Fashion Marketing and Promotion BA Honours

This module introduces you to the principles of fashion branding and how fashion brands employ creative narratives. Brand identity and image will be explored. You will gain an understanding of how fashion retail brands attract, communicate and sell to the customer, through their creative presentations and displays, which utilise different formats and visual merchandising strategies. You'll evaluate how fashion retail and brand communication channels work successfully, when aligned with one core narrative and message. You will also learn and practice design thinking and apply the process to creative research and concept development, informing a concept proposal and final creative design outcome, presented in a portfolio.

This module provides the fundamental knowledge and skills to enable you to successfully transition to Higher Education and academic development throughout your degree. By examining the fashion industry, you'll be introduced to the essential skills such as report writing, research, presentation and the technical software packages to allow you to meet the course requirements of fashion students. The context of the fashion business will be used to develop these skills, which can then be applied to all other modules throughout the course. You'll be required to examine your own skills set measured against the marking criteria and learning outcomes.

The module will also lay the foundation for and practice of successful team work in both an academic and professional environment. The UNSDG (United Nations Sustainable Development Goals) will be introduced to give you knowledge of their relevance across the fashion industry. Through an engaging and diverse learning environment consisting of lectures, workshops and field trips, you will enhance your academic abilities, personal skill set and networking opportunities which should support you towards success at the university and employment.

This module explores strategies and formats of fashion styling in the current fashion market. Focusing on presenting and promoting the product on a model, using digital image to communicate to a fashion audience, through image and narrative. You'll work in groups researching and developing, fashion styling concept ideas; collating visual design research in a portfolio and pitching the final concept in a presentation. Teamwork will support a practical outcome of organising, directing, styling and implementing a fashion shoot.

The module will provide you with a fundamental understanding of the philosophy and concepts of marketing and the recognition of the importance of marketing in business. The module also provides you with the tools to identify and apply the principal concepts and techniques of marketing to the fashion business. It aims to develop both your creative and business skills to apply these further to branding and marketing proposals. You will study how to define customer groups through segmentation analysis, measure customer needs and market change while monitoring market performance.

This module will introduce the you to the fields of Fashion Promotion and Media, and its role throughout the fashion and fashion-related industries. You'll be able to explore the ways in which promotional tools and roles are designed to communicate fashion and lifestyle products. It aims to develop your basic creative research skills, promotional practices and evaluation of key industry issues, while developing your understanding of customer profiles. Each week will examine a range of promotional methods and campaigns, enabling you to develop both critical and creative skills. The module will also develop your photographic, CAD, writing and presentation skills.

This module provides induction and understanding of creative research practice, assessment processes and group working required for creative practice subjects. You'll be challenged to experiment individually, undertaking contextual and practical research, which will contribute to a significant group project where students will be allocated creative roles in groups working collaboratively. This will introduce you to the peer assessment framework required for future collaborative projects.

This module introduces you to the core principles and practices of digital fashion marketing with a central focus on social media. You'll learn to identify and interpret emerging trends within the digital space, developing an understanding of how social media is reshaping consumer engagement and brand strategy in the fashion industry. By investigating digital marketing techniques, you'll explore how fashion brands from luxury to high street utilise social platforms to connect with audiences, create brand narratives, and drive awareness through targeted campaigns. This module emphasises the strategic use of social media for brand visibility and commercial success, equipping you with the skills needed to research, design, and execute compelling digital campaigns that respond to market trends and consumer expectations.

This exciting module explores the development and implementation of content creation within the digital arena. The module focuses on development and use of digital tools required to produce engaging and compelling content, such as video production. Students are expected to research and analyse the visual language used within digital fashion to engage with a particular target demographic through producing engaging content.

This module introduces you to the professional creative industries and provides you with experience of related workplace environments, relevant to fashion marketing and promotion, through a range of tailored professional projects, including work placements (alternatives may include client-set briefs and curated public events).

