Teaching and learning in 2020/21

In order to prioritise the safety of students and staff, we are planning to teach through a flexible combination of online and onsite learning. For more details on changes to this course, see our undergraduate course changes page or postgraduate course changes page.

Course Overview

UK/EU Fees £10,500 *
International Fees £13,000 *
Alumni Discount See details
Duration 1 year

* Price per academic year

Course summary

Worldwide spending on the technologies and services that enable digital transformation is forecast to reach £1.8 trillion in 2023 – companies everywhere have realised they need technology to stay relevant, improve productivity and increase profitability. Innovative and practical, our degree has been designed with input from industry to respond to growing employer demands for advanced digital skills.

Modern organisations increasingly rely on digital technologies, such as the Internet of Things, Big Data, blockchain, cryptocurrencies and data analytics, to improve their business processes and provide increased value to customers. However, integrating these new technologies into existing operations can prove complex and costly – it requires a unique skillset that combines business acumen and digital competence.

Open to graduates from any subject area, this course is ideal for aspiring digital business professionals who want to enhance their skills and career prospects by becoming business oriented, but with sufficient understanding of the latest technology to envisage, plan and manage digital initiatives successfully. It will prepare you to manage digital business challenges and lead at the forefront of digital transformation.  

The course draws on the University’s established expertise in the area of digital business, which includes our dedicated Centre for Digital Business Research, which conducts cutting-edge research into the theory, methods and technologies underpinning the digital transformation of modern 21st century enterprises. 

Our focus is very much on experiential learning. You’ll be taught by staff with direct experience of developing a variety of digital solutions for business and commerce. Industry experts will present real-world case studies and scenarios, focusing on various aspects of digital business, such as emergent technologies, encryption theory and digital transformation. You’ll also work in groups on live projects aimed at designing digital solutions, for example, developing enterprise architectures, business process maps or prototype software applications in collaboration with industrial partners.

Top reasons to study with us

  • Exciting teaching and learning approaches with real-life case studies, live projects, workshops and analytical tools
  • Become business-ready through practical experience, including developing solutions based on real-life scenarios and/or working with industrial partners, for example, students have previously worked with Chubb, one of the world’s largest publicly traded property and casualty insurance companies
  • Hear direct from guest speakers from industry, with past talks covering current topics in disruptive innovation, encryption and digital transformation
  • Potential to pursue further qualifications and professional certification through professional bodies such as the Digital Marketing Institute (DMI), British Computer Society (BCS), SAS Global Certification Programme and Mendix University

Course structure

On this course, you'll develop the skills, knowledge, tools and techniques required for digital transformation. A broad curriculum covers everything from digital innovation and disruption to digital trust and digital marketing. All modules in the course are core modules and each contributes to the development of the core knowledge, subject-specific capabilities and transferable skills of digital business.

The modules below are indicative of what you will study on this course.

Semester 1

The first semester is designed to develop core digital capabilities, such as the theoretical foundations of digital business and transformation, analytical capabilities and business intelligence, and the aspects of digital trust, and deepen your understanding of the theory and practices required for the application of technology to business. We will begin to build your expertise on the planning, development and implementation of digital solutions for business.

Semester 2

During the second semester we will continue to bridge any gaps between technical proficiency and digital business skills. We'll develop knowledge targeting the integration of digital techniques within the practice of marketing, skills to address organisational innovation challenges and the development of digital transformation strategies, initiatives and operational models.

The final project takes the form of a professional consultancy project in digital transformation. You may choose to carry out research or work with your own industrial partner to address a substantial digital transformation scenario, which will put your learning into practice and help you appreciate aspects of organisational dynamics. 

Core modules

The big data analytics and business intelligence module provides an opportunity to understand the foundations of big data, the data analytics lifecycle and business intelligence. You will be introduced to several business intelligence platforms and data analytics technologies. You will also develop the statistical skills and knowledge that can be applied to practical big data analytics cases in an organisational context.

