Course Overview

UK/EU Fees £16,500 *
International Fees £19,000 *
Alumni Discount See details
Duration 1 year

* Price per academic year

Course summary

On our exciting Master’s programme, you’ll experience first-hand what it’s like to innovate, solving real-life problems and coming up with smart solutions. Inspired by serial entrepreneurs and our academic experts, you will cultivate your entrepreneurial mindset, improving your ability to identify viable business opportunities – whether you launch your own enterprise or support others to do so.

Individuals with an entrepreneurial spirit don’t always start up a new business, but they repeatedly come up with ideas that change the way we live and work, inspiring new products, services and activities that create jobs and spur economic growth. Their innovation, big picture outlook, willingness to take calculated risks and ability to build positive relationships make them an asset to any employer.

On this course, your journey begins in the pre-start-up phase, with the formation of ideas on a possible business venture, right through to potentially pitching your plan to prospective investors or raising money via crowdfunding campaigns. You will be mentored and coached throughout, developing the personal and professional skills needed to envision new products or services capable of attracting investment, then guide them to completion.

Practical in approach, you’ll learn through experience both as an individual and part of a team, participating in educational games, workshops, international and local business challenges and project-based assessments. These not only develop your awareness to detect business opportunities, but also test your capacity to generate ideas and your resolve to progress projects – often in difficult and changing circumstances. As an example of the exciting activities students are exposed to: in 2018, we took students to Greece, visiting a wide range of different organisations, including a maritime institute, a local council working on a food bank project, a DIY family-owned chain store and a wine cooperative. In 2019, the international business challenge took place in Tallinn, Estonia, working with exciting firms such as an international accounting firm, an optician chain, packaging and logistic companies as well as a major Estonian waste management and recycling business. Students were given a series of related tasks, such as coming up with a new business or product idea, revising a current business model and devising supply chain savings.

On our programme, you have plenty of opportunities to connect with London’s vibrant business start-up communities through our networks of entrepreneurs, accelerators, incubators and investors. On another project to put students design thinking to the test, for example, they visited the nearby Church Street Regeneration Base and worked with a small business client to come up ideas for development opportunities – anything from a digital estate agent to a pizza place. 

On graduation, you’ll be ready (if you choose) to launch your start-up, which has led to past students launching successful ventures as diverse as a recipe and food blogger website, mealz.com, and the InterNeurs tv series on Amazon Prime.

Top reasons to study with us

  • The University of Westminster has been the springboard for some highly successful entrepreneurs over the years – Jeffrey Hyman, Vivienne Westwood and Christopher Bailey, to name just a few
  • Become business-ready through intensive practical experiences and input from seasoned entrepreneurs, which previously included a former MBA student who founded MyCognition, a digital training platform which enhances mental health and cognitive fitness
  • Strong student community and chance to join the award-winning Westminster Entrepreneurship Society, one of the University’s most proactive societies
  • Access to the University’s Fabrication Laboratory – or FabLab – where you can test different materials, build models and even prototypes of your product ideas
  • We organise Pitch Days and Pop-Up Festivals to enable you to validate your ideas with real clients and investors
  • Working field trips have previously included a trip to Greece to study the wine industry in Europe and London Venture Crawl of our local entrepreneurs and incubators
  • Access to our extensive network of entrepreneurs: current and past students, successful alumni, The Entrepreneurial Society (TES), Westminster Business Consulting Ltd (WBC), The Big Innovation Centre (BIC), Building Global Innovators (BGI) and more

Course structure

The course is designed to test and challenge you from the outset, giving you a broad understanding of entrepreneurship and innovation theory and business management, while developing your capacity and capability to put these into practice. We’ll deliberately keep you out of your comfort zone – which is the only way you’ll succeed as an entrepreneur! In addition to critical business skills, we’ll help you develop analytical, creative thinking, communication and networking skills. Since none of our modules require previous knowledge, this course is accessible to anyone with a desire to enhance their enterprise awareness and entrepreneurial capabilities. All modules studied are core.

Semester 1

Our focus from the start is on developing an effective entrepreneurial mindset, which includes the resilience to cope with rejection and see failure as an opportunity to improve. We’ll prepare you to scan markets for opportunities, gather relevant evidence and conduct qualitative/quantitative research and data analysis so you can make informed decisions about the value and legitimacy of different ideas. Practical support includes providing you with an overview of alternative funding sources and the tools to evaluate their suitability, whether you’re acting on your own, as part of a family business or on behalf of an employer.

