Business Management BA Honours

In this module, you will gain a fundamental grounding in a wide range of accounting and financial issues. You will also have the opportunity to develop decision-making skills that are essential for managers through the analysis and interpretation of financial information. You will appreciate this module because you will gain a desirable skill set recognised by employers including analytical skills using a variety of techniques that will keep you interested and engaged throughout the module.

This module introduces the important roles of information and analytics in the business decision making context. It takes you on a journey through responsible acquisition, analysis, presentation and preservation of information. Digital business software and its practical applications in finding, analysing and communicating data and information will be explored. Understanding of information flows within organisations and the management and operations functions and the systems needed to support decision making securely and ethically will be developed by a mix of hands on, classroom based learning and self-directed study.

The module is designed to facilitate understanding of the behaviour of others in organisations and to improve self-insight.  It draws on the theory and literature of Organisational Behaviour to stimulate awareness of the key challenges and factors that affect behaviour in organisations. The module promotes a challenging and critical perspective, drawing on organisational examples and personal experiences, to help you to develop essential skills for your future success.

The module offers you the opportunity to learn how global economies work and the general context in which the business organisations operate. You'll analyse the purpose, structures and ethical and environmental constraints faced by organisations across different industries. At the same time, you'll study the cultural differences within and between business organisations and as part of the learning process you'll develop research, team work and communication skills.

This module aims to provide you with an introduction to the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. It aims to provide you with an understanding of the marketing environment and the importance of gathering appropriate information to inform marketing decision-making. The module considers the marketing process, examining consumer behaviour and decision-making, and understanding the marketing mix and its application and adaptation within different marketing contexts to satisfy customer needs and business goals in a constantly evolving environment.  

In addition, this module emphasises the significance of sustainability and ethics in marketing. You'll explore how ethical considerations and sustainable practices can be integrated into marketing strategies, ensuring that marketing activities not only drive business success but also contribute positively to society and the environment. Through this comprehensive approach, you'll be equipped to make responsible marketing decisions that balance profitability with social responsibility and environmental stewardship.

The module has two key drivers: 1) Leadership of others and development of yourself in 21st century work and 2) Employability development through an applied Work Based Learning assessment. The evaluation of Work Based Learning from work or volunteering, for at least 35 hours, will allow you to apply general knowledge of leadership and management. This employability related module focuses on developing leadership and employability skills, business acumen and awareness, while offering support towards a placement next year and graduate applications at level 6.

This module explores how to effectively manage the range of operations functions drawing from the traditional and digital perspectives. It considers the business process; the supply chain; operational strategic alignment; systems integration; and the management of information, quality, demand, capacity and resources. It covers aspects of electronic and mobile services, commerce and business; sustainability; innovation and design in products and services; and developments in technology and systems.

Cities of the world with their growing economies and populations are the arena of turbulent and contradictory interplay between drivers influencing profitable business opportunities, social equity and environmental stability. This module uses cities as a ‘field of enquiry’ for exploring both global and local issues of urban development and sustainability in the context of varied socio-economic, political and natural environments. Module introduces both theory and practice of managing ‘profit-people-planet’ conundrum using case studies from different parts of the world.

The module introduces and develops your understanding of key concepts and features of corporate governance. You will develop an understanding of the theories of corporate governance and obtain comprehensive knowledge of the UK system of corporate governance and its development. You will also learn the guidelines and regulations which corporation must follow in relation to corporate governance.

This module is an action-based entrepreneurial practice designed to generate revenue for a chosen organisation. You will be expected to fulfil the learning outcomes through the entrepreneurial project and written assessment. You'll also organise a revenue generation project with a team of students, which has to be approved by the module leader. The written reflection is a key component of your learning, as it evaluates incidents from the team project through academic research, demonstrating what's next and how, thereby achieving a full reflective learning cycle. This module provides a way for you to pursue enterprise and entrepreneurial skills through the process of entrepreneurial learning.

Understanding ethics in marketing is essential for strategic decision-making and business success. At the level of the individual, there is a need to develop skills in seeking out and evaluating the options available. At the level of the company, there is a need to understand the competitive environment, to seize market opportunities where they exist, and to be productive. The module will address marketing thinking and techniques with specific reference to ethics in marketing. It will cover such areas as Cause-Related Marketing (CRM) and Corporate Social Responsibility (CSR).

This module develops an in-depth understanding of all aspects relating to the creation, maintenance and success of web-enabled businesses. It also helps students gain a practical insight into key strategic considerations when developing or working within a web-enabled business. In addition, the module provides insights into identifying, modelling, analysing and enhancing online customer journeys. Finally, students will gain the knowledge of the inner workings of an e-commerce organisation, including aligning web presence with business objectives and strategy.

