Course Overview

UK Fees £9,250 *
International Fees £14,400 *
Duration 3 or 4 years

* Price per academic year

Course summary

Looking for a business management degree with a difference? The opportunity to work in sports management is a dream for anyone with a passion for sport, but you don’t have to be a sports fanatic to take this degree. One of the most exciting industries, sport and leisure in the UK alone employs 580,000 people. In 2019, more than a third of those employed in the field of sport in the EU-27 was aged between 15-29.

Developed in partnership with some of London’s leading sports clubs, agencies and governing bodies, including Queens Park Rangers and the MCC at Lords, our BA includes practical, professional work experience with a sports club or agency to get you work-ready.

Whether you go on to work as a marketing manager for a Premiership club, a sports analyst, sponsorship executive or diversity advisor, the career pathways are varied and rewarding.

Our degree provides an innovative, industry-focused programme that develops your knowledge of contemporary business management within the context of the wider sports industry. You will gain an in-depth knowledge of how the industry works. You will also learn to appreciate the internal and external challenges facing sports organisations, such as sustainability, diversity, and the impact of new technologies on sports marketing, management and customer engagement.

Specialist optional modules allow you to tailor your studies to match your interests. They include marketing and management, entrepreneurial enterprise, event management, sustainability, and social media innovation.

Where better to study than a centre of sports excellence? With 12 professional football teams, two premiership rugby team, and two country cricket sides, London is home to iconic sporting venues such as Wembley Stadium, Twickenham, Lord’s Cricket Ground and the Olympic Park in East London.

Top reasons to study with us

  • Our location at the heart of the Capital means you will study in a world-class centre of sporting excellence, with access to our network of partners and sports industry experts, visitors and external speakers.
  • Thanks to excellent industry links, our course is industry-focused, developed with input from leading professional clubs and sporting agencies.
  • Work placement with a professional sports club to develop your skills and enhance your employability as well as the University’s optional placement or study abroad year.
  • Emphasis on real-world learning – you will engage with our sports industry partners, working on real problems set by professionals who work at the cutting-edge of the sports business.
  • Focus on practice-based assessment with flexible final project or a dissertation that allows you to focus and develop an area that interests and inspires you.

Course structure

The course is designed to meet the needs of the sports industry and the aspirations of our students by providing an innovative, yet solid foundation in contemporary sports management and business. It combines theoretical knowledge with practical, applied learning in areas including the theory and practice of sports management; organising and managing events; media, marketing and sponsorship management; the economics and finance of sport; entrepreneurship; diversity and inclusivity; social innovation, sustainability and corporate social responsibility. You can tailor your course by choosing elective/optional modules in each year of the course, one in Year 1, two in Year 2 and two in Year 3.

To understand the way the industry works, you’ll study the fundamentals of sports business and creative marketing, before moving on to staging and managing events, finance and accounting. Work-based learning assignments develop your employability, and we introduce employment opportunities in sport.

Subjects of study include:

  • Accounting and Finance for Sports Management
  • The Business of Sport
  • Employability in Sport and Event Management
  • Principles of Event Management
  • Innovative Marketing for Sports Management

You will also have the opportunity to study an elective module that may include a foreign language.

Credit level 4

You’ll study how sport is marketed via print, digital and social channels; how leading clubs become international brands. You move on to study the way the industry is funded, with particular reference to the emergence of new revenue streams and sources of finance. Developing your employability and management skills, the Leadership and Performance Management in Sport module provides a further opportunity to gain work-based learning experience with one of our industry partners.

Subjects of study include:

  • Sports Marketing and the Media
  • The Economics and Finance of Sport
  • Leadership and Performance Management in Sport
  • International Business Research Methods

You’ll also choose two modules from Sports Events Tourism, Digital Marketing Technologies, Entrepreneurial Practice, Event Operations and an elective that can include a foreign language.

Credit level 5

Between Years 2 and 3, you can take an optional work placement or study year abroad.

A broader, thematic approach helps you appreciate how decisions are made and impact operations. You will complete a dissertation or consultancy report on a subject that interests you. For example, you may research sustainability and diversity in sport or analyse the social media strategy of a sports brand.

Subjects of study include:

  • Sponsorship and Partnership Management in Sport and Events
  • Social Media and Digital Innovations in Sport
  • Contemporary Issues in Sports Management
  • Ethics, CSR and Sustainability in Sport

You can also choose two modules from Social Media for Business, Staging an Event, Assessing and Developing Talent, Creating Entrepreneurial Leadership and an elective that can include a foreign language.

Credit level 6

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

For general enquiries about the course, please email [email protected]

To request an accessible version of the programme specification, please email [email protected]


Sport and leisure is an increasingly global marketplace, and our practical degree prepares you academically and professionally to hit the ground running. Combine your love of sport with a management degree, giving you transferrable skills to pursue a management career in any sector.

You could work directly in the vast array of sports and leisure organisations, from professional sports clubs to leisure management companies. You may find roles in companies or sectors linked to the sports industry. This includes sports brands, manufacturers, retailers and distributors, sports consultancies, sports marketing agencies (PR and sponsorship), broadcasting and social media etc. Some students may continue their studies at postgraduate level.

The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

two people shaking hands
Sports connections

Build professional networks and connect with leading sports clubs and agencies.

tick mark icon in turquoise
Get yourself work-ready

Short work placement provides practical and professional experience.

Develop your CQ

Develop your cultural intelligence studying alongside students from over 100 different countries.