The module builds digital business consultancy skills through exploration of authentic industry scenarios. You will learn how to develop digital solutions to given business challenges by means of extending an organisation’s digital capabilities to address issues, improve operational efficiency and drive innovation, while developing a robust strategy to guide and inform digital transformation changes.

The expansion and ready availability of computing devices has changed the way consumers interact with each other and the commercial world. This module explores the integration of digital techniques within the practice of marketing. There are four core themes – the gathering of information about customers and competitors and interpreting their behaviour; the development of strategies for acquisition, conversion and retention; the use of digital tools within the communication process and evaluation through digital analytics.

The module explores digital trust through three aspects closely related to digital business: cybersecurity, risk management and blockchain technologies and applications. In particular, it studies the principles and approaches of information security, examines the frameworks and techniques employed to effectively manage risk, and investigates the fundamentals, applications and impact of blockchain and cryptocurrencies.

This module provides students with an understanding of organisational innovation challenges and practices, underpinned by an appreciation of technological and managerial approaches to digital innovation and the management of marketplace disruption. Through analysis of real-world innovation case studies, students will explore historical and present-day examples of how digital technologies have impacted on the innovative development of new digital products and services, focusing on key challenges and risks related to digital innovation initiatives in organisations.

This module will enable students to contribute to the development of digital transformation strategies, initiatives, operational models, and to support their implementation. It reflects the disruption of technological evolution and the emergence of disruptive business models from unexpected competitors, which highlights the need for organisations to prepare for the shift into Industry 4.0.

The final project is a professional consultancy project in digital transformation, which brings together expert knowledge and professional expertise from industry and academia, to deliver responsive, practice-based learning and the honing of negotiation and leadership skills. You will typically undertake consultancy-based work, with a live client where possible, to address a substantial digital transformation scenario, reflecting the practice-based nature of the degree.

You will explore the conceptual and technological aspects of digital business systems and the concerns arising from their continuous transformation. The main themes of the module are: theoretical foundations of digital business and transformation, building the digital enterprise and State-of-the-Art technologies for digital business.

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

Careers

This course will prepare you for a wide range of employment roles in digital business, such as digital marketing, digital transformation, enterprise systems, application development, business analytics, general management, leadership, consulting and contracting across all sectors and industries. You will have the skills and knowledge to become digital business analysts, consultants and innovators or to create your own new digital businesses. 

Connected figures
Grow your network

Build connections with peers and future business leaders.

Social media connections
Kickstart your career

Learn how to use social media in your job hunt or LinkedIn to kickstart your career.

World
Develop your CQ

Develop your cultural intelligence – or ‘CQ’ – studying alongside students and staff representing more than 100 nationalities.

Industry links 

Westminster Business School is one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene. We are a Chartered Institute of Personnel Development (CIPD) Centre of Excellence, recognised by professional bodies including the Chartered Institute of Marketing (CIM), Chartered Management Institute (CMI) and APMG International. 
 

Job roles

Graduates of this course may go on to such roles such as:

  • Client relationships/key accounts manager
  • Consultant
  • Digital business practitioner
  • Digital platform specialist
  • Digital transformation specialist
  • Enterprise system specialist
  • Entrepreneur
  • Product manager

Graduate employers

Graduates from this course have found employment at organisations including:

  • Chubb
  • Freelance digital business consultants
  • KPMG 
  • Nimbus Ninety

Westminster Employability Award

Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.

The award is flexible and can be completed in your own time, comprising a set of core and optional extracurricular activities. 

Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

Westminster Employability Award

Teaching and assessment

Your learning experience is designed to develop the capabilities needed by the graduate labour market, integrating practice-based learning and projects alongside academic learning and marketing theory.

To assist the learning experience, we provide reading lists, lecture and seminar materials in advance via Blackboard, our virtual learning environment. Where possible, lectures are recorded using specialist software and similar tools to make sure you can really listen to what is said in class and don’t miss a thing.

