Course Overview

UK/EU Fees £9,250 *
International Fees £14,000 *
Duration 3 years

* Price per academic year

Course summary

Our Digital Media and Communication BA Honours is designed to prepare you for a future in an exciting and rapidly changing media world. 

As the Polytechnic of Central London, we were a pioneer in media studies education in the UK, being among the first British institutions to deliver a media studies degree. We continue to embrace new and emerging technologies to ensure that our courses meet tomorrow’s needs. Our course combines a rigorous programme of academic study with the practical knowledge you need to work across the digital and creative industries. 

Our course benefits from its close links to CAMRI, our internationally renowned Communication and Media Research Institute. You’ll learn from and debate with academics who are at the forefront of their field, helping you to develop a critical perspective on the social and cultural dimensions of media that will ensure you are always ahead of the game.  

On a practical level, you’ll learn how media businesses and institutions operate and will spend at least a third of your time on practice-based work, including web production and design. In your final year, you’ll apply your skills to a digital project for your chosen organisation. Your choice of optional modules allows you to tailor this interdisciplinary course to your interests, which means that our graduates are engaged, well-rounded and highly sought-after by future employers.

Through theory and practice modules you’ll develop the high-level skills employers value: critical thinking, communication skills and the ability not only to think creatively but also to evaluate creativity in different formats.

You’ll have the opportunity to spend one semester of your second year abroad and can pick from a huge network of partner organisations across the world. In the past, our students have studied at the Universidad CEU San Pablo, Hong Kong Baptist University and the University of Technology Sydney. 

Top reasons to study with us

  • Focus on new and emerging technologies – We analyse the latest developments in technology, including those in big data, algorithms, artificial intelligence, the Internet of Things, data mining and analytics, and blockchain
  • Work experience opportunities – You'll do at least one work placement during the course and also gain real-life work experience during the final project, where you'll develop a digital campaign in collaboration with a company or organisation
  • Produce your own content in a professional setting – Our award-winning student-led Smoke Media offers plenty of opportunities to get involved. Digital Media and Communication BA students have hosted their own shows on Smoke Radio and have been editors-in-chief of Smoke Magazine
  • Develop sought-after skills – Many of our students have their sights set on the creative industries when they graduate, but the high-level skills you’ll develop are in demand across a range of other sectors and professions

Course structure

Learning takes place both in and outside the classroom and we use every opportunity to interact with and draw inspiration from the rich cultural life of the capital.

The following subjects are indicative of what you will study on this course.

Your core modules introduce you to the way the media industries operate and to major academic and political debates around media, culture and society. You will develop a thorough understanding of contemporary communication industries and cultures, and extend your research, critical thinking and communication skills.

Subjects of study include:

  • Internet Cultures
  • Introduction to Web Production and Design
  • Media and Society
  • Media and Globalisation
  • Intermediate Web Production and Design
  • Option modules from across the University (including language courses)

Credit Level 4

The modules will deepen your knowledge and understanding of principles, issues and debates raised by the rise of networked digital and social media. You will learn advanced website production and design skills, and extend your historical understanding of the development of media industries and cultures.

Subjects of study include:

  • Theories of Media and Communication
  • Advanced Web Production and Design
  • Researching Media and Communication
  • Design for Mobile Platforms
  • Options including Creativity, Cultural Industries and Media Markets, and Information Society

Credit Level 5

You develop your research, critical thinking and clear communication skills to advanced levels, and apply these to an academic dissertation on a topic related to digital and social media as well as a major final production project.

Subjects of study include:

  • Digital Media Production Project
  • Dissertation
  • Professional Experience
  • Contemporary Issues in Media Policy
  • Transforming Audiences

Credit Level 6

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

Careers

Digital media and communications are central to most organisations and digital skills are among the most sought after in graduates. As a result, our students are ideally placed to build successful careers across both the private and public sector.

As well as in traditional media organisations, our students have found employment in digital and public relations agencies, the arts and culture sectors and consulting. 

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Study new and emerging technologies

Get career-ready by learning about the latest developments in big data, algorithms, artificial intelligence, the Internet of Things, data mining and analytics, and blockchain.

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Get industry experience

You'll do at least one work placement during your course and develop a digital campaign in collaboration with a company or organisation during your final project.

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Employers around the world

The University’s Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

Industry links 

In the past, Bestseller has offered internships each year and one of our alumni is now working for them.

Guest speakers join us from a range of companies, organisations and agencies, which in the past have included:

  • Battenhall
  • Kantar Group
  • MintTwist
  • The British Council

Work experience

You'll do at least one work placement during the course and also gain real-life work experience during the final project, where you'll develop a digital campaign in collaboration with a company or organisation. 