Semester 2

The focus of the second semester is to build on earlier teaching and extend the knowledge you have gained into the applications of innovation in a digital economic context. To develop your knowledge and understanding of the digital economy, we may, for example, ask you to suggest ways to incorporate artificial intelligence (AI) or virtual reality (VR) within a business. While developing a better understanding of innovation and technology, you will also learn the practicalities of developing a business plan and running a company in enterprise development, where you will be exposed to an understanding of financial management principles in a context of business development. You will also start working on your two-semesters-long entrepreneurial project, where you can explore any aspect of your business idea and, should you wish to do so, work on the launch of your start-up.

Modules

The following modules are indicative of what you will study on this course.

Core modules

You will learn how to identify data needs and how to collect and examine raw data to support organisational decision-making in order to implement the evidence-based decision-making process.

You will explore creativity and creative thinking through applied and online exercises, both individually and in teams. The module will show you the importance of team engagement and individuals’ contribution to successful team creativity and innovation within an organisation.

You will grow familiar with the concept of entrepreneurial management audit and the importance of the lean business start-up model. You will learn about the role of business model and learning organisation in maintaining “entrepreneurial environment” in a business setting.

You will understand the nature of start-ups and small and medium sized enterprises (SMEs) and the contribution that both entrepreneurial marketing and value chain concepts can make to organisational performance.

You will explore the transformative power of entrepreneurial creative abilities and the concept of opportunity identification and exploitation.

You will have the opportunity to experience the real-life process of launching an entrepreneurial activity through independent and guided study.

The module aims to develop your understanding of how new opportunities are offered for business innovation in emerging and existing sectors and the strategic challenges in exploiting these emerging opportunities. 

You will learn the systematic approach to innovation and problem-solving and to the concepts of design thinking.

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

Careers

Although all our activities are highly experiential, we also provide a sound grounding in current entrepreneurship and innovation theory. Having an entrepreneurial mindset, the ability to think outside the box and skills to innovate will increase your attractiveness to a wide range of employers looking for opportunities to retain or develop competitive advantage. You may choose to pursue a career in mid or senior level management in-house or as a business consultant identifying and fixing problems. Alternatively, idea generation could lead to a role in new product development or research and development, while knowledge of how to successfully attract investments could be transferred to a career as a fundraiser.

Past students have gone on to create successful ventures ranging from a gym for women and a barber franchise, to a VR company, molecular cocktail company, an upmarket bar saloon and organic farm.

The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

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Build connections

Build connections with peers and future business leaders.

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Learn the art of self-improvement

Learn the art of self-improvement and how to treat inevitable failure as an opportunity for reflection and betterment.

World

Develop your CQ

Develop your cultural intelligence – or ‘CQ’ – studying alongside students and staff representing more than 100 nationalities.

Industry links

Our extensive industry links enable you to engage with start-up communities; we have access to a network of over 60 accelerators across London and Europe, as well as an investors’ network, whose members constantly engage with our business showcasing activities, such as pop-up fairs, future start-ups hackathons, charitable sales events, crowdfunding campaigns and social enterprising. You’ll interact with current and past students, successful alumni, The Entrepreneurial Society (TES), Westminster Business Consulting Ltd (WBC), The Big Innovation Centre (BIC) and Building Global Innovators (BGI), just to mention a few.

You’ll be taught by a team of experts who have collectively worked with regional development agencies, the European Commission and businesses across a diverse range of sectors, providing consultancy in strategy development, innovation and entrepreneurship for government and high-profile clients, including Shell International Oil Inc, UBS Swiss Bank, Médecins sans Frontieres and British Telecom. They have published several successful books including: Entrepreneurial Marketing for SMEs, Making a Fortune – Learning from the Asian Phenomenon and The Millennial Millionaire, how young entrepreneurs turn their dreams into business.

Job roles

Graduates of this course may go on to such roles such as:

  • Business consultant
  • Business design lead
  • Business development manager
  • Business founder
  • Fundraiser
  • Management consultant
  • Product manager
  • Research and development manager
  • Start-up entrepreneur
  • Venture capital analyst

Graduate employers

Graduates from this course have found employment at organisations including:

  • BCW Latin America
  • Medical Management Systems Ltd
  • Reward
  • Spire Research and Consulting
  • Subhadraa Exports
  • Temperly
  • Union Bank UK plc

Westminster Employability Award

Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.

