Course Overview

UK Fees £950 *
International Fees £1,900 *
Alumni Discount See details
Duration 2 years

* Price per 20-credit module

Course summary

This is an exciting and highly innovative course (developed in collaboration with the Media Diversity Institute) that seamlessly combines theory and modules providing or containing hands-on practical training in journalism or campaigning and public relations related to social and cultural diversity.

The course will give you the opportunity to study and research the main ways in which social scientists analyse the role of the mass media in the social construction, representation and understanding of difference and social diversity and get a critical understanding of the social and media structures and journalistic practices that impact upon these processes. It will also equip you with practical skills that will enable you to produce your own media product on a topic related to social and cultural diversity.

The course combines a portfolio of theory modules aimed to develop your knowledge and critical understanding of the processes of managing and making sense of cultural diversity, key issues in intercultural communication and of various aspects of the sociology of news with a number of practice-oriented modules intended to give you first hand experience in the practice of inclusive journalism.

Drawing upon this unique combination of rigorous theoretical engagement and specialist practical training, this course is designed to equip you with a comprehensive conceptual/theoretical grounding and the practical skills to engage in responsible media coverage of diversity, to practice culturally informed and inclusive journalism and to develop a career (whether practical, strategic, or research-based) involving understanding and responding to the challenges of social diversity.

Our teaching staff are highly experienced academics and journalism professionals with expertise in inclusive journalism.

Extra accreditation: In addition to your final degree, upon successful completion of certain module components or additional work you can be awarded study certificates by external accrediting bodies such as the Broadcast Journalism Training Council and Adobe.

Practical work experience: In addition to their programme of studies, we work hard to ensure that MA Diversity and the Media students are offered opportunities to gain valuable experience with media and NGOs whose work is relevant to their programme of studies and enhances their employability after graduation. We have established partnerships with the Media Diversity Institute, TAG International Development and The Prisma/The Multicultural Newspaper which offer paid or unpaid internships that give our students the opportunity to work in the UK or overseas or to contribute to the production of media content. In the past our students have also gained experience by participating in the Pearson Diversity Summer Internship Programme and other similar schemes. We place particular importance to such opportunities as these help our students to build upon their academic and practical work and further develop the skills that will enable them to embark on their chosen careers.

Hands-on media training: In addition to the accredited curriculum, the MA includes a number of training sessions in the use of cameras, sound and editing as well as in the Adobe Creative Suite.

Course structure

The course offers two study routes to suit your future plans: You can choose one of two routes for the award: the Dissertation Route or a Practice Route culminating in a final project.

In semester one of the first year, part-time students take two taught modules of 20 credits each, including the compulsory module ‘Approaches to Social and Cultural Diversity’ and one of the two restricted choice modules ‘Journalism Practice and Inclusive Society’ or ‘Digital Media Production’. In semester two of the first year, part-time students take two taught modules of 20 credits each including the compulsory module ‘Diversity in the Media: Models, Institutions, Practices’. In the second year, part-time students take one optional module worth 20 credits in each semester, and enrol in the Dissertation and Practice based Project Research module (Advanced Independent Study) throughout the year.

The following modules are indicative of what you will study on this course.

Semester 1 core module

The module examines the various theoretical attempts to make sense and deal intellectually with social and cultural diversity, from assimilationism to liberal universalism, integration theories, liberal multiculturalism and the various strands of multiculturalism. It examines the concepts of pluralism, universalism, cosmopolitanism, tolerance and respect as they have developed in various theoretical contexts and assesses their implications in contemporary policy, politics and culture. The use of contemporary examples form media, politics and culture are an important aspect of learning throughout the module as students are expected not only to engage critically with concepts, but to also to reflect on the social and political realities of their own societies.