You'll be introduced to the module in Level 5, enabling you to undertake a work placement during the vacation period before Level 6. Taught sessions introduce different career possibilities and provide an overview of professional skills, as well as introducing you to relevant support within the university and external professional networks and support services.

This module considers and fulfils the UN Sustainable Development Goals Standards, referring to 5-Gender Equality, 8-Decent Work and Economic Growth and 9-Industry Innovation and Infrastructure.

This module investigates how fashion brands are represented through various written, visual and promotional outcomes. It is supported by historical and theoretical lectures, seminars and workshops, which explore key developments of promotional communication practices in the fashion industry. This will demonstrate and question what can be developed from the past, by analysing the fashion industry within a historical and culturally diverse context. You will explore branding tools and how these help brands differentiate their identity and promise in order to deliver a set of specific features, benefits and values by creating emotional meaning in the minds of targeted customers.

This module further develops your skills within the field of Fashion Promotion and its role throughout the fashion and fashion-related industries by answering the industry requirements through industry-led projects. You'll be able to immerse yourself within the relevant forms of fashion promotion to answer specific projects set by the industry. It aims to further nourish your creative, promotional and research skills. The module will focus on an integrated approach to explore the factors that contribute to the success of campaigns. You'll further develop both critical skills and a creative body of work using a series of promotional tools to form an integrated promotional campaign to answer the industry’s demand. This module will also further develop your technical and presentation skills.

This module focuses on research, analysis and developing deep understanding of the market, applying this understanding to digital promotion and creative solutions and, finally, to communicate your ideas to a client. Research and investigation enable you to feel confident with the client (the brand), allowing you to showcase your digital creativity and innovative skills while possessing in-depth knowledge of the brand and its products. Getting inside the company’s heart means that the ideas and vision are appropriate, balancing innovation with commercial awareness, regardless of the brand's level and the breadth or narrowness of its product range.

This module will focus on the advanced development of a more articulate and active approach to fashion culture through the support of advanced study in consumer lifestyle, trends, sociology, and the semiotics of communication. The module is designed to provide an advanced level of analysis of the lifestyles and consumer trends that shape global fashion today.

The purpose of this module is to analyse current fashion retail strategies, underpinning the design and creation of fashion experiences and spaces. Digital and physical mediums will be investigated that work to promote, display and sell fashion products. Customer experience strategies will be explored, looking at ways to engage the consumer and interact with the brand. You'll gain knowledge on omni channel retailing strategies, innovation in technology and experiential design. You'll present a concept proposal and research to support the development of a creative fashion retail experience concept. And you'll communicate your final design work in a digital portfolio.

In a creative world saturated with endless new concepts, products, innovations and promotion how do you arrive at solutions which combine fresh ideas, communicative narrative and workable business concepts? It is no longer simply enough to “think outside the box” or engage in “blue-sky thinking”, there must be a solid foundation of research, market awareness, clarity and a freshness to a creative proposal. How do you set about communicating an idea in the creative fashion marketing promotion industry?

This module will allow you to use your research, creative, technical and writing skills to create a creative final major project. You'll be able to assimilate all the knowledge learned from the 3 years and from the variety of skills into one cohesive project, with the creative freedom that will allow new perspectives concerning different marketing and communication concepts.

The module will stimulate your critical thinking by identifying new ways to promote and market a well-researched idea for a brand. You'll identify consumer insight, target market, marketing plan and budgets in a supportive and realistic marketing report to support your creative idea. The module will require you to combine your creative, entrepreneurial thinking and digital skills towards an innovative strategic approach in fashion communication.

This module will include teaching that relates to the UN Sustainable Development Goals 4(Quality Education), 5(Gender Equality), 10(Reduced Inequalities), 12 (Responsible Consumption  Production), 16 (Peace, Justice Strong Institutions).