The award is flexible and can be completed in your own time, comprising a set of core and optional extracurricular activities. 

Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

Westminster Employability Award

Course Leaders

Luca Cacciolatti photo's profile photo

I am a creative and enthusiastic lecturer. My knowledge of different languages and cultures makes me a good communicator.

Dr Luca Cacciolatti

Reader

Luca joined Westminster Business School in 2015, having previously successfully launched and run some startups. He studied for his PhD in Entrepreneurial Marketing at the University of Kent. Later on, he contributed to research and to teaching on the IB programme at Coventry University. Since 2018 he has been working as a business expert for the European Commission, evaluating Horizon2020 research projects.

Funded by the Scottish Government, his doctoral studies enabled him to work directly with Scottish food and drink SMEs, development agencies and food networks to improve their marketing strategy through a better understanding of consumer behaviour and Tesco club card big-data-based market analysis.

Luca co-authored Entrepreneurial Marketing for SMEs, a publication on the advancements of marketing for small and medium-sized enterprises (SMEs) and sits on the editorial advisory board of the journal Technological Forecasting and Social Change, Journal of Business Research and International Journal of Innovation Studies. 

A member of the Marketing Science Institute in the US, he is a member of the Chartered Institute of Marketing, a fellow of the Royal Statistical Society and a senior fellow of the Higher Education Academy here in the UK. He is also a visiting professor at the School of Public Affairs at University of Science and Technology of China (where he conducted research and trained international doctoral students, Chinese cadres of the State Public Administration, and the scientists of the Chinese Academy of Science) and a member of the Centre for Research on Technological Innovation (a Chinese Think Tank) at the School of Economics and Management of Tsinghua University, Beijing.

See full profile

Supin Hussain

Senior Lecturer

Having previously lectured at Queen Mary University and Birkbeck College, Supin has 15 years’ experience in Higher Education (HE) within the fields of marketing, strategy and entrepreneurship. She now teaches undergraduate and postgraduate students as a Senior Lecturer at Westminster Business School, focusing on modules in marketing, creativity and innovation, strategy, digital technology and entrepreneurship.

A decade spent in professional practice prior to Supin’s academic career involved various marketing roles within the small electrical, healthcare, recruitment and motor car industries. She is also a trained Team Coach, using approaches that stem from Finland’s Team Academy.

Leveraging her experiences in industry and coaching, Supin’s research interests lie in team learning, predominantly within HE and with a focus on entrepreneurial learning. Specifically, she is interested in developing methods of practice-based learning – actual ‘doing’ – in today’s style of team learning and ways of learning. Her role also involves delivering and developing team learning and developing theoretical underpinnings within an ever-changing ecosystem.

See full profile
Hussain, Supin's profile photo

I have always had a keen interest in small business management given experience from a family business. Having consulted for a number of small start-ups/scaling-up businesses, I have gradually moved from my main focus of marketing towards entrepreneurship and team learning – with the knowledge of marketing I feel it was a natural progression. I have been enjoying and supporting all our student entrepreneurs ever since.

Teaching and assessment

Your learning experience is designed to develop the capabilities needed by the graduate labour market, integrating practice-based learning and projects alongside academic learning and business theory.

To assist the learning experience, we provide reading lists, lecture and seminar materials in advance via Blackboard, our virtual learning environment. Lectures are recorded using specialist software and similar tools to make sure you can really listen to what is said in class and don’t miss a thing.

How you’ll be taught

Through a variety of teaching methods – all innovative and coaching-based. Our distinctive teaching methods is based on team teaching and learning.

Group work is a core component of the programme, which allows you to deepen relationships with classmates, get a more thorough understanding of subjects by interacting with people from diverse professional and cultural backgrounds, and gain real-life skills you can put into practice in the workplace. For example, in January 2020, as part of the Entrepreneurial Mindset module, to learn about social entrepreneurship students were tasked to raise funds for a charity of their choice. Working as a team, they had to liaise with a charity and host an event to raise money, which ranged from a Bollywood Dance class to stress relieving yoga and an art workshop. They raised £7,100 for Save the Children, Water Aid, The Childhood Trust and Cancer Research UK.

