Publications

Publications

  • Oc, Y., Gonsalves, C. and Quamina, L. 2025. Generative AI in Higher Education Assessments: Examining the Impact of Risk and Tech-Savviness on Students’ Adoption. Journal of Marketing Education. 47 (2), pp. 138-155. 
  • Cacciolatti L., Lee S.J., Christodoulou I., Christofi M. 2025. Living Labs as Ethical Spaces: Fostering Marketing, Innovation and Sustainability in Food Systems 
  • Sallaku k,, Adomaviciute K., Rizomyliotis I., Iazzi A., Christodoulou I., (2025) The Paradox of Consumer Engagement in Ultra-Fast Fashion Consumption. International Marketing Review Journal  
  • Nazarian, A., Wijetunga, S, Foroudi, P, Atkinson, P. and Christodoulou, I. 2025. Cultivating Intention to Stay: A Cross-Cultural Exploration of Leadership and Ethical Climates in Hotel Industry. International Journal of Hospitality Management. 
  • Sallaku, Karolina, Tarulli, Annunziata, Bussoli, Candida, Christodoulou, Ioannis and Binh, Do 2025. The brand-consumer metaverse exchange framework. A dynamic understanding of the metaverse experience through self-concept, experience and engagement. Journal of Strategic Marketing. 33 (5), pp. 573-605. https://doi.org/10.1080/0965254x.2025.2473374 
     

Christodoulou, I., Utomo Putrano, S., Haj Youssef, M., Similidou, A. and Chovancová, A. 2025. Strategic Scaling Initiatives and Client Networking Dynamics for Small and Medium Enterprises Growth. A Comprehensive Case Study analysis. Journal of Trade Science. 13 (1), pp. 3-22.   

Christodoulou I, Rizomyliotis I, Konstantoulaki K, Alfiero S, Hasanago S. 2024. Investigating the key success factors within business models that facilitate long-term value creation for sustainability-focused start-ups. Business Ethics

Wasim, J., Haj Youssef, M., Christodoulou, I. and Reinhardt, R.  2024. Breaking Barriers: Unveiling Motivations, Challenges, and Policy Recommendations for Women's Entrepreneurship in Vietnam. Journal of Asia Business Studies 

Haj Youssef, M., El Masri, T., Christodoulou, I., and Lan, M, T. 2024. Navigating the Complexities of Graduate Employability. A Comprehensive View of Lebanon. Journal of Asia Business Studies  

Christodoulou I., Poulis K, 2024. Justificative Conformity in Ontologically Ring-Fenced Fields: Problematizing the Scholarly Nomenclature in Qualitative Studies. Marketing Theory 

Christodoulou, Ioannis; Lavarini, Edoardo; Konstantoulaki, Kleopatra; Rizomyliotis, Ioannis; Tuček, David; Thu, Quynh Nguyen. 2024. Towards a Better Microlevel Understanding of the Use of Emerging Technologies at Work: The Interplay Between Virtual Teams, Knowledge sharing and Innovation Output. IEEE Transactions on Engineering Management 

Christodoulou I, Rodrigo P, Djafarova E, Apostolidis C, Lamprