Teaching and learning in 2020/21

In order to prioritise the safety of students and staff, we are planning to teach through a flexible combination of online and onsite learning. For more details on changes to this course, see our undergraduate course changes page or postgraduate course changes page.

Course Overview

UK/EU Fees £16,500 *
International Fees £17,000 *
Alumni Discount See details
Duration 1 year

* Price per academic year

Course summary

In today’s fast-paced global business environment, strategic marketing influences every aspect of business, informing decisions about how to create and maintain consumer demand, increase profit, build reputation and stay ahead of the competition. Incorporating the latest digital and analytic marketing practices, our Master’s reflects the ever-changing nature of this exciting profession.

Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes – large or small, global or local, innovative or traditional, public or private – now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight.

The aim of both the MA and MSc is to improve your managerial effectiveness in the increasingly digitised, automated and globalised field of marketing. It will deepen your understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling you to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage.

Suitable for existing marketers keen to adopt a strategic approach to marketing management or those from a non-marketing background, our balanced portfolio has been designed to deliver the breadth and depth of knowledge required to excel in marketing strategy, market research, digital and global marketing, product and brand management. 

Both courses provide a comprehensive curriculum. The MA places more emphasis on developing the creative skills needed for innovative decision-making, while the MSc stresses the marketing metrics, analytics and data handling skills which underpin evidence-based problem-solving. On the MA and MSc, you’ll work to apply your marketing theories, conduct marketing analysis and planning on real-life projects. The Marketing Planning Study Trip, for example, offers a great opportunity for personal and professional development. Developing a marketing plan for a real client, you’ll gain sought-after soft skills, such as creativity, critical thinking, personal agility, adaptability and resilience. In 2019, students worked on a live case study provided by Cole Haan, the global men's and women's footwear and accessories brand, to achieve a seven-fold increase in UK turnover in three years. 

On graduation, you’ll be prepared for marketing consultancy or marketing management in a wide range of industries and international markets, typically in roles such as product development, brand management, digital marketing, marketing communications, marketing research, customer service management, e-marketing or sales.

The course is accredited by the Chartered Institute of Marketing (CIM) with Graduate Gateway programme status.  It was designed with input from a range of industry professionals working in brand and marketing consultancy, digital technology, creative and social media. 

Marketing Management MA

Special emphasis in the MA is laid on enhancing participants’ analytical and creative skills that are crucial for sound innovative decision-making, imaginative problem solving, and developing and implementing marketing strategies in a fast-changing, global business environment.

Marketing Management MSc

Special emphasis in the MSc is laid on enhancing participants’ analytical and data-handling skills that are crucial for sound decision making and evidence-based problem solving for developing and implementing marketing strategies in a fast-changing, resource-constrained global business environment.

Part-Time Day (2 years) Marketing Management MA/MSc

A two-year part-time mode is available to those who are working full-time and able to take two half days study leave during the term time to pursue a Master's degree.  This mode of study is also ideal for those who have limited time and other priorities in their lives but wish to gain a Master’s degree in marketing.

Students will be first enrolled on MA and transferrable to MSc.

Fast-track Marketing Management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Level 7 Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules: 

  • For MA: Marketing Creativity and Innovation, Marketing Dissertation
  • For MSc: Managerial Data Analytics for Marketing, Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Managerial Data Analytics for Marketing (20 credits)

Top reasons to study with us

  • Strong links with the Chartered Institute of Marketing (CIM) and option to join CIM/University of Westminster Marketing Club, providing networking and professional development opportunities
  • Regular professional events and guest speakers, which have previously included CIM events and collaboration with the CIM Levitt Group annual lectures and seminar series
  • Past field trips have included company visits to the Mini Plant, the Morgan Car Factory, Sky, and The Museum of Brands
  • Become business-ready through practical experiences including a case study away day acting as a marketing consultant, preparing and presenting a marketing plan
  • Career development workshops and masterclasses to enhance your global perspective and employability
  • Taught by staff with expertise in marketing, strategic marketing management, digital marketing, brand strategy and brand management, product development, price and distribution management, marketing research, consumer psychology and insight, marketing communications, social media, quantitative analysis and analytics, marketing creativity and innovation

Course structure

On this course, you'll learn the theories and applications of marketing management, analysis and planning, developing your ability to critically evaluate contemporary marketing practice in a modern business and marketing environment. Acknowledging the rise of digital and online marketing, these content themes can be found throughout and include digital behaviour/consumption, social media, apps, digital social influence, online analytics and e-targeting, for example. All students will be initially enrolled on the Marketing Management MA, to give you time to appreciate the different emphasis of each degree and reflect on your own ability, strengths and future career development. You will make your decision during the first semester of your study.