Semester 1 optional modules

The module covers key perspectives on the cultural production and representation of social and cultural diversity with a focus on race, ethnicity and faith in the media. You will discuss, examine and critically assess the role of the media and journalistic practice within such processes. Particular emphasis will be placed in critically examining media stereotypes of people of colour, various ethnic and religious groups, refugees and immigrant communities in the mainstream news media. We will also identify and produce more inclusive reporting and media alternatives to enable a fairer representation of social and cultural diversity in the media.

The module will give you a basic understanding of the structures and practical abilities needed in news journalism. You will develop individual skills in study, research and writing and team skills in designing and writing for the web. The module aims to enable you to develop a critical understanding of how print, radio and TV operate; develop news-writing techniques for different media platforms; to learn individual and team skills across different media platforms; to acquire knowledge of ethical considerations faced by journalists; and to design and develop a website in teams.

A critical survey of some of the social, political and economic pressures on the media across the world, looking at the ethical considerations which are of key concern to journalists, and the previsions designed to safeguard media freedom. On this module, students will gain an in-depth working knowledge of the media law in the UK, and how it relates to the work of journalists. This is in line with the syllabus requirements of the accrediting body, the Broadcast Journalism Training Council, and students will have the opportunity to get extra accreditation from their study of the media law in the UK. Students in the module will also have to think of the practice of journalism within international contexts and take a more international perspective in their studies.

This module will provide you with a theoretical understanding of the development, significance and contemporary uses of social media. It fosters both critical analysis and reflective practice in the networked digital media environment. You'll critically engage with key ideas of creativity, sharing and visibility in social media, and will participate in creative and reflective practice using leading social media tools and platforms. This will involve using social media tools to explore course concepts and theoretical materials by, for example, blogging about course readings, making an online video presentation to introduce a weekly seminar discussion, or making a photo essay in response to a key module theory.

This module will provide an overview of contemporary developments in the global media and communication industries and their impact on cultures worldwide. It will explore the changing political economy of the media related to questions of collective culture and identity in the new global context. The module will focus on transformations in existing media, with a particular emphasis on broadcasting and the audio-visual media and look at innovations of new information and communications technologies, especially the Internet. The module will examine the complex relation between the global and the local, reflected in the growing ‘glocalization’ of Western media products as well as the increasing globalisation of non-Western media such as Japanese comics, Brazilian soap operas, Arabic news networks and the Indian film industry. In exploring such phenomena, one key aspect of the module will be to analyse how the commercial media ecology impacts on the public media and the public sphere. The module will also analyse the role of the Internet in the development of transnational social movements and civil society.

Semester 2 core module

This core module of the Diversity and the Media MA looks at the various ways in which our understanding of diversity and difference has impacted on the way in which media models, institutions and professionals engage with social and cultural diversity. It focuses on different national media policy frameworks, economic models and media cultures. It examines and compares media content, it questions the meaning of the melting pot, cultural mosaic and salad bowl metaphors and their operationalization by the media and looks at various media institutions across the world and their responses to social diversity. Throughout the module students will work with a number of examples for media content from around the world in order to compare, reflect and establish best practice.

Semester 2 optional modules

This module will present information for critical thinking and discussion about media representation of gender, sexual orientation, age and disability. The module will discuss ways of improving journalism practice in order to bridge social and cultural divisions. You will study and research the stereotypes of youth and the elderly, men and women, gay and lesbian communities and people with disabilities. The course will look at the influence, responsibility, and power of journalism in reporting these diversity issues. As part of the learning, students will have to produce their own documentary film on a topic relevant to the issues discussed in the module, and for this we offer training in the use of video-cameras, sound and editing.

In this module students will learn how to research and plan a campaign for social change based on the theories of social change examined in semester 1. They will produce communication material such as news releases, e-alerts, tweets, infographics and / or videos to support the campaign strategy. Where possible, students work to live briefs. This is a practical, hands-on module taught through a series of workshops, visits to campaign communication teams in London-based campaigning organisations, and guest talks by leading campaigners and social change communicators.