Job roles

This course will prepare you for roles such as:

  • Social media manager
  • SEO analyst
  • UX designer
  • Digital marketing specialist
  • Digital media creative

Graduate employers

Graduates from this course have found employment at organisations including:

  • Bestseller UK 
  • McKinsey Consulting 
  • Royal College of Art 
  • Futurice UK  
  • Collider Health 

International Opportunities

Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.

Opportunities could include:

  • Taking part in semester or year-long exchanges at institutions around the world
  • Attending an international summer school or field trip
  • Developing your CV through volunteering or work placements abroad

International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.

Find out more about our international opportunities, including funding options and where you can go.

Students working and studying internationally

Why study this course?

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State-of-the-art media facilities

You'll have access to 3D printing and virtual reality technology as well as fully equipped newsrooms, TV and radio studios. 

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Learn from academics at the forefront of their field

Our course benefits from its close links to the internationally renowned Communication and Media Research Institute

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Opportunities for collaboration

You'll be studying alongside students from fashion, graphic design and music at our vibrant Harrow Campus.

Online open days

Join us at an online open day and get a feel for student life at the University of Westminster.

You'll get a chance to: 

  • Speak to our academic staff
  • Take a virtual reality tour of our student halls
  • Ask us any questions you may have about student finance and accommodation

Find an online open day

Student taking notes while attending an online event

Student work

Entry Requirements

  • A Levels – BBC to ABB
  • International Baccalaureate – 27 points. We also welcome applications from students taking the IB Career related Programme
  • BTEC Extended Diploma – DMM/DDM
  • BTEC Diploma – D*D to D*D*
  • Access – 112 to 128 UCAS Tariff points from the Access course

In addition to one of the above, you should have:

  • GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths Pass

If your first language is not English, you will need an IELTS of 6.0 overall with 5.5 in each element.

We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.

View more information about our entry requirements and the application process

  • International Baccalaureate – 27 points

If your first language is not English, you will need an IELTS of 6.0 overall with 5.5 in each element.

More information

Facilities

Based at our vibrant Harrow Campus, you'll be studying alongside students from Fashion, Graphic Design and Music with lots of opportunities for collaboration. Our state-of-the-art facilities include an Emerging Media Space with 3D printing and virtual reality technology as well as fully equipped newsrooms, TV and radio studios. 

Find out more about our television production facilities and our award-winning student radio station

Get involved with student radio

Boost your employability and kickstart your media portfolio by volunteering at our award-winning radio station, Smoke Radio. You'll learn how to produce, record and edit audio and video content on industry-standard equipment, along with picking up transferable skills like writing, podcasting, social media production, event organising and teamwork.

We've won Best Student Station in the UK twice in the last few years. As part of our prize in 2019, our students had the opportunity to take over three early breakfast shows on BBC Radio One, producing and presenting over five hours of radio for a UK and global audience.

Check out our Smoke Radio page to see how you can get involved. 

Students at a Smoke Radio networking event

Learn new skills

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Learn a new language

From Arabic to Spanish, you can learn a new language alongside your degree with our Polylang programme

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Develop your entrepreneurial skills

Our award-winning Creative Enterprise Centre offers industry networking events, workshops, one-to-one business advice and support for your startup projects. 

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Gain extra qualifications

We provide access to free online courses in Adobe and Microsoft Office applications, as well as thousands of specialist courses on LinkedIn Learning.

Fees and Funding

UK and EU tuition fee: £9,250 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for and what your tuition fees cover.

International tuition fee: £14,000 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

International student funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for and what your tuition fees cover.

Teaching and assessment

Below you'll find examples of how marks have been calculated and study time distributed in the past. Changes to assessment weights and division of study time may be made in response to feedback and in accordance with our terms and conditions.

How you'll be taught

Teaching methods across all our undergraduate courses focus on active student learning through seminars, workshops, problem-based and blended learning, as well as group work. Teaching will be informed by our research, giving you the benefit of the knowledge of current theories and, where appropriate, their practical application.

Year
1
15%85%
2
17%83%
3
18%82%
Scheduled hours Independent study

How you'll be assessed

Assessment methods across our undergraduate courses may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

 

Year
1
33%67%
2
18%1%81%
3
1%2%97%
Practical Written exams Coursework

Data from the academic year 2019/20

Supporting you

Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.

  • Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
  • Personal tutors — support you in fulfilling your academic and personal potential
  • Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
  • Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more

visit our student hub

Illustration for the Student Hub

Course location

Harrow is our creative and cultural hub, home to most of our arts, media and digital courses. It houses state-of-the-art facilities for every discipline, including project and gallery spaces, film studios, creative labs, collaborative learning spaces, and the creative enterprise hub.

Harrow Campus is based in north-west London, just 20 minutes from the city centre by train.

For more details, visit our Harrow Campus page.
 

Contact us

Contact the Course Enquiries Team:

[email protected]

Start live chat

Opening hours (GMT): 9am–4pm Monday to Friday

 

We also have an FAQs page if you are applying this year.

More information

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