Course Overview

UK Fees £9,250 *
International Fees £14,400 *
Duration 3 or 4 years

* Price per academic year

Course summary

The University of Westminster is a pioneer in media education, introducing the first Media Studies degree to the UK. Our expert knowledge and ties to industry  have inspired the new Digital Media BA, designed to prepare you for the media roles of the future.

Our Digital Media course will show you how to create and share your message professionally across any digital platform so you can truly connect with your audience. The course is flexible, giving you the time and space to explore different aspects of digital media. All students gain skills  in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society. Students then build on these practical skills and conceptual insights by choosing a specialism which reflects their interests and aspirations.

At the end of the first year, you will be able to choose from pathways in Media Production, Communication, Public Relations and Advertising, and Journalism.  You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year.  Alternatively, you might decide to expand your educational experience by studying aboard between Years 2 and 3. You will also have access to our award-winning Careers and Employability Service with its network of over 3,000 employers. 

This up-to-date blend of skills and knowledge will equip you to work successfully in a wide range of sectors and professions in digital media and beyond. Whether you want to work for a leading multinational, a start-up, a media outlet, the public sector or to launch your own company, this course will give you the broad expertise alongside the specialist knowledge you need, both when you enter the job market and into the future.

Top reasons to study with us

  • Employability and enterprise skills embedded in the modules, through the use of practical tasks and problem-solving exercises that mirror the workplace and, where possible, incorporate live briefs
  • Work-based learning provided through the core module Working in Digital media in Year 2
  • Digital Media Placement Year or International Experience Year available between Years 2 and 3
  • Develop sought-after skills. Many of our students have their sights set on the creative industries when they graduate, but the high-level skills you’ll develop are in demand across a range of other sectors and professions
  • Produce your own content in a professional setting. Our award-winning student-led Smoke Media offers plenty of opportunities to get involved. In the past, students on our media and communication courses have hosted their own shows on Smoke Radio and have been editors-in-chief of Smoke Magazine

Course structure

At the end of the first year, you’ll choose a specialism to study in your second and third year, among the following pathways:

  • Digital Media Production: for students who want a practical course focusing on media production, web design, commercial radio and audio storytelling. 
  • Digital Media and Communication: for students who are interested in internet cultures, data and society and media and communication research. The ideal preparation for further postgraduate study. 
  • Digital Media PR and Advertising: for students who want to explore the commercial aspect of marketing communications and consumer culture. 
  • Digital Media and Journalism: for students who want to work in journalism, focusing on stories, multiplatform news, media law and how to launch a publication

Your final degree award will reflect this specialism, eg BA (Hons) Digital Media and Journalism.

Full-time undergraduate students study 120 credits per year. The following subjects are indicative of what you will study on this course.

The following core modules will be taken by all students on the Digital Media BA:

  • Creating Digital Content 
  • Storytelling across Platforms 
  • Media and Communication Research 
  • Digital Media and Society 
  • Creative Industries and Professional Life 

Credit Level 4

In Year 2, you’ll take two shared core modules, two pathway modules and two option modules.

Digital Media Production

  • Working in Digital Media (shared core module)
  • Theories of Media and Communication (shared core module)
  • Commercial Radio (pathway module)
  • Web Design (pathway module)

You'll also choose two modules from the option module list below.

Digital Media and Communication

  • Working in Digital Media (shared core module)
  • Theories of Media and Communication (shared core module)
  • Internet Cultures (pathway module)
  • Media and Communication Research (pathway module)

You'll also choose two modules from the option module list below.

Digital Media, PR and Advertising 

  • Working in Digital Media (shared core module)
  • Theories of Media and Communication (shared core module)
  • Strategy and Marketing Communications (pathway module)
  • Consumer Culture and Society (pathway module)

You'll also choose two modules from the option module list below.

Digital Media and Journalism

  • Working in Digital Media (shared core module)
  • Theories of Media and Communication (shared core module)
  • Content and Communications: Launching a Digital Publication (pathway module)
  • Stories, Updates, Feeds – Multiplatform News (pathway module)

You'll also choose two modules from the option module list below.

Option modules

  • 3D Interactive Media Development
  • Celebrity Culture and the Media
  • Design Thinking 
  • Digital Aesthetics
  • Human Computer Interaction and User Experience
  • Media and Climate Crisis
  • Mobile First
  • Politics, Journalism and the Media
  • Produce Your Own Podcast
  • Representations of Information
  • Specialist News and Features

Credit Level 5

Digital Media Placement Year: if you choose to take the opportunity of one-year work placement after Year 2, you’ll complete the Digital Media Extended Work Placement module.

International Experience Year: if you choose to take the opportunity to spend one academic year after Year 2 studying overseas at one of our Exchange Partner Institutions, you’ll complete the Digital Media Study Abroad module. 

In Year 3, you’ll take two shared core modules, one pathway module and two option modules.