How you’ll be taught

Through a variety of teaching methods – from traditional lectures and seminars to live case study analysis and business projects – we aim to bring study to life by incorporating real-world experience.

There is a requirement for ‘self-guided’ learning and you will be expected to develop your own opinions and approaches to problems. Group work is a core component of the programme, which allows you to deepen relationships with classmates, get a more thorough understanding of subjects by interacting with people from diverse professional and cultural backgrounds, and mimic the office environment in which projects are often conducted in small teams across different departments. 

For the Big Data Analytics module, for instance, you are introduced to and learn to use SAS (University Edition) as a platform for statistical analysis and data analytics and, through special workshops, will improve your practical skills. For the Cybersecurity module, you work on encryption principles with the help of practical sessions that cover basic and advanced encryption methods and practices, while in Contemporary Issues, you learn agile development and work in teams competing for the best solution and honing your consultancy skills.

We also hope to invite current practitioners to share current challenges and experiences – past talks have covered current topics in disruptive innovation, prototyping and business solutions, cybersecurity, encryption and digital transformation.   

How you’ll be assessed

We use a wide range of engaging assessment methods, including simulations, business challenges, investigating briefs, group pitches and video presentations. The course involves a variety of assessment methods that call on the student to propose solutions to real case studies both in groups, alone and under short time limits.

Presentations and essays are also included in the course content, but it is the focus on practical resolution to real problems and the encouragement of analytical skills and creativity that make this an attractive course. For example, we encourage a reflective learning journey report following the consultancy or work project undertaken in the placement organisation.  

Why study this course?

link icon
Combine theory and practice

Link theory to global practice through real-life case studies, problem-solving and live business projects.

Figure with stars
Get industry insight

Strengthen digital business insight through interaction with industrial partners and discussions about digital transformation challenges.

Star icon in turquoise
Taught by experts

You’ll be taught by staff with direct experience of developing a variety of digital solutions for business and commerce.

Online open evenings

Find out more about the University by visiting us at one of our open evenings.

 

Visit our open days page

Student taking notes during an online event feature

Entry Requirements

A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Alternative professional qualifications with at least three years' relevant professional experience will also be considered. 

If your first language is not English you should have an IELTS 6.0 with at least 5.5 in each element.

Applicants are required to submit one reference.

View more information about our entry requirements and the application process.

 

A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Alternative professional qualifications with at least three years' relevant professional experience will also be considered. 

If your first language is not English you should have an IELTS 6.0 with at least 5.5 in each element.

Applicants are required to submit one reference.

More information

Student work

Throughout the course students produce and are assessed on a systematic collection of work evidence.

This includes business modelling, research reports, portfolios and consultancy work, including a mixture of case discussions, record of achievement reflecting the competences assessed, special studies and reflective reports.

Postgraduate students

Learn new skills

two people shaking hands
Responsible business leader

Understand the importance of ethics, shared value, sustainability and collaboration as a responsible business leader.

Line graph
Learn to use big data

Enhance your digital skill set, learning the foundations of big data and acquiring the statistical skills to apply big data analytics in an organisational context.

Figure with connections
Improve your problem-solving skills

Improve your problem-solving and business diagnostic skills to better understand and tackle digital business issues.

Fees and Funding

UK and EU tuition fee: £10,500 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £13,000 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Westminster Business School blog

Read our blog and get an insight into life and studies at Westminster Business School.

Visit the WBS blog

Facilities

Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

visit our student hub

Illustration for the Student Hub

Course Location

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.

Westminster Business School

Westminster Business School is one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene.

We are a Chartered Institute of Personnel Development (CIPD) Centre of Excellence, recognised by professional bodies including the Chartered Institute of Marketing (CIM), Chartered Management Institute (CMI) and APMG International. 

Contact us

We have an FAQs page if you are applying this year.

Or you can contact the Course Enquiries Team:

[email protected]

Start live chat

Opening hours (GMT): 9am–4pm Monday to Friday

More information

Your Westminster

Book an open day. Order a prospectus. Sign up for newsletters.