The module critically investigates the relationship between media, activism and politics. It offers a critical assessment of the role of media in political mobilization, social movements, dissent, wars, conflicts, elections, and political and social crises. The module looks at the impact of the internet and new means of transparency and communications on journalism and activism in a range of circumstances from secure democracies through different kinds of political systems. The module is unique in its combination of traditional academic lectures and seminars with attendance of topical events and visits to relevant exhibitions and institutions.

A critical study of the news media in the context of current society; this module examines different aspects of how news is created, disseminated and consumed. It questions views of 'news' as the representation of 'the factual world', adopts a constructivist approach to news production, examines sources, organizational settings and the impact of technological innovation in the production of 'news'.

This module begins with an overview of media audiences, and goes on to analyse audiences and media institutions, passive/ active audiences, media influence and effects, and ethnography and media audiences. The second part of the module is devoted to discussions of media and identity, fans, diasporas and new media audiences.

Followed by a dissertation (Dissertation route) or a final project (Practice route).

This module will introduce you to the main critical theories of digital media, and provide specific focus on the implications of race and culture on the development, infrastructures and ownership of digital media. This module has a particular interest in the power structures generated by geo-politics and fosters international knowledge of digital media. It uses readings and videos about the ways race, class and gender impact the production and circulation of digital culture and helps breaks down the popular mythologies about a placeless virtual reality and borderless digital culture. Whilst providing students with a theoretical and critical base, practical skills will also be developed through the making of a digital video artefact.

Year-long core module

This module provides guidance on how to conduct a major piece of independent research, supplemented by group work and individual supervision. Group work during Semester One orients students towards identifying and refining their individual research topic, which must be specific to their MA course and route. Dissertation/project supervisors are assigned at the start of Semester Two. Supervision takes place in Semester 2 and 3. The dissertation/final project is submitted by the end of August.
Students must take either the Dissertation or the Final Project:
A major 15,000-word piece of independent original research on a topic agreed with your supervisor and related to the political, economic, cultural and/ or sociological factors which shape the practices and outcomes of mass media, including media texts and the audience reception of them.
Final Project
An independent in-depth practical project, which involves researching, compiling and presenting your own TV or radio documentary, website or print journalism work, together with a self-reflective, critical analysis (7,000 words) that will demonstrate the skills and techniques gained during the course. Please note that all the information contained herein is subject to approval.

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

For general enquiries about the course, please email [email protected]

To request an accessible version of the programme specification, please email [email protected]

Entry Requirements

A minimum of an upper second class honours degree (2:1) or a lower second class honours degree (2:2) with a relevant degree or  work experience. Interviews are by Skype. 

If your first language is not English you should have an IELTS 6.5 with 6.0 in writing and speaking. 

Applicants are required to submit one academic reference.

View more information about our entry requirements and the application process.

A minimum of an upper second class honours degree (2:1) or a lower second class honours degree (2:2) with a relevant degree or  work experience. Interviews are by Skype. 

If your first language is not English you should have an IELTS 6.5 with 6.0 in writing and speaking. 

Applicants are required to submit one academic reference.

More information


This course is designed to attract a mix of new graduates, often with a media-related degree or work experience, and people who have already worked in journalism, but want to enhance their understanding of social diversity and their skills in the area of inclusive journalism. It is suitable for existing media professionals that want to reflect on their practice as journalists, as well as students who want to pursue a career in the media, national and local government, IGOs and NGOs or who intend to embark on a relevant research/academic career. It will be a valuable asset for civil servants and local authority staff, NGO workers working on immigration, equality, social inclusion and cohesion and community regeneration whose duties involve communication and media work.

Visit to the Daily Telegraph, 2015

As part of their learning for their 'Media Production Skills' module, our students visited the Daily Telegraph offices in November 2015. Students spoke with journalists, wandered around the newsroom and had the chance to watch journalists in action. 