The modules below are indicative of what you will study on this course.

Semester 1

We’ll advance your knowledge of marketing theory and practice, together with core subjects such as consumer psychology, marketing research insights, product and brand management, and distribution and price management.

As the ultimate goal of all marketing activity is to identify, anticipate and satisfy consumer requirements, we’ll start by looking closely at the consumer. You’ll gain an understanding of the psychology that underpins modern consumers’ attitudes, perceptions, decision-making processes and behaviour in today’s complex environment, enriched as it is by advanced technology, digital and social media, and environmental, ethical and sustainability considerations.

We move on to strategic decision-making and the importance of meaningful marketing analysis. You’ll develop competency in mining big data and applying the main qualitative and quantitative methods for data collection, measurement, sampling, analysis and presentation of results. You’ll also examine the key concepts for managing products and brands as strategic assets in offline and digital environments and how to create value for customers and the organisation. We’ll explore marketing options to consider when developing strategy, including the logistics, motivations and behaviour of participants in relation to various marketing channels, pricing issues and promotion.

Semester 2

We’ll cover multi-platform marketing communications with a strong focus on digital marketing. We look at the variety of digital and non-digital communications channels that now constitute the marketing communications mix – digital and interactive media (such as SEO, PPC, digital display and email marketing), social media marketing, mobile marketing, promotional tools, sales promotion, PR/e-PR/influencer marketing, direct marketing, advertising, sponsorship and alternative marketing (buzz/guerrilla marketing, outdoor, interactive campaigns).

Those studying the MA will explore how creativity and innovation can add value when planning marketing campaigns, while MSc students will experience a variety of industry-standard mathematical and statistical data-analytic tools which can be used to guide marketing decision-making. We cover a wide range of qualitative and quantitative techniques, including descriptive statistics, hypothesis testing and regression analysis.

The Marketing Dissertation is an ideal opportunity to demonstrate your resourcefulness and ability to ‘think on your feet’. The final module brings together all aspects of the process of marketing strategy formulation: situational analysis, the generation and selection of appropriate alternative marketing objectives, and the development of segmentation, targeting, positioning and marketing mix strategies. You’ll investigate a problem/issue in the context of the international, technological, social and ethical environment in which today’s and tomorrow’s businesses must operate.

You'll be undertaking a substantial piece of academic research with the choice of your own topic. This will be the best opportunity for you to specialise in a marketing subject in which you have a special interest or career opportunity. The dissertation module is a year-long module running through the first semester and the second semester of your study.

Core modules – MA

The ultimate goal of all marketing activity is to identify, anticipate, and satisfy consumer requirements: the consumer sits at the heart of all marketing activity. It is essential for marketers to understand the psychology that underpins modern consumers’ attitudes, perceptions, decision-making processes and behaviour in today’s complex environment, enriched as it is by advanced technology, digital and social media, and environmental, ethical and sustainability considerations. This module explores all of these issues.

Companies need deep and meaningful insights into the market and how consumers think, feel and behave to make their online and offline marketing activities effective. Companies use a range of sophisticated approaches to collect data in order to compete with their competitors and to access and target their customers in the fast-changing environment. This knowledge informs the decision-making and planning of marketing strategy. This module develops competency in mining big data and applying the main qualitative and quantitative methods for data collection, measurement, sampling, analysis and presentation of results.

This module deals with the management of an organisation’s core offering to the marketplace, its products and brands. It examines the key concepts for managing products and brands as strategic assets in offline and digital environments in creating value for customers and the organisation and in achieving marketing and business goals.