Digital Media Production 

  • Dissertation or Individual Practice Project (shared core module)
  • Digital Media Project (shared core module)
  • Audio Storytelling (pathway module)

You'll also choose two modules from the option module list below.

Digital Media and Communication 

  • Dissertation or Individual Practice Project (shared core module)
  • Digital Media Project (shared core module)
  • Data and Society (pathway module)

You'll also choose two modules from the option module list below.

Digital Media, PR and Advertising 

  • Dissertation or Individual Practice Project (shared core module)
  • Digital Media Project (shared core module)
  • Data and Society (pathway module)

You'll also choose two modules from the option module list below.

Digital Media and Journalism 

  • Dissertation or Individual Practice Project (shared core module)
  • Digital Media Project (shared core module)
  • Media Law, Regulation and Ethics (pathway module)

You'll also choose two modules from the option module list below.

Option modules

  • Creative Advertising
  • Digital Marketing, Social Media and Web Analytics
  • Diversity and the Media
  • Specialist, Creative and Long Form Journalism
  • Specialist PR
  • Technology, Culture and Society
  • Transforming Audiences
  • UX and App Design
  • Working in Digital Media 2

Credit Level 6

A flexible course to give you time to decide

Year 1

In Year 1 you’ll study the broad principles of digital media. You’ll produce a portfolio of digital content and develop your research skills. You’ll also get a critical understanding of core academic concepts.

Year 2 and 3 

What you’ll study in Years 2 and 3 depends on the pathway you decide to follow and the specialisation you want to take.

Student using a laptop

Choose your pathway

You’ll be able to choose your preferred pathway at the end of Year 1.

Each pathway will give you a distinctive preparation in one of the most important fields of digital media.

 

You can choose from:

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Digital Media Production

If you want a practical course focusing on media production, web design, commercial radio and audio storytelling.

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Digital Media and Communication

If you are interested in internet cultures, data and society and media and communication research. The ideal preparation for further postgraduate study.

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Digital Media PR and Advertising

If you want to explore the commercial aspect of marketing communications and consumer culture.

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Digital Media and Journalism

If you want to work in journalism, focusing on stories, multiplatform news, media law and how to launch a publication.

Find out more about each pathway

The Digital Media Production pathway is for students who want a practical course focusing on media production, web design, commercial radio and audio storytelling.

If you choose this pathway, you'll learn to:

  • discuss and apply key concepts from academic media and communication research, with a focus on concepts relating to web design, audio and visual communication
  • understand how media workers in different professions and media organisations interact with wider society, with a focus on those working in radio / audio, web and other production-focused occupations
  • create and pitch stories and content for different media platforms and contexts, including multimedia formats, for a range of different audiences. and with a focus on content in audio and visual formats 
  • develop advanced digital production skills across platforms, with the opportunity to specialise in areas such as web, visual and audio production

 

The Digital Media and Communication pathway is for students who are interested in internet cultures, data and society and media and communication research. This pathway gives you the ideal preparation for further postgraduate study. 

If you choose this pathway, you'll learn to:

  • discuss and apply key concepts from the academic study of media and communication, developing critical reading and thinking
  • understand how media organisations interact with society, including settings such as policy, charity, consultancy and government
  • develop advanced digital production skills across platforms, with the opportunity to specialise in areas such as working with data and AI

The Digital Media PR and Advertising pathway is for students who want to explore the commercial aspect of marketing communications and consumer culture.

If you choose this pathway, you'll learn to:

  • discuss and apply key concepts from the academic study of media and communication, with a focus on concepts relating to PR and advertising
  • understand how public relations and advertising professionals and organisations interact with society
  • create and pitch strategies and content for different media platforms and contexts, including multimedia formats, for a range of different audiences and organisational contexts, responding to the client or employer’s overall business objectives and brief. 
  • develop advanced digital production skills across platforms, with the opportunity to specialise in areas such as PR and advertising campaign production

The Digital Media and Journalism pathway is for students who want to work in journalism, focusing on stories, multiplatform news, media law and how to launch a publication.

If you choose this pathway, you'll learn to:

  • discuss and apply key concepts from academic media and communication research, with a special focus on journalism and the media landscape
  • explain and evaluate how journalists and news organisations interact with society
  • create and pitch stories and content for different media platforms and contexts, including multimedia formats, for a range of different audiences, showing the ability to work within simulated newsroom environments and conditions
  • use advanced digital production skills across platforms, with the opportunity to specialise in areas such as newsrooms and online journalism

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

Careers

Digital skills are among the most sought after in graduates. As a result, our students are ideally placed to build successful careers across both the private and public sector.

The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

£130bn
Expanding sector

This is how much the UK’s world leading digital and tech sector is worth (Department for Digital, Culture, Media and Sport, November 2018)

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Get work-ready

Access insight talks from industry experts and gain professional experience during the optional work placement year. Our Creative Enterprise Centre will help you to develop key entrepreneurial skills.

