Teaching and learning in 2020/21
In order to prioritise the safety of students and staff, we are planning to teach through a flexible combination of online and onsite learning. For more details on changes to this course, see our undergraduate course changes page or postgraduate course changes page.
Course Overview
Course summary
This fast-track route to the MA Marketing Management takes advantage of the Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma qualification (Level 7) you've already achieved, and offers you the opportunity to top up to Master's level in one year of part-time study.
You'll gain a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.
This course will also allow you to improve your career prospects in marketing and general business areas.
Course structure
The following modules are indicative of what you study on this course.
You'll need to study the following two additional modules to complete an MA:
Modules
Creativity and innovation are at the core of successful marketing activities and necessary for the competitive edge brands seek. This module focuses on how creativity and innovation enhance marketing practices. Exploring the marketing mix from a creativity and innovation perspective, the module looks at how creative and innovative approaches can be utilised by marketers in value creation, market and data analysis, identifying and tracking customers and decision making.
The dissertation enables students to demonstrate their mastery of a complex and specialised area of knowledge and skill drawn from the other taught modules and their own independent research, further developing their ability in framing and investigating critical inquiries in marketing. Students will self-select a problem-oriented research project that is underpinned by advanced theories and framework. The methodology must be appropriately designed and rigorously implemented. The dissertation demonstrates students’ competency in their area of specialism with the marketing field and the findings reflect the potential impact and managerial implications on marketing practices.
Professional Accreditation
The Marketing Management MA is accredited by the Chartered Institute of Marketing (CIM) with a Graduate Gateway programme status.
Programme Specification
For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.
Course Leader
Dr Donna Mai
Principal Lecturer
A Senior Fellow of the Higher Education Academy, Donna currently teaches marketing research, consumer insights, research methods and other marketing-related subjects.
She first came to the UK from Taiwan to study a Master’s in International Marketing and went on to study for a PhD and work as Postdoctoral Research Officer at Newcastle University. Before this, she worked for Avon in Taiwan for two years as a Sales Estimator, Product Line Controller and Brand Planner.
Her wide professional network includes a strong professional relationship with the CIM and membership of the Association for Consumer Research, Academy of Marketing and Academy of Marketing Science. She also sits on the Editorial Review Board for Marketing Education Review.
Donna is an external examiner for MA International Fashion Management, MA Fashion Marketing, MA Fashion Communications, MA Luxury Fashion Brand Management, and Online MBA in Fashion Management at Nottingham Trent University, and has been an external examiner for the marketing pathway for Liverpool Hope University from 2009 to 2013, and for marketing subjects and dissertations for Master's degrees at the University of Leeds Business School from 2005 to 2009. She has been an external examiner for several PhD theses since 2012, including doctorate students at Newcastle University.
Donna’s research interests lie in the factors influencing consumers’ decision-making, behaviours and consumption, and the impact of marketing communication on consumers and society as a whole. She received the Academy of Marketing Research Initiative Award in 2009 and has undertaken consultancy projects for the food industry and has supervised a large number of cross-industry live marketing and research projects. Her most recent published paper is on consumers’ willingness to pay for ethical attributes.
Marketing research is the area I feel most passionate about. I believe logical thinking and careful consideration helps solve a lot of problems in our daily life as well as in business.
Entry Requirements
A minimum of a lower second class honours degree (2:2). Applicants to this course should already have achieved the Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma.
If your first language is not English you should have an IELTS 6.0 with at least 5.5 in each element.
Applicants are required to submit one reference.
View more information about our entry requirements and the application process
A minimum of a lower second class honours degree (2:2). Applicants to this course should already have achieved the Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma.
If your first language is not English you should have an IELTS 6.0 with at least 5.5 in each element.
Applicants are required to submit one reference.
View more information about our entry requirements and the application process
Careers
Our Careers and Employability Service is here to support you to achieve your full potential.
With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we provide you with a variety of opportunities to work and develop new skills. As a University of Westminster student, you’ll have access to our services throughout your studies and after you graduate.
We can help you:
- find work placements, graduate jobs or voluntary experience related to your course
- discover international opportunities to enhance your employability
- write effective CVs and application forms
- develop your interview and enterprise skills
- plan your career with our career consultants
- gain insights into your chosen industry through mentoring
- meet employers and explore your career options at our employer fairs, careers presentations and networking events
Find out more about the Careers and Employability Service.
Find out more about other employability initiatives at the University of Westminster.
Fees and Funding
UK and EU tuition fee: £6,500 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
Alumni discount
This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.
Funding
As well as tuition fee loans, there is a range of funding available to help you fund your studies.
Find out about postgraduate student funding options.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
International tuition fee: £6,500 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
Alumni discount
This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.
Funding
Find out about funding for international students.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
Postgraduate information
Facilities
Learning platform
Meeting spaces
Library
Classrooms
Bloomberg Suite
Group study zone
Cafe
Course Location
Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.
Contact us
We have an FAQs page if you are applying this year.
Or you can contact the Course Enquiries Team:
Opening hours (GMT): 9am–4pm Monday to Friday
More information
Your Westminster
Book an open day. Order a prospectus. Sign up for newsletters.