Industry links

The course team has an extensive network of contacts within local and national sports organisations and clubs. They have gained experience through working in areas such as sports PR and marketing, event management, sponsorship, strategic planning and performance management. You will have multiple opportunities throughout the course to engage with the industry through work-related tasks, ‘as-live’ briefs and the work placement. 

Job roles

This course can lead to management careers across the breadth of the sports industry including:

  • Entertainment and sport centre management
  • Event organisation
  • Football club/agency management
  • Leisure
  • Related business operations and administration
  • Specialisms in the outdoor/adventure industry (outdoor centre management, outdoor education, nature therapy, adventure tourism)
  • Sponsorship and marketing
  • Sport and adventure tourism
  • Sports administration
  • Stadium management
  • Teaching and lecturing
  • Youth and community development

Westminster Employability Award

Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.

The award is flexible and can be completed in your own time, comprising a set of core and optional extracurricular activities. 

Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

Westminster Employability Award

International Opportunities

Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.

Opportunities could include:

  • Taking part in semester or year-long exchanges at institutions around the world
  • Attending an international summer school or field trip
  • Developing your CV through volunteering or work placements abroad

International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.

Find out more about our international opportunities, including funding options and where you can go.

Students working and studying internationally

Why study this course?

Big Ben in London
Fantastic location

Based on our Marylebone Campus in central London, you’ll enjoy the benefits of studying in a major global city.

Star icon in turquoise
Sporting excellence

London has 12 professional football, 2 premiership rugby, 2 country cricket teams and iconic venues like Wembley.

Building blocks
Transferrable skills

Our degree gives you the skills to pursue a management career in any sector as well as sport and leisure.

Online open days

Join us at an online open day or information session and get a feel for student life at the University of Westminster.

You'll get a chance to: 

  • Speak to our academic staff
  • Take a virtual reality tour of our student halls
  • Ask us any questions you may have about student finance and accommodation

Find an online open day

Student taking notes while attending an online event

Entry Requirements

  • A levels – BBC to ABB
  • International Baccalaureate – 112 to 128  UCAS Tariff points from the IB
  • BTEC Extended Diploma – DMM to DDM
  • BTEC Diploma – D*D*
  • Access – 112 to 128 UCAS Tariff points from the Access course

In addition to one of the above, you should have:

  • GCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths grade 4/C – IB grade 4

If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.

We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.

View more information about our entry requirements and the application process.

  • International Baccalaureate – 112 to 128 UCAS Tariff points from the IB

If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.

More information


Learn new skills

Lecture speaking new icon turquoise
Be a change maker

Become a responsible business leader who brings positive, ethical, inclusive change.

Group talking
Communicate confidently

Learn to work, communicate and present effectively to a high professional standard.

Route between locations
Improve your problem-solving skills

Improve your problem-solving and business diagnostic skills to better understand and tackle business issues.

Westminster Business School blog

Read our blog and get an insight into life and studies at Westminster Business School.

Visit the WBS blog

Fees and Funding

UK tuition fee: £9,250 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

EU Qualifications Welcome Award Scheme

If you are an international student accepted on an undergraduate programme starting in September 2021 on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.


As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.


The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £14,400 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

EU Qualifications Welcome Award Scheme

If you are accepted on an undergraduate programme starting in September 2021 on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction of £4,500 per year, which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.

International student funding

Find out about funding for international students.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Teaching and assessment

Your learning experience is designed to provide both a practical and theoretical understanding of the theories, frameworks and ideas related to digital marketing. Employability and enterprise are strongly embedded in the modules through ongoing engagement with industry and the use of practical activities, such as the live briefs and case study analysis.

Where possible, lectures are recorded using specialist software and similar tools. We provide reading lists, lecture, and seminar materials in advance via Blackboard, our virtual learning environment.

How you’ll be taught

Teaching activities and assessments provide real-world learning opportunities and industry context. Work-based learning (work-related tasks or ‘as live’ briefs) simulate the work environment. Other experiential and problem-based learning improves your employability.

Learning takes place through lectures, seminars, workshops, and tutorials. Working in an inclusive, engaged manner builds your ability to follow briefs and gives you greater confidence to suggest your own ideas. It also fosters problem-solving and multi-tasking skills needed in the workplace.

How you'll be assessed

You will be assessed through coursework in the form of essays, reports, presentations, case studies as well as time-constrained in-class tests and exams. We try to incorporate the type of work required by future employers, for example, the need to write strategic reports.

Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

visit our student hub

Illustration for the Student Hub


Course Location

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.

Westminster Business School

Based in the heart of London's political, media and financial services, Westminster Business School has excellent industry links and a strong commitment to social enterprise.

Our courses are accredited by professional bodies including the Association of Chartered Certified Accountants (ACCA), Chartered Institute of Building (CIOB), Chartered Institute of Marketing (CIM), Chartered Institute of Personnel and Development (CIPD) and Royal Institution of Chartered Surveyors (RICS).

Our practical teaching relates learning to the real world, and we develop graduates who are ready to respond to contemporary business challenges.

Find out moreGo to Westminster Business School page

Westminster Business School Marylebone Campus

Contact us

We have an FAQs page if you are applying this year.

Or you can contact the Course Enquiries Team:

[email protected]

Start live chat

Opening hours (GMT): 9am–4pm Monday to Friday

More information

Your Westminster

Book an open day. Order a prospectus. Sign up for newsletters.