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Cross-disciplinary course

The structure of the programme is designed so you can also work collaboratively with other students on cross-disciplinary projects.

Industry links

We offer our students strong industry connections to employers across a wide range of digital media industries in London, one of the two pre-eminent global centres for the media. You will also benefit from access to our internationally renowned research academics, members of our Communication and Media Research Institute (CAMRI), whose work is at the cutting-edge of research exploring the implications for digital and legacy media of issues such as globalisation, activism, artificial intelligence and fake news.

Work experience 

Work-based learning is provided through the core module Working in Digital Media 1 in in Year 2. You’ll be able to choose to take an optional sandwich year between Years 2 and 3, with a maximum 40-week placement to develop your employability skills, and boost your CV with relevant work experience. A sandwich year coordinator will help students identify placements through leveraging our industry contacts via our Careers Advice teams, Creative Enterprise Centre and the School Employers’ Panel, but it is ultimately the student’s responsibility to find a placement.
 

Job roles

Graduates have the practical and conceptual skills to work flexibly in a broad range of digital media roles, such as:

  • Digital content manager
  • UX designer
  • Digital storyteller
  • Social media strategist
  • Digital marketing specialist
  • Online journalist
  • Public relations officer 

Graduate employers

Graduate from this course will be able to find employment in a wide range of sectors and professions, including government and the not-for-profit sector as well as the creative industries.

Our graduates are able to work independently as well as collaboratively in roles that demand advanced communication and research skills, such as consultancy, research, administration and management. The programme also enables graduates to continue on to further postgraduate study.

Graduates from our media and communication courses have found employment at organisations including:

  • Ogilvy
  • McKinsey Consulting
  • Sky TV and Online
  • BBC TV News, Online and World Service
  • Royal College of Art
  • ITN
  • The Guardian
  • Financial Times
  • Elle Magazine

International Opportunities

Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.

Opportunities could include:

  • Taking part in semester or year-long exchanges at institutions around the world
  • Attending an international summer school or field trip
  • Developing your CV through volunteering or work placements abroad

International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.

Find out more about our international opportunities, including funding options and where you can go.

Students working and studying internationally

Why study this course

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Join a leading Media School

We are ranked 6th in the UK for communication and media studies in the prestigious QS World University Rankings 2020

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Learn from top academics

Our academics are internationally renowned researchers, working at our world-leading Communication and Media Research Institute (CAMRI)

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Industry-standard facilities

You'll have access to 3D printing and virtual reality technology as well as fully equipped newsrooms, TV and radio studios. 

Online open days

Join us at an online open day and get a feel for student life at the University of Westminster.

You'll get a chance to: 

  • Speak to our academic staff
  • Take a virtual reality tour of our student halls
  • Ask us any questions you may have about student finance and accommodation

Find an online open day

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Entry Requirements

  • A levels – BCC to BBB
  • International Baccalaureate – 104 to 120 UCAS Tariff points from the IB
  • BTEC Extended Diploma – DMM to DDM
  • BTEC Diploma – D*D to D*D*
  • Access – 104 to 120 UCAS Tariff points from the Access course

In addition to one of the above, you should have:

  • GCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths Pass – IB Pass

If your first language is not English, you will need an IELTS 6.5 overall, with 6.0 in writing and speaking.

We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.

View more information about our entry requirements and the application process

  • International Baccalaureate – 104 to 120 UCAS Tariff points from the IB

If your first language is not English, you will need an IELTS 6.5 overall, with 6.0 in writing and speaking.

More information

Learn new skills

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Learn a new language

From Arabic to Spanish, you can learn a new language alongside your degree with our Polylang programme

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Develop your entrepreneurial skills

Our award-winning Creative Enterprise Centre offers industry networking events, workshops, one-to-one business advice and support for your startup projects. 

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Gain extra qualifications

We provide access to free online courses in Adobe and Microsoft Office applications, as well as thousands of specialist courses on LinkedIn Learning.

Fees and Funding

UK tuition fee: £9,250 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £14,400 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

International student funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Teaching and assessment

How you'll be taught

Teaching methods across all our undergraduate courses focus on active student learning through seminars, workshops, problem-based and blended learning, as well as group work. Teaching will be informed by our research, giving you the benefit of the knowledge of current theories and, where appropriate, their practical application.

How you'll be assessed

Assessment methods across our undergraduate courses may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

 

Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

visit our student hub

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Course Location

Harrow is our creative and cultural hub.

Home to most of our arts, media and digital courses, it houses state-of-the-art facilities for every discipline, including project and gallery spaces, film studios, creative labs, collaborative learning spaces, and the creative enterprise hub. Harrow Campus is based in north-west London, just 20 minutes from the city centre by train.

For more details, visit our Harrow Campus page.

Contact us

We have an FAQs page if you are applying this year.

Or you can contact the Course Enquiries Team:

[email protected]

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Opening hours (GMT): 9am–4pm Monday to Friday

More information

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