Successful marketing distribution management enables companies to deliver their products to customers efficiently. Pricing is the most important decision for a marketer; it represents the value the customer puts on the company’s product. Distribution and Price Management covers the management of two essential elements of the marketing mix. The module examines the design of distribution channels, digital and other alternatives, available to marketers. It also covers the administration and logistics elements of distribution. The Distribution channels management has been evolving rapidly over the past few years and it is now more organised, structured and proactive. In addition, the module will cover the role of pricing within the marketing mix and how price is determined. The various pricing strategies and the effect of competition on pricing will be covered. Also, in considering the distribution channels, the strategic aspects of price will be examined.

Constantly evolving marketing communications are characterised by increased use of multiple media platforms including a variety of digital and non-digital channels that intersect within ever more complex customer ecosystems, both domestically and internationally. These themes and an exploration of a wide array of marketing communications tools will permeate the module. Teaching will be interactive and will consist of one lecture and one seminar each week. Students are expected to contribute to class discussion.

Today’s marketing managers are faced with many challenges. The contemporary, boundary-free marketplace is characterised by uncertainty and unpredictability due to social and geopolitical developments, technological advancements and the rapid changes in the structure and nature of competition that these can bring. Marketing managers need to be aware of the challenges and opportunities afforded by all such phenomena, and to be able to formulate and implement appropriate responses. This module will bring together advanced marketing knowledge to provide students with a comprehensive understanding of the integrated nature of marketing management. The application of strategic concepts and tools will enable them to apply these elements both rigourously and creatively to form coherent competitive marketing strategies in the constantly evolving international, societal, and technological context.

Creativity and innovation are at the core of successful marketing activities and necessary for the competitive edge brands seek. This module focuses on how creativity and innovation enhance marketing practices. Exploring the marketing mix from a creativity and innovation perspective, the module looks at how creative and innovative approaches can be utilised by marketers in value creation, market and data analysis, identifying and tracking customers and decision making.

The dissertation enables students to demonstrate their mastery of a complex and specialised area of knowledge and skill drawn from the other taught modules and their own independent research, further developing their ability in framing and investigating critical inquiries in marketing. Students will self-select a problem-oriented research project that is underpinned by advanced theories and framework. The methodology must be appropriately designed and rigorously implemented. The dissertation demonstrates students’ competency in their area of specialism with the marketing field and the findings reflect the potential impact and managerial implications on marketing practices.

Core modules – MSc

The ultimate goal of all marketing activity is to identify, anticipate, and satisfy consumer requirements: the consumer sits at the heart of all marketing activity. It is essential for marketers to understand the psychology that underpins modern consumers’ attitudes, perceptions, decision-making processes and behaviour in today’s complex environment, enriched as it is by advanced technology, digital and social media, and environmental, ethical and sustainability considerations. This module explores all of these issues.

Companies need deep and meaningful insights into the market and how consumers think, feel and behave to make their online and offline marketing activities effective. Companies use a range of sophisticated approaches to collect data in order to compete with their competitors and to access and target their customers in the fast-changing environment. This knowledge informs the decision-making and planning of marketing strategy. This module develops competency in mining big data and applying the main qualitative and quantitative methods for data collection, measurement, sampling, analysis and presentation of results.

This module deals with the management of an organisation’s core offering to the marketplace, its products and brands. It examines the key concepts for managing products and brands as strategic assets in offline and digital environments in creating value for customers and the organisation and in achieving marketing and business goals.

Successful marketing distribution management enables companies to deliver their products to customers efficiently. Pricing is the most important decision for a marketer; it represents the value the customer puts on the company’s product. Distribution and Price Management covers the management of two essential elements of the marketing mix. The module examines the design of distribution channels, digital and other alternatives, available to marketers. It also covers the administration and logistics elements of distribution. The Distribution channels management has been evolving rapidly over the past few years and it is now more organised, structured and proactive. In addition, the module will cover the role of pricing within the marketing mix and how price is determined. The various pricing strategies and the effect of competition on pricing will be covered. Also, in considering the distribution channels, the strategic aspects of price will be examined.

Constantly evolving marketing communications are characterised by increased use of multiple media platforms including a variety of digital and non-digital channels that intersect within ever more complex customer ecosystems, both domestically and internationally. These themes and an exploration of a wide array of marketing communications tools will permeate the module. Teaching will be interactive and will consist of one lecture and one seminar each week. Students are expected to contribute to class discussion.

