Teaching and learning in 2020/21

In order to prioritise the safety of students and staff, we are planning to teach through a flexible combination of online and onsite learning. For more details on changes to this course, see our undergraduate course changes page or postgraduate course changes page.

Course Overview

UK/EU Fees £9,250 *
International Fees £14,000 *
Alumni Discount See details
Duration 3 or 4 years

* Price per academic year

Course summary

On our Public Relations and Advertising BA, you'll analyse the role that PR and advertising play in society, master practical skills and develop your critical thinking ability.

You'll learn how to analyse media output and examine the relationships between media, society, politics, culture and technology through a variety of core and option modules. You'll develop an in-depth knowledge of public relations and advertising practices and the history and principles behind them, along with a critical appreciation of current issues facing professionals in these industries.

You'll also develop a critical understanding of the media industries, their products and their audiences. Our school's focus on media research means you'll study broader issues alongside students of journalism, television and radio.

Not only will this course give you the key transferable skills needed to thrive in employment, but it will also enable you to become a skilled researcher, critical thinker and creative communicator by developing your practical and conceptual knowledge. You'll engage with broader legal, ethical and social contexts and questions on the course, along with studying current political, economic and cultural issues and how they are reflected in public relations and advertising practice.

Our course lecturers are prominent in their field and we regularly welcome guest lectures from current practitioners. We have very strong links with the PR and advertising industries, inviting in a range of guest speakers, and organising events and visits.

London’s leading position in the world of PR and advertising means there are plenty of opportunities for students. The course includes a four-year, sandwich year option, so that students can do a full-year industry placement before starting their final year of study. Many students also do short placements and internships, and all students take part in field trips and one-day workshops at some of London’s leading agencies.

Many of our graduates go on to work in advertising and PR agencies in the UK and around the world, while others enter postgraduate programmes or progress to research in related practical and theoretical disciplines.

Why study this course?

  • Learn in a PR and advertising hotspot – London is a global hub for the advertising and PR industries and is home to some of the biggest companies in the sector
  • Develop key academic skills – the course will provide you with practical and conceptual knowledge and a range of transferable skills
  • Gain industry experience before you graduate – you'll have the opportunity to go on a year-long work placement during the course, developing your industry knowledge and skills
  • Industry insider knowledge – we regularly invite mentors and guest speakers to provide real industry insights
  • A professional course team – you'll work with a course team that combines decades of industry and teaching experience, world-leading research, and cutting-edge, current industry knowledge

Course structure

You'll learn through a broad mix of lectures, group and individual tutorials, critical reviews, workshops, debates, presentations and scenario simulations.

All practical work is assessed on output such as individual and group activity, including written work, oral participation and presentations. All analysis work is assessed on essays, other written work or artefacts and performance in seminars.

The following subjects are indicative of what you'll study on this course.

In the first year, you will be introduced to key public relations and advertising skills, from writing press releases and dealing with journalists, to responding to advertising briefs and understanding campaigning, as well as academic approaches to the subject.

You will also take media theory modules that introduce you to the frameworks in which the media operates and some of the major theoretical tools for analysing them. They consider the place of the media in society, politics, arts and culture.

Subjects of study include:

  • Campaigning: Persuasion and Influence
  • Celebrity Culture and the Media
  • Introduction to PR & Advertising
  • Media Insight and Intelligence for Public Relations and Advertising
  • Media and Globalisation
  • Media and Society

Credit Level 4

In the second year, you will study online PR and advertising, and campaigning in more depth. You will also learn how law and ethics relate to PR and advertising.

At the same time, you will take a range of media theory modules, some compulsory, some optional.

Subjects of study include:

  • Advertising & Promotional Culture
  • Global Practice and Issues in PR and Advertising
  • Online Advertising and Public Relations
  • Researching Media and Communication
  • Sex, Violence and Censorship
  • Theories of Media and Communication

Credit Level 5

Between Years 2 and 3, you'll have the option to take part in a year-long industry placement that will help to develop your skills, boost your CV with relevant work experience, increase employability and build confidence.

In your third year, you will produce a major PR and advertising final project and study current issues. Past projects have appeared in print, broadcast and online media around the world.

Subjects of study include:

  • Dissertation/Extended Research Essay
  • Media Firms and Markets for PR and Advertising
  • Public Relations and Advertising Final Project

Credit Level 6

Meet our students and staff

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.


Career development is embedded in the course. All our students are encouraged to take part in work placements during their degree, we schedule visits to PR and advertising agencies to give them insight into the industry, and the course content has work-related components across all three years of study.

Previous graduates have found positions as social media strategists and creators, public relations consultants, executives and managers, account directors, planners and assistants, media buyers, copywriters and creative directors, in some of the most influential companies and agencies around the world, including Ogilvy, Manifest London, Premier, Shape History and Transport for London.

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Successful graduates

Our past graduates have found positions in companies including Manifest London, Premier and Ogilvy.

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Industry insights

Students on the course have attended workshops at agencies including BBH London, M&C Saatchi and HeyHuman.

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Hear from the experts

Guest speakers from BME PR Pros, Kantar, and London & Partners have all given talks to our students in the past.