You’ll gain experience out in the field, visiting real-life businesses at home and abroad, to gain a better insight into how you can develop workable solutions to improve performance or extend products and services. In March 2020, our students travelled to Estonia on an international business challenge, where they pitched ideas to real clients and companies, ranging from a packaging company to a recycling facility.

We organise pitch days with investors and try to invite current practitioners to share current challenges and experiences: past talks within the School have covered current topics around VR and AI start-ups and sustainable investment banking funds.

How you’ll be assessed

On the programme we do not have exams, but we use a wide range of engaging assessment methods, including simulations, business challenges, investigating briefs, portfolios of evidence, group pitches and video presentations. The course involves a variety of assessment methods which call upon the student to propose solutions to real case studies both in groups, alone and under short time limits in the case of the ‘hackathons’.

Presentations and essays are also included in the course content, but it is the focus on practical resolution to real problems and the encouragement of analytical skills and creativity that make this an attractive course. For example, we encourage a reflective learning journey report following the consultancy or work project undertaken in the placement organisation.

Why study this course?

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Pitch your ideas

Pitch your ideas to real investors and clients at our Pitch Days and Pop-up Festivals.

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Global network of entrepreneurs

On successful completion of this course, you’ll gain access to our exclusive global network of entrepreneurs. 

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Strengthen business insight

Strengthen business insight through interaction with businesses and discussions about current market challenges. 

Online open evenings

Find out more about the University by visiting us at one of our open evenings.

 

Visit our open days page

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Entry Requirements

A minimum of a lower second class honours degree (2:2). Exceptionally, practitioners with significant work experience (3 years) in any sector or industry will be considered for admissions. Entrepreneurial experience may include all sort of activities that indicate opportunity seeking activity, which may include (and not limited to) opportunities identification (e.g., generating an idea for a potential business, or interest for a future as a business owner), organisation and coordination of resources (e.g., running a project that involves teams and resources coordination like a Church/Association project or a fundraising activity or a campaign to raise awareness about some issues within a community), and not necessarily running a business. 

If your first language is not English you should have an IELTS 6.0 with at least 5.5 in each element. 

Applicants are required to submit one reference.

View more information about our entry requirements and the application process.

A minimum of a lower second class honours degree (2:2). Exceptionally, practitioners with significant work experience (3 years) in any sector or industry will be considered for admissions. Entrepreneurial experience may include all sort of activities that indicate opportunity seeking activity, which may include (and not limited to) opportunities identification (e.g., generating an idea for a potential business, or interest for a future as a business owner), organisation and coordination of resources (e.g., running a project that involves teams and resources coordination like a Church/Association project or a fundraising activity or a campaign to raise awareness about some issues within a community), and not necessarily running a business. 

If your first language is not English you should have an IELTS 6.0 with at least 5.5 in each element.

Applicants are required to submit one reference.

More information

Student work

In March 2020, in partnership with the European Innovation Academy (EIA), our students travelled to Estonia to take part in an international business challenge. They had to pitch ideas to real companies and visited a variety of different businesses, including a family-owned optician and a packaging company. One challenge, for a global financial accounting firm, asked the students to consider how the company could retain and incentivise its highly sought-after software developers, who are not motivated by money alone. A recycling facility, which collects garbage from companies, also wanted ways to combat problems associated with the fluctuating price of its commodities, such as scrap metal, where the price had dropped lower than they had bought it for. 

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Learn new skills

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Become a responsible business leader

Understand the importance of ethics, shared value, sustainability and collaboration as a responsible business leader.

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Professional software

Enhance your digital literacy, learning how to collect and use data from Bloomberg, DataStream and Fame.

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Improve your problem-solving

Improve your problem-solving and business diagnostic skills to better understand and tackle business issues.

Fees and Funding

UK and EU tuition fee: £16,500 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

International tuition fee: £19,000 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Westminster Business School blog

Read our blog and get an insight into life and studies at Westminster Business School.

Visit the WBS blog

Facilities

Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

visit our student hub

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Course Location

Our Marylebone Campus has benefitted from a multi-million pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.

Westminster Business School

Westminster Business School is one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene.

We are a Chartered Institute of Personnel Development (CIPD) Centre of Excellence, recognised by professional bodies including the Chartered Institute of Marketing (CIM), Chartered Management Institute (CMI) and APMG International. 

Contact us

We have an FAQs page if you are applying this year.

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[email protected]

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