Today’s marketing managers are faced with many challenges. The contemporary, boundary-free marketplace is characterised by uncertainty and unpredictability due to social and geopolitical developments, technological advancements and the rapid changes in the structure and nature of competition that these can bring. Marketing managers need to be aware of the challenges and opportunities afforded by all such phenomena, and to be able to formulate and implement appropriate responses. This module will bring together advanced marketing knowledge to provide students with a comprehensive understanding of the integrated nature of marketing management. The application of strategic concepts and tools will enable them to apply these elements both rigourously and creatively to form coherent competitive marketing strategies in the constantly evolving international, societal, and technological context.

A variety of industry-standard mathematical and statistical data-analytic tools can be used with conventional and big data sets to guide marketing decision-making. This module provides hands-on exposure to some of these tools, enabling students to learn how to convert data into inputs for decisions. Such skills are in increasing demand in today’s information-rich organisations. Students will learn how to structure marketing problems, and to identify data and analysis tools that would be useful in solving them.

The dissertation enables students to demonstrate their mastery of a complex and specialised area of knowledge and skill drawn from the other taught modules and their own independent research, further developing their ability in framing and investigating critical inquiries in marketing. Students will self-select a problem-oriented research project that is underpinned by advanced theories and framework. The methodology must be appropriately designed and rigorously implemented. The dissertation demonstrates students’ competency in their area of specialism with the marketing field and the findings reflect the potential impact and managerial implications on marketing practices.

Professional Accreditation

The Marketing Management MA and MSc are accredited by the Chartered Institute of Marketing (CIM) with a Graduate Gateway programme status.

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

Careers

As a graduate, you'll be ready to work as a marketing manager, marketing consultant, product, brand, customer relations or PR manager, or a marketing communications manager for private companies and/or non-profits, social enterprises and government organisations around the world.

Taught in the heart of London, close to many of the city’s national, international and global employers, our emphasis on skills, capabilities and attributes – with multiple opportunities throughout the course to apply these capabilities to real business problems – will provide direct work experience to enhance your CV and narrative when applying for new positions. These applied projects will not only expand your professional networks, but directly enhance your prospects for early employability after graduation. 

With a growing global network of 3,000 employers, our Careers and Employability Service is here to support you to achieve your full potential.

Connected figures
Build your network

Build connections with peers and future business leaders.

Social media connections
Kickstart your career

Learn how to use social media in your job hunt or LinkedIn to kickstart your career.

World
Develop your CQ

Develop your cultural intelligence – or ‘CQ’ – studying alongside students and staff representing more than 100 nationalities.

Industry links

Staff who currently teach on this course have extensive professional experience, among them as:

  • a senior management consultant for McKinsey and Company
  • a manager in Savoy Hotel Group
  • export manager for Labaronne-CITAF
  • deputy general manager of QSR Franchise Development Group
  • an equity and structured finance analyst for Bergstrom Capital

Job roles

Graduates of this course may go on to such roles such as:

  • Account executive
  • Brand manager
  • Buying assistant 
  • Campaign manager
  • Campaign optimisation executive
  • Client consulting manager 
  • Customer experience strategist 
  • Digital marketing executive 
  • Founder and CEO
  • Marketing coordinator/manager
  • Project manager
  • Sales and marketing manager
  • Social media manager

Graduate employers

Graduates from this course have found employment at organisations including:

  • Cerveceria y Malteria Quilmes, Argentina
  • Dentsu Aegis Network, Germany
  • Fenwick, London
  • Global Travel Retail, London
  • GotU.io, London
  • IPG MEDIABRANDS, India
  • KOMZ Consulting Ltd
  • MHP, Germany
  • MSD, UAE
  • SAS
  • The Goat Agency, London
  • Unilever, London
  • VIMA SA, Greece

Westminster Employability Award

Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.

The award is flexible and can be completed in your own time, comprising a set of core and optional extracurricular activities. 

Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

Westminster Employability Award

Teaching and assessment

Your learning experience is designed to develop the capabilities needed by the graduate labour market, integrating practice-based learning and projects alongside academic learning and marketing theory.

