Course Overview

Attendance
UK/EU Fees £6,000 *
International Fees £6,000 *
Alumni Discount See details
Duration

Course summary

This fast track route to the MSc Marketing Management takes advantage of the Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma qualification you've already achieved, and offers you the opportunity to top up to Master's level in one year of part time study.

You'll gain a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.

This course will also allow you to improve your career prospects in marketing and general business areas.

Course structure

The following modules are indicative of what you study on this course.

You'll need to study the following two additional modules to complete the MSc:

Modules

A significant and growing field in the marketing profession is the use of analytics to inform managerial decision-making.

Although ‘analytics’ seems to be a catch-phrase that encompasses anything having to do with numbers, marketing analytics comprises the processes that enable marketers to evaluate the success of their marketing initiatives by measuring their performance. Therefore, marketing analytics can offer profound insights into customer preferences and trends.

The dissertation displays mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.

Professional association

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Entry Requirements

Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma or equivalent.

View more information about our entry requirements and the application process

Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma or equivalent.

View more information about our entry requirements and the application process

Careers

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course
  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • find international opportunities to enhance your employability
  • market yourself effectively to employers
  • write better CVs and application forms
  • develop your interview and enterprise skills
  • plan your career with our careers consultants
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year

Find out more about the Career Development Centre.

Fees and Funding

UK and EU tuition fee: £6,000

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £6,000

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Westminster Business School blog

Our blog gives you insight into student life on campus, internships and study exchanges, and more.

Read the blog

Course Location

Our Marylebone Campus has benefitted from a multi-million pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to the Faculty of Architecture and the Built Environment and Westminster Business School. For more details, visit our Marylebone Campus page.

Contact us

Call our dedicated team on:

+44 (0)20 7915 5511

Opening hours (GMT): 9am-5pm Monday to Friday

[email protected]

More information

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