promotion BA will develop the creative, academic, digital, practical and commercial skills required for the fashion marketing and promotion role, however, students are also equipped for careers in advertising, graphics, PR, branding, styling and trend forecasting, and e-commerce, retail management.

Employment areas

Our students graduate with the skills to work in all areas of fashion marketing and promotion. Common areas include:

  • Advertising
  • Branding promotion
  • Creative marketing
  • Digital marketing
  • Public relations
  • Styling
  • Trend prediction
  • Visual merchandising

International Opportunities

Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.

Opportunities could include:

  • Taking part in semester or year-long exchanges at institutions around the world
  • Attending an international summer school or field trip
  • Developing your CV through volunteering or work placements abroad

International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.

Find out more about our international opportunities, including funding options and where you can go.

Students working and studying internationally

Why study this course?

Big Ben in London

Fantastic location

With central London only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major fashion capital.

Star icon in turquoise

Degree show exhibition

After your final project, you’ll get to exhibit your work in a degree show.

lightbulb icon

A multidisciplinary creative environment

You’ll work alongside students from film, photography, music, radio and journalism.

Online open days

Join us at an online open day and get a feel for student life at the University of Westminster.

You'll get a chance to: 

  • Speak to our academic staff
  • Take a virtual reality tour of our student halls
  • Ask us any questions you may have about student finance and accommodation

Find an online open day

Student taking notes while attending an online event

Entry Requirements

  • A Levels – BBC to ABB to include Art and Design or an arts-based subject
  • International Baccalaureate – 27 points including at least 5 in HL Visual Arts. We also welcome applications from students taking the IB Career related Programme
  • BTEC Extended Diploma – DMM to DDM in Art and Design or an arts related subject
  • BTEC Diploma – D*D* in an arts related subject
  • Access – 112 to 128 UCAS Tariff points from the Access course

In addition to one of the above, you should have: 

  • GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4

If your first language is not English, you will need an IELTS of 6.0 overall with 5.5 in each element.

We also welcome applications from students who are taking a combinations of qualifications listed above. For further information, please contact Course Enquiries.

Suitably qualified applicants will be interviewed in person or by Skype and will need to provide a portfolio or complete a project.

More information

  • International Baccalaureate – 27 points including at least 5 in HL Visual Arts

If your first language is not English, you will need an IELTS of 6.0 overall with 5.5 in each element.

Suitably qualified applicants will be interviewed in person or by Skype and will need to provide a portfolio or complete a project.

More information

Learn new skills

Languages icon

Learn a new language

From Arabic to Spanish, you can learn a new language alongside your degree with our Polylang programme

Toolbox icon

Develop your entrepreneurial skills

Our award-winning Creative Enterprise Centre offers industry networking events, workshops, one-to-one business advice and support for your startup projects. 

Awards icon in turquoise

Gain extra qualifications

We provide access to free online courses in Adobe and Microsoft Office applications, as well as thousands of specialist courses on LinkedIn Learning.

Fees and Funding

UK and EU tuition fee: £9,250 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £14,000 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

International student funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Facilities

Teaching and assessment

Below you'll find examples of how marks have been calculated and study time distributed in the past. Changes to assessment weights and division of study time may be made in response to feedback and in accordance with our terms and conditions.

How you'll be taught

Teaching methods across all our undergraduate courses focus on active student learning through seminars, workshops, problem-based and blended learning, as well as group work. Teaching will be informed by our research, giving you the benefit of the knowledge of current theories and, where appropriate, their practical application.

Year
1
24%76%
2
22%78%
3
5%95%
Scheduled hours Independent study

How you'll be assessed

Assessment methods across our undergraduate courses may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

 

Year
1
39%61%
2
1%22%77%
3
37%63%
Written exams Practical Coursework

Data from the academic year 2019/20

Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

visit our student hub

Illustration for the Student Hub

Course location

Harrow is our creative and cultural hub, home to most of our arts, media and digital courses. It houses state-of-the-art facilities for every discipline, including project and gallery spaces, film studios, creative labs, collaborative learning spaces, and the creative enterprise hub.

Harrow Campus is based in north-west London, just 20 minutes from the city centre by train.

For more details, visit our Harrow Campus page.
 

More information

Your Westminster

Book an open day. Order a prospectus. Sign up for newsletters.

Contact us

Email us at:

[email protected]

We have an FAQs page if you are applying this year.

Start live chat

Opening hours (GMT): 9am–4pm Monday to Friday