Industry links

The University has strong links with the PR and advertising industries and the course team have decades of experience, drawn from around the globe. Additionally, we regularly invite alumni and other industry professionals to appear as guest speakers.

All students have the opportunity to pitch their final year projects to a panel of industry professionals, who'll give feedback on their presentations – challenging students to produce their best work as they head into full-time employment.

Students on the course have attended workshops at agencies including BBH London, M&C Saatchi and HeyHuman, and we've welcomed guest speakers from BME PR Pros, Kantar, and London & Partners.

Work experience opportunities

The course includes the option of a placement year, giving students the opportunity to spend a year in industry before they graduate. This placement year will help students develop key skills, build confidence and boost their employability.

Students also have frequent opportunities for placements and internships with agencies and clients in London, and we encourage and support all our students to take part in work experience.

Job roles

This course prepares you for positions including:

  • Advertising executive
  • Digital content manager
  • Entertainment publicist
  • Marketing executive 
  • Public affairs consultant 
  • Public relations consultant
  • Social media strategist

Graduate employers

Our recent graduates have found positions in companies including:

  • Manifest London
  • Ogilvy 
  • Premier
  • Shape History
  • Transport for London

International Opportunities

Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.

Opportunities could include:

  • Taking part in semester or year-long exchanges at institutions around the world
  • Attending an international summer school or field trip
  • Developing your CV through volunteering or work placements abroad

International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.

Find out more about our international opportunities, including funding options and where you can go.

Students working and studying internationally

Why study this course?

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Top agency tours

Our third-year students have the opportunity to tour some of the world's top agencies.

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Industry events

We arrange trips to industry events, giving our students the chance to mingle with advertising professionals.

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Expert advice

Alumni and other industry professionals serve as industry experts on final year projects, advising and mentoring our students.

Student experience

During their three years on the Public Relations and Advertising course, our students visit agencies, meet top industry professionals, and attend conferences – creating a unique student experience.

Online open days

Join us at an online open day and get a feel for student life at the University of Westminster.

You'll get a chance to: 

  • Speak to our academic staff
  • Take a virtual reality tour of our student halls
  • Ask us any questions you may have about student finance and accommodation

Find an online open day

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Entry Requirements

  • A Levels – BBC to ABB

  • International Baccalaureate – 27 points. We also welcome applications from students taking the IB Career related Programme

  • BTEC Extended Diploma – DMM to DDM

  • BTEC Diploma – D*D to D*D*

  • Access – 112 to 128 UCAS Tariff points from the Access course

In addition to one of the above, you should have:

  • GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths Pass

If your first language is not English, you will need an IELTS of 6.0 overall with 5.5 in each element.

We also welcome applications from students who are taking a combinations of qualifications listed above. For further information, please contact Course Enquiries.

View more information about our entry requirements and the application process

  • International Baccalaureate – 27 points

If your first language is not English, you will need an IELTS of 6.0 overall with 5.5 in each element.

More information

What our students say

Nicole Hardy photo

Nicole Hardy

Public Relations and Advertising BA Honours

PR and Advertising at the University of Westminster starts with the basics and quickly builds up your knowledge year by year until graduation. This course is invaluable for all who want to make PR/Advertising their profession.

Cedric Bratzke

Cedric Bratzke

Public Relations and Advertising BA Honours

No matter if you want to become a PR practitioner or work at an advertising agency, this course has something for everybody.

Cecilia Parreira Vital photo

Cecilia Vital

Public Relations and Advertising BA Honours

We are lucky to have only highly qualified and experienced lecturers, together with many well-known guest speakers from London, the global centre of communication.

Student work

Learn new skills

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Learn a new language

From Arabic to Spanish, you can learn a new language alongside your degree with our Polylang programme

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Develop your entrepreneurial skills

Our award-winning Creative Enterprise Centre offers industry networking events, workshops, one-to-one business advice and support for your startup projects. 

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Gain extra qualifications

We provide access to free online courses in Adobe and Microsoft Office applications, as well as thousands of specialist courses on LinkedIn Learning.

Fees and Funding

UK and EU tuition fee: £9,250 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.


As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.


The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for and what your tuition fees cover.

International tuition fee: £14,000 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

International student funding

Find out about funding for international students.


The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for and what your tuition fees cover.

Teaching and assessment

Below you'll find examples of how marks have been calculated and study time distributed in the past. Changes to assessment weights and division of study time may be made in response to feedback and in accordance with our terms and conditions.

How you'll be taught

Teaching methods across all our undergraduate courses focus on active student learning through seminars, workshops, problem-based and blended learning, as well as group work. Teaching will be informed by our research, giving you the benefit of the knowledge of current theories and, where appropriate, their practical application.

Scheduled hours Independent study

How you'll be assessed

Assessment methods across our undergraduate courses may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.


Written exams Practical Coursework

Data from the academic year 2019-20

Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

visit our student hub

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Course Location

Harrow is our creative and cultural hub.

Home to most of our arts, media and digital courses, it houses state-of-the-art facilities for every discipline, including project and gallery spaces, film studios, creative labs, collaborative learning spaces, and the creative enterprise hub. Harrow Campus is based in north-west London, just 20 minutes from the city-centre by train.

For more details, visit our Harrow Campus page.

More information

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