Social Media and Digital Communication MA

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Course Overview

Attendance

UK Fees £1,100 *
International Fees £1,900 *
Alumni Discount See details
Duration 2 years

* Price per 20-credit module

Course summary

The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture and society.

Social media has challenged how we understand communication, democracy, news, relationships, privacy, advertising and entertainment. Social media companies have captured the attention and imagination of hundreds of millions of people. They enable their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But social media companies have also captured those users’ personal information, and turned their daily lives into commercial data through business models built around surveillance. 

The course examines social media as industries and as central sites for understanding the cultural politics of everyday life. It explores the meanings of sharing and privacy, of remix cultures and new forms of journalism, of new forms of communication and new forms of citizenship. It connects social media to other digital phenomena such as the internet of things, Big Data, and media convergence. In its core modules, learners engage with questions of media technologies and texts, of platforms and users, and of how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication. 

Option modules will allow you to develop specialist expertise in areas such as data and society, global media, or activism and politics. You'll develop high-level skills in research, critical thinking, and communication. 

This Master's is organised in the environment of the Communication and Media Research Institute (CAMRI). CAMRI is a world- leading research centre that studies the role of media and communication in society. In the most recent UK national research audit, the 2021 Research Excellence Framework (REF), 83% of CAMRI’s research overall received the two highest ratings of ‘world-leading’ or ‘internationally excellent’. For research impact, 100% of CAMRI’s work received those ratings.

Westminster is a leading provider in this academic discipline and is ranked top 15 among UK institutions for Communication and Media Studies in the QS World University Rankings 2023.

Top reasons to study with us

  • Study within a leading research environment – You'll study within the environment of the Communication and Media Research Institute (CAMRI), a world-leading centre in the study of media and communication for over 30 years and renowned for its critical and international research
  • Choose your specialism – Option modules will allow you to develop specialist expertise in areas such as data and society, global media, or activism and politics. You’ll develop high-level skills in research, critical thinking, and communication

Course structure

The following modules are indicative of what you'll study on this course.

In semester one of your first year, you'll take two core modules. In semester two, you take two option modules.

In your second year, you'll take two more option modules. In semester one, you also begin work on your major social media research project. In semester two, you'll continue to work on your research projects, working with an individual supervisor towards completing the project in August.

You may substitute one option module from this list with another relevant 20-credit level 7 module, if you receive permission from both your own course leader and the leader of the module that you wish to study. 

Core modules (Semester One)

This module provides students with a theoretical understanding of the development, significance and contemporary uses of social media. It fosters both critical analysis and reflective practice in the networked digital media environment. Students will critically engage with key ideas of creativity, sharing and visibility in social media, and will participate in creative and reflective practice using leading social media tools and platforms. This will involve using social media tools to explore course concepts and theoretical materials by, for example, blogging about course readings, making an online video presentation to introduce a weekly seminar discussion, or making a photo essay in response to a key module theory. This module uses a flipped classroom approach through which informational content is made available to learners in advance of the on-campus class sessions, which are dedicated to discussion activities.

The module covers a range of theoretical approaches to studying media and communication in a loosely historical order. Students will acquire an understanding of the historical contexts in which these ways of thinking emerged, be introduced to the leading thinkers driving these approaches and to key concepts associated with them. The focus will be on critically assessing the strengths and weaknesses of each approach, and students will be encouraged to carefully consider the applicability of each to the current communications landscape. The module will finish with a look at the most recent debates in the field, addressing the question whether new media do indeed require new theory. Students will be assessed in two written essay assignments on their ability to engage with often complex ideas and to test the utility of these for understanding current phenomena. Students will acquire an understanding of what is a history of our field, though it needs to be remembered that this is one possible history of many, and that many non-Western approaches have not been included due to the time constraints of the module.

Core module (year-long)

This module enables learners to develop and carry out an independent research project. It provides them with a theoretical and practical understanding of key methodological approaches to social and digital media and communication research. Each learner will identify their own area of research interest, and will design, develop and investigate an original research question. Candidates will present their findings as a written dissertation of 12,000 words. Learners who have appropriate skills and experience can propose the option to present their research findings in alternative formats to the written dissertation. Learners will develop their project proposals in the first half of the academic year; from Semester 2, each learner will work with an individual supervisor to complete their project for submission in August.