To assist the learning experience, reading lists, lecture and seminar materials are provided in advance via Blackboard, our virtual learning environment. Where possible, lectures are recorded using specialist software and similar tools to make sure you can really listen to what is said in class and not miss a thing.

How you’ll be taught

Through a variety of teaching methods – from traditional lectures and seminars to live case study analysis and marketing management projects – we aim to bring study to life by incorporating real-world experience. A focus on group work and idea generation helps to develop the strong interpersonal skills expected of top managers.

There is a requirement for ‘self-guided’ learning, and you will be expected to develop your own opinions and approaches to problems. Group work is a core component of the programme, which allows you to deepen relationships with classmates, get a more thorough understanding of subjects by interacting with people from diverse professional and cultural backgrounds, and mimic the office environment in which projects are often conducted in small teams across different departments. You’ll be given multiple opportunities to put forth real-life solutions to problems, present marketing plans or new product development plans for promoting brand value and market optimisation.

We'll encourage you to keep up-to-date with a wide range of marketing platforms, approaches and strategies, being sensitive to early signs of changes in the market and trends, sharing discussion forums and articles or inviting practitioners to present some of their current challenges and experiences. Past talks within the School have covered topics as diverse as branding, digital marketing trends, content marketing, sustainability, and the secrets of inspirational women. 

You’ll also have opportunities to attend specialist events hosted by the University of Westminster/CIM Marketing Club, as well as external professional organisations. Recently, a group of students attended a half-day session on the potential of evolving digital technologies, Back to the Future, with presentations from Sky Media and RocketMill, a full-service digital marketing agency. 

The teaching team has strengths across multiple subject disciplines, including academic scholarship and practitioner business experience, in strategic marketing management, brand management, consumer behaviour and psychology, quantitative data analysis and marketing analytics, distribution and price management, marketing communications, and digital marketing. 

In the following graph you'll find examples of how study time has been distributed in the past (data from the academic year 2019/20). Changes to division of study time may be made in response to feedback and in accordance with our terms and conditions.

Semester (S1, S2)
S1
14%86%
S2
14%86%
Scheduled hours Independent study

How you’ll be assessed

We use a wide range of engaging assessment methods and prioritise more innovative, industry-focused tasks, for example, client-based marketing planning, marketing research projects, and new product development plans.

Outputs might include marketing plans, project proposals, video presentations, blogs, infographics and digital content creation, as well as the more traditional presentations and time-constrained assessments.

The focus on practical resolution of real problems and the encouragement of analytical skills and creativity make this an attractive course. For example, we use real companies and case studies for coursework and you’ll gain hands-on experience of data analysis to help you understand market trends and the marketing environment, developing skills in relevant software and/or analytics.

We also pay particular attention to helping you develop specialisms and will encourage you to choose a dissertation topic in line with your personal interests and future career development.

In the following graph you'll find examples of how marks have been calculated in the past (data from the academic year 2019/20). Changes to assessment weights may be made in response to feedback and in accordance with our terms and conditions.

Semester (S1, S2)
S1
25%8%67%
S2
39%4%57%
Written exams Practical Coursework

Why study this course?

Building
Outstanding facilities

Develop your creativity and design multi-platform campaigns in our specialist Digital Marketing Lab, Switch 23.

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Combine theory and practice

Link theory to global practice through real-life case studies, problem-solving and live business projects.

Seated group talking
Work on real-life projects

Work with a client to develop a marketing strategy focused on real corporate objectives on the Residential Marketing Planning Weekend.

Meet our staff and students

Find out what makes our Marketing Management MA/MSc so popular.

Online open evenings

Find out more about the University by visiting us at one of our open evenings.

 

Visit our open days page

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Entry Requirements

A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Exceptionally, non-graduates with significant practitioner experience (4 years) of marketing management will be admitted.

If your first language is not English you should have an IELTS 6.0 with at least 5.5 in each element.

Applicants are required to submit one reference.

View more information about our entry requirements and the application process

A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Exceptionally, non-graduates with significant practitioner experience (4 years) of marketing management will be admitted.

If your first language is not English you should have an IELTS 6.0 with at least 5.5 in each element.