Decision making is about making choices, often with incomplete or uncertain information and with competing goals. The ability to make effective decisions is a key management requirement which comprises a range of different skills. These skills are highly valued by employers because they are required across many business areas – from everyday tasks through to more complex projects or unforeseen situations. This module offers a practical introduction to decision-making concepts and techniques that are commonly used in organisations to make business decisions. It looks at the ‘psychology’ of choice – how intuition, analysis and judgement affect both individual and group decisions – and how to use a range of models and ‘hard’ and ‘soft’ decision-making skills to choose between different courses of action.

Project Management plays an ever more important role in the competitive world of modern businesses and organisations. Increasingly projects are being instigated across a wide range of initiatives to stay competitive and maintain standards. Innovation, development and design and marketing of new products and services all involve project management. Second year students interested in applying the theoretical, practical and technical skills of project management in a variety of business contexts are encouraged to apply and develop these important attributes.

This module analyses the historical development and contemporary role of sport media in the marketing of online and offline sport offerings. Contextually, it critically reviews the impact of the media upon the growth of sport and evaluates the part played by broadcast and online social media in the evolution of sports marketing. The module will build on contemporary marketing theory and apply it in a sports context, examining the subject within a broad framework of sport that covers both commercial and non-commercial sports from the live and non-live offerings that sport media stakeholders provide. As such, you'll look at the application of marketing concepts in sport, and in particular, targeted market segmentation and the roles of branding and sponsorship. The module also explores concepts of gamification, eSports, rule changes and identity/social issues, all influenced by the role sport media has played in the marketing of sport.

The module offers you the opportunity to carry out a piece of sustained independent study focussing on contemporary issues in business management. You are expected to identify, explore and critically evaluate a current business issue within one of the issues given and present this in the form of a dissertation. Small group and individual sessions during the module provide you with the opportunity to review your understanding of the research process by specialised supervisors. The module also enables your writing skills to be developed in a professional and academic manner. The module has benefits in terms of employability as it demonstrates the development of self-motivation and time-management skills and enables you to show-case your knowledge and capabilities to an employer.

This module integrates key strategic concepts, enabling participants to develop a range of strategic management skills. You will be able to practice your ability to design, develop, implement, and evaluate effective and sustainable business, corporate, and/or international-level strategies. Additionally, you will be introduced to the strategy process by analysing the internal environment of an organisation and the broader competitive environment of today’s turbulent economy. Moreover, together we will explore the importance of strategic leadership in organisations that aim to be successful in a complex and unpredictable environment in the long term.

This module is a core employability module for the BA Business Management course. It promotes equality, diversity, and inclusion (EDI) and encourages personal and professional transformation. Active learning strategies ensure all students are supported in preparing for graduate-level employment or further study. The module supports leadership aspirations and prepares students for the new world of work, grounded in the principles of responsible management.

The module will provide you with a wide-ranging knowledge of modern banking theories and and bank functions in practice. It focuses on issues related to banking structure, regulations, lending policies and procedures and risk management. These banking themes are addressed from a global perspective.

This module focuses on organisations operating in many countries (MNCs). It examines the challenges facing them in a globalised marketing environment and the tools they use to plan, implement, manage and control their marketing activities.

An excellent module for anyone considering a career in Digital Marketing, the wider marketing communications industry or setting up your own online business. It creates an opportunity for you to participate in appraising the online presence of brands and identifying the underlying campaign strategies. You will carry out your own research, learn to reflect and give feedback to your peers and write and present succinctly – a critical skill required in industry.

Are trade in services agreements more important than trade in goods agreements? Who wins and who loses from a trade war? Are countries that leave a trade bloc better off? This module aims to provide you with an in-depth understanding of current issues and theoretical debates in international trade, together with their policy implications. Specific attention will be paid to examining the process of globalisation in trade in goods and services, and considering the extent to which barriers have been eroded through regional and multilateral agreements. On completion of the module, you'll have developed an awareness of the process of international trade policy formulation.

The module is aimed at students interested in developing their project and programme management skills and knowledge. This module will provide an overview of the fundamentals of project management and will then explore challenges of strategic and international project/programme management.

The purpose of the module is to investigate the role of social media platforms in an organisational context and explore how their adoption fits into operations and supports business objectives. The module will enable you to tailor social media to given business needs and develop strategies for successfully using social platforms in proactive and reactive environments.

The module aims to develop your knowledge of wealth management and provides advice on individual financial planning. The module equips you with knowledge in personal financial planning, portfolio management, taxation, pensions, and insurance. This enhances your employability as you seek employment in financial institutions specialising in wealth management.