Option modules (Semester One)

This module will provide an overview of contemporary developments in the global media and communication industries and their impact on cultures worldwide. It will explore the changing political economy of the media related to questions of collective culture and identity in the new global context. The module will focus on transformations in existing media, with a particular emphasis on broadcasting and the audio-visual media and look at innovations of new information and communications technologies, especially the Internet. The module will examine the complex relation between the global and the local, reflected in the growing ‘glocalization’ of Western media products as well as the increasing globalisation of non-Western media such as Japanese comics, Brazilian soap operas, Arabic news networks and the Indian film industry. In exploring such phenomena, one key aspect of the module will be to analyse how the commercial media ecology impacts on the public media and the public sphere. The module will also analyse the role of the Internet in the development of transnational social movements and civil society.

This module provides a broad introduction to the political economy approach to the media, communication, culture and digital media. The module provides an introduction to political economy in general and the political economy of communication in particular, which entails a focus on political economy theories, the history of the political economy of communication-approach, the political economy of media concentration, the political economy of advertising, the political economy of global media, the political economy of cultural labour, the political economy of the Internet and digital labour, and the political economy of the information society.

This module is intended to lay the theoretical foundations when it comes to investigating and understanding how digital data and society intersect. The main focus of this module is on digital data practices and how they shape and are shaped by socio-cultural, political and subjective factors. Students will be introduced to key concepts and theoretical frameworks from an interdisciplinary perspective and engage with those during seminars and independent study. The assessment consists of a creative data project as well as a written essay.

Option modules (Semester two)

This module introduces students to the main critical theories of digital media, and provides specific focus on the implications of race and culture on the development, infrastructures and ownership of digital media. This module has a particular interest in the power structures generated by geo-politics and fosters international knowledge of digital media. It uses readings and videos about the ways race, class and gender impact the production and circulation of digital culture and helps breaks down the popular mythologies about a placeless virtual reality and borderless digital culture. Whilst providing students with a theoretical and critical base, practical skills will also be developed through the making of a digital video artefact.

This module is designed to introduce learners to some important methods in social and media research. We shall look at how to undertake selective quantitative and qualitative research methods, understanding and exploring the different stages of the research process, from a definition of a research hypothesis, to data design, collection and analysis. We shall also look at the theoretical reasoning behind different methodological approaches to media and society, in particular the politics of social research.

Building on Data and Society: Concepts and Applications, this module places an emphasis on methods for researching datafication. This module is intended to provide an introduction at postgraduate level to the methodological tools for collecting, analysing and visualising digital data, both as an object of study and a means for analysis. The focus is on qualitative, quantitative as well as digital data methods. The module consists of a range of lectures and seminars.

This module critically investigates the relationship between media, activism and politics. It offers a critical assessment of the role of media in political mobilizations, social movements, elections, and political and social crises. The module looks at issues around the media and democracy, public opinion and the public sphere. It critically investigates the role of humour, art, satire, memes and creative practices in political communication. It also examines issues of censorship, surveillance, freedom of expression and radical transparency in a variety of countries and political processes. The module also critically discusses the power dynamics that shape the media representation of political issues, as well as the role of the media in the framing of humanitarian crises. 

A critical study of the news media in the context of current society. Looking into news creation and the history of journalism, the module aims to link the broader patterns of social change to a critical study of mass media and the techniques to steer them (spin doctors) and thereby explores contemporary journalism and its ethics from a historical and conceptual perspective.

The first part of the module reviews a range of interdisciplinary perspectives, focusing on and critiquing key debates on media audiences. Using a global perspective and different genre-based case studies, the second part of the module is devoted to discussions of digital media, post-modernity and identity.

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Programme specification

For more details on course structure, modules, teaching and assessment Download the programme specification (PDF).

To request an accessible version please email [email protected]

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Contact us for general course enquiries:

+44 (0)20 7911 5000 EXT 65511
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[email protected]

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Join us at an open evening online or on campus. Get a feel for student life at the University of Westminster and talk to course leaders and our support teams.

Careers

Graduates of the Social Media and Digital Communication MA are able to work in a wide range of sectors and professions. This Master's will be of particular interest to students who plan to work or are already working in the creative industries. It will also be of interest to students working in non-profit sectors, including NGOs and advocacy groups, as well as those working in a variety of sectors including research, consultancy, administration and management.

It also provides an excellent preparation for those planning to continue their studies to PhD level.

Stand out from the crowd

This degree will benefit those seeking a competitive edge in a careers market that values high-level skills in communication, research and critical thinking.

Choose your specialism

Option modules will allow you to develop specialist expertise in areas such as data and society, global media, or activism and politics. 

3,000

Employers around the world

The University’s Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

Westminster Employability Award

Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.

The award is flexible and can be completed in your own time, allowing you to choose from a set of extracurricular activities. 

Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

Read more about our Westminster Employability Award.