This module introduces you to new, creative, and innovative possibilities in emerging markets for producing content-rich media, thereby enhancing diversity in your portfolio. You are expected to engage with innovative practices in designing for a range of interactive media platforms within the new media sector, demonstrated and implemented through a range of practical coursework using best industry practices based upon theoretical research and assigned readings. The module investigates the capacity to apply industry best practices in fashion marketing to a range of new media, addressing key research and theoretical studies based on the psychology of consumer behaviour, target audiences, and sociologies in relation to fashion marketing and promotion.

This module supports you to gain knowledge of the planning, management, marketing, promotion and design of a fashion event. You'll explore how the current fashion market utilises physical events to engage both fashion audiences, gain press opportunity and fundamentally promote a fashion product. Event formats will be investigated, including fashion shows, trade shows, exhibitions and press launches. You'll undertake exploration of an industry standard brief to plan, design and implement a viable event concept and apply relevant marketing and promotional strategies to the communication of the event.

The purpose of this module is to provide you with the opportunity to apply fundamental design skills and knowledge of branding strategies previously taught, to the production of creative outcomes. You'll work to an industry inspired brief, underpinning an innovative approach to a re-branding project. Research, concept development and innovation will inform creative branded practical outcomes, utilising multiple channels of communication and presented in aligned multiple formats. This module will relate to the UN Sustainable Development Goals of 4- Quality Education and 12- Responsible Production and Consumption.

Many students possess entrepreneurial characteristics such as vision, energy, confidence and self-reliance. This module will develop student’s natural abilities as entrepreneurs as well as providing a framework for exploring a viable business plan. A series of lectures will analyse the theory and practice of enterprise, the processes involved and the skills required. Industry experts will provide specialised knowledge. Case studies will also be applied to discuss success and failure in Industry. The module will discuss all elements of launching a business venture, from business plan projections, through to sales and marketing strategies and key performance indicators used to pursue strategic goals.

This module focuses on how future fashion industry managers identify opportunities and develop innovative products and services. You'll examine how trends emerge and evolve, and consider your own impact on the fashion retail landscape. You'll be challenged to explore new sources of information and to think beyond your existing experience and reference points.

The module highlights the central role of data and insight in planning fashion products, operations, marketing, and retail strategies. External speakers and field research form an integral part of the learning experience, expanding your industry awareness and professional insight. You'll have extensive opportunities to research trends, brands, and markets, with a particular focus on how industry professionals conduct research and generate new ideas.

Collaborative group work is a key component of the module, enabling you to share ideas and knowledge while developing professional self-awareness, teamwork, and communication skills. This approach reflects the way trends and insights teams operate within the fashion industry.

This module provides a comprehensive knowledge of historical, current and emerging brands and their identity, products, services and practices that go to make up luxury brands and their respective businesses. Although there is a central focus on the present, you'll analyse and learn from past examples demonstrating how luxury businesses need to be both resilient and flexible, balancing reputation and growth.

You'll also analyse how luxury brands evolve while maintaining their signature style through developing new innovative extensions, collaborations and innovations while often simultaneously commercially exploiting carefully curated and commercially exploited archives. It will show the unique course that luxury brands need to navigate to maintain their status and reflect contemporary society. This will give you a deep insight into maintaining a cohesive brand message and image while staying relevant.

This module examines the ethical behaviour of business and consumers and the environmental profit and loss in the Fashion industry. The issues will be illustrated in terms of the positive and negative effects on People, Planet and Profit and discuss the potential for sustainable practice within the fashion industry. You'll develop the knowledge to identify, develop and establish effective Corporate Social Responsibility (CSR) policies and to manage and promote more sustainable approaches in product development, manufacturing and marketing.

You'll gain an understanding of how values at organisation-level affect decisions regarding equality, diversity, exclusivity and social justice. In particular this module explores the following UN SDGs. 6: Clean water sanitation; 8: Decent work economic growth; 9: Industry, innovation infrastructure; 12: Responsible consumption production; 14: Life below water 15: Life on land.