Visit to the Imperial War Museum, 2015

Among the highlights of the visit to the Imperial War Museum, with my 'Approaches to Social and Cultural Diversity' class, were the always thought-provoking Holocaust exhibition, the mixed arts exhibit on Gaza, and exhibits on the coverage of War and Conflict in the Media.

Visit to Water Aid, 2015

As part of their learning for their Semester 2 module ‘Planning Campaign Communications for NGOs and Charities’, students visited the offices of Water Aid. They had the chance to speak with NGO workers about the important aspects of their daily working routine, and to understand better the role of third sector communications professionals.

Visual Digital Skills Training, 2015/16

Visual Digital Skills training is important for preparing students for the workplace. We have established a series of workshops that teach students digital skills.

This year we have organised six whole-day workshops on Adobe Pro. As part of the training students have workshops on Adobe Photoshop, Adobe InDesign and Adobe Communicator. These lead to accreditation for those students who engaged with the material, and they will now take their tests.

Our expert camera technicians are also on-board to train our students on camera work, sound and editing, as we expect our students to produce a 15-minute documentary film for their module ‘Reporting Diversity: Gender, Sexuality, Age, Disability’.

Our Careers and Employability Service is here to support you to achieve your full potential.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we provide you with a variety of opportunities to work and develop new skills. As a University of Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements, graduate jobs or voluntary experience related to your course
  • discover international opportunities to enhance your employability
  • write effective CVs and application forms
  • develop your interview and enterprise skills
  • plan your career with our career consultants
  • gain insights into your chosen industry through mentoring
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events 

Find out more about the Careers and Employability Service.

Find out more about other employability initiatives at the University of Westminster.

What our students say

Natasha Fernando photo

Natasha Fernando

Diversity and the Media MA

Having finished the course, I can confidently say that it did help me discover my own self, my 'identities' and to better understand the situation and the place where I grew up in. Yet, most of all it has provided me with the theories and tools that are necessary to investigate diversity in the media, or better to improve the lack of it in most countries.

Photo of Alma Hassoun

Alma Hassoun

Diversity and the Media MA - 2014

BBC Arabic Women Affairs Journalist | BBC Arabic Service

What I have learned has been an invaluable source of knowledge in my current work as a journalist.

Dafina Halili photo

Dafina Halili

Diversity and the Media MA - 2014

Staff Writer | Kosovo 2.0

A course such as Media and Diversity MA is crucial for understanding and learning on how to become an inclusive and responsible journalist. It definitely made a better journalist and more proud of my work.

What our students say

Sung Kwan Chung photo

Sung Kwan Chun

Diversity and the Media MA - 2015

Current Affairs Programme Director | MBC, South Korea

The perspective of my classmates from various countries – six nationalities – led me to a new world of knowledge and understanding of diverse cultures and experiences.

Shazwan Mustafa Kamal photo

Shazwan Mustafa Kamal

Diversity and the Media MA - 2013

Assistant News Editor and Chief Political Correspondent | Malay online

The course has been and still is useful for me back here in Malaysia as tensions between ethnic communities and religious, sexual bigotry is at an all time high, as the knowledge that I have obtained during my MA course in Diversity and the Media has prepared me for a world where "difference" is viewed with skepticism and disgust and minorities continue to be marginalised.  

Gunel Ahmedova photo

Gunel Ahmedova

Diversity and the Media MA - 2016

Human rights, media and communications professional freelancer

Westminster has the best lecturers and students who have been very supportive.  

Fees and Funding

UK tuition fee: £950 (Price per 20-credit module)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.


As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.


The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs 

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £1,900 (Price per 20-credit module)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.


Find out about funding for international students.


The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs 

See what you may need to pay for separately and what your tuition fees cover.

Course Location

The vibrant home of Westminster School of Media, Arts and Design, the Harrow Campus offers one of the richest portfolios of creative industry research and learning in Europe. The recent redevelopment of the campus has seen the creation of fluid, informal learning spaces, dedicated project and gallery spaces and a revamped library. For more details, visit our Harrow Campus page.

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