Westminster Employability Award

Course Leader

Why study this course?

Leading provider

We're ranked top 10 among UK institutions for Communication and Media Studies in the QS World University Rankings 2021, and also ranked 4th in the UK in the Complete University Guide 2022 for Research Quality in Communication and Media Studies.

Learn from leading researchers

Our academics are internationally renowned researchers, working at our world-leading Communication and Media Research Institute (CAMRI).

Easy access to central London

With central London only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major creative capital.

Entry Requirements

A minimum of a lower second class honours degree (2:2). The Personal Statement must reflect your understanding of the course and how you will contribute to the group. If the Personal Statement is not relevant, applicants will be required to complete a short assignment.

If your first language is not English, you should have an IELTS 6.5 with 6.0 in writing and speaking.

Applicants are required to submit one academic reference.

Recognition of prior learning and experience

If you have previously studied at university level, or have equivalent work experience, academic credit may be awarded towards your course at Westminster. For more information, visit our Recognition of Prior Learning page.

Application process

Visit our How to apply page for more information on:

  • the application process
  • what you need to apply
  • deadlines for applications

A minimum of a lower second class honours degree (2:2). The Personal Statement must reflect your understanding of the course and how you will contribute to the group. If the Personal Statement is not relevant, applicants will be required to complete a short assignment.

If your first language is not English, you should have an IELTS 6.5 with 6.0 in writing and speaking.

Applicants are required to submit one academic reference.

Recognition of prior learning and experience

If you have previously studied at university level, or have equivalent work experience, academic credit may be awarded towards your course at Westminster. For more information, visit our Recognition of Prior Learning page.

Application process

Visit our How to apply page for more information on:

  • the application process
  • what you need to apply
  • deadlines for applications

More information

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We offer a number of different volunteering opportunities for you to learn new skills, create connections, and make a difference in the community.

Develop your entrepreneurial skills

Our award-winning Westminster Enterprise Network offers industry networking events, workshops, one-to-one business advice and support for your start-up projects.

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Fees and Funding

UK tuition fee: £1,100 (Price per 20-credit module)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Paying your fees

If you don't wish to pay the whole amount of your fees at once, you may be able to pay by instalments. This opportunity is available if you have a personal tuition fee liability of £2,000 or more and if you are self-funded or funded by the Student Loans Company.

Find out more about paying your fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

There is a range of funding available that may help you fund your studies, including Student Finance England (SFE).

Find out more about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students.

Find out if you qualify for one of our scholarships.

International tuition fee: £1,900 (Price per 20-credit module)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Paying your fees

If you don't wish to pay the whole amount of your fees at once, you may be able to pay by instalments. This opportunity is available if you have a personal tuition fee liability of £2,000 or more and if you are self-funded or funded by the Student Loans Company.

Find out more about paying your fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

There are a number of funding schemes available to help you fund your studies with us.

Find out more about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students.

Find out if you qualify for one of our scholarships.

Teaching and Assessment

Below you will find how learning time and assessment types are distributed on this course. The graphs below give an indication of what you can expect through approximate percentages, taken either from the experience of previous cohorts, or based on the standard module diet where historic course data is unavailable.  Changes to the division of learning time and assessment may be made in response to feedback and in accordance with our terms and conditions.

How you’ll be taught

Teaching methods across all our postgraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into two broad categories:

  • Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
  • Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, dissertation/final project research, follow-up work, wider reading or practice, completion of assessment tasks, or revision
Year
1
18%82%
2
14%86%
Scheduled hoursIndependent study

How you’ll be assessed

Our postgraduate courses include a variety of assessments, which typically fall into two broad categories:

  • Practical: examples include presentations, podcasts, blogs
  • Coursework: examples include essays, in-class tests, portfolios, dissertation
Year
1
16%84%
2
13%87%
PracticalCoursework

Data from the academic year 2022/23

Research groups

Our research achieves real-world impact and we are proud to claim a rich and diverse profile of high-quality research and knowledge exchange in a wide range of disciplines.

Find out more about our research group related to this course:

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Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

Visit our student hub

Course location

Harrow is our creative and cultural hub, home to most of our arts, media and digital courses. It houses state-of-the-art facilities for every discipline, including project and gallery spaces, film studios, creative labs, collaborative learning spaces, and the Westminster Enterprise Network.

Harrow Campus is based in north-west London, just 20 minutes from the city centre by train.

For more details, visit our Harrow Campus page.

Contact us

Call our dedicated team on:

+44 (0)20 7911 5000 ext 65511

Opening hours (GMT): 10am–4pm Monday to Friday

[email protected]

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