Applicants are required to submit one reference.

More information

Student work and activities

Acting as marketing consultants, our students take part in a two-day Marketing Planning Residential Weekend, which brings together previous teaching and sees them working on a ‘live’ project, provided by one of our business partners.

In 2020, we travelled to De Vere’s Latimer Conference Centre in Buckinghamshire, where students were tasked with developing a marketing plan for British Orchard Nursery by the company’s Strategy, Innovation and Marketing Manager Shivali Gandhi, herself a graduate of the course in 2019. The Middle East’s largest nursery, it operates in 25 locations across the United Arab Emirates and on one site in Oxford, here in the UK. Students were tasked with outlining a marketing strategy to increase turnover from £0.5m to £5 million in three years. Competition winners were offered internship opportunities with the possibility of future employment.

Each year, we host a networking dinner to bring together three cohorts of Marketing Management MA/MSc students, alumni and staff for good food, the chance to celebrate, connect and make new friends.

The most recent event, hosted at the Mumtaz Restaurant in London in January 2020, celebrated those students who started in January 2019 and were finishing assignments, preparing to graduate, those who had just finished exams and were about to start their second semester, and those new students joining us for the first time.

Learn new skills

tick mark icon in turquoise
Develop the key knowledge and skills

Understand marketing concepts, strategic marketing management, brand value and brand management, and acquire skills in marketing planning using online and offline channels and media.

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Build research and analytical skills

Learn how to collect, analyse and interpret data and research, providing market intelligence to inform decision-making.

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Put your skills into practice

Improve your company’s marketing performance and management effectiveness.

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Read our blog and get an insight into life and studies at Westminster Business School.

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Fees and Funding

UK and EU tuition fee: £16,500 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £17,000 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

What our students say

Photo of Lena Retzler

Lena Retzler

Marketing Management MA

My time at the University of Westminster has been one of a kind and a memory to cherish for a lifetime. This course covers all fields of marketing and prepares you for diverse corporate placements by applying academic research to real-life situations. In particular, the international exposure and surroundings at the University has helped me to face the challenges of the corporate world.

Photo of Alp Efe

Alp Efe

Marketing Management MA

The course delivers all the essential skills and capabilities of a true professional, focusing on goal setting, analysing, tactic and strategy generation as well as creative execution. The guidance and mentorship of the tutors promote the ideal grounds for students to engage in ongoing learning and continuous development.

Photo of Diana Silvia

Diana Silvia

Marketing Management MSc

At the beginning of the course I was doubting my decision to do a Masters because I had no experience nor background in marketing. Nevertheless, the expertise and mentoring of my professors not only resulted in receiving a Distinction in my MA but it also gave me the background to start my dream career in digital marketing.

What our students say

Photo of Luisa Krain

Luisa Krain

Marketing Management MA

Studying the Marketing Management MA not only gave me great theoretical insights in this area but also allowed me to use this knowledge during practical projects. Working with many people from diverse backgrounds, using different approaches and adding different points of view is inspiring and can only be recommended to anyone wanting to work in an international marketing environment.

Photo of Sofia Fominova

Sofia Fominova

Marketing Management MA

The course was very interesting, challenging and exceptionally rewarding. It helped me develop many professional skills that I now use on a daily basis and allowed me to take my business to a whole new level! The course exceeded my expectations significantly and I can honestly say that it was one of the best years of my life.

Photo of Yaping Wang

Yaping Wang

Marketing Management MA

Throughout my time at Westminster Business School (WBS), I have enjoyed every lecture and seminar together with my lovely classmates. WBS provides interesting ways to motivate international students to participate in each module, and in the meantime offers tremendous opportunities to help me get to know up-to-date theories in marketing management. I strongly recommend WBS to anyone who has ambition to be a leader in business.

Facilities

Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

visit our student hub

Illustration for the Student Hub

Course Location

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.

Westminster Business School

Westminster Business School is one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene.

We are a Chartered Institute of Personnel Development (CIPD) Centre of Excellence, recognised by professional bodies including the Chartered Institute of Marketing (CIM), Chartered Management Institute (CMI) and APMG International. 

Contact us

We have an FAQs page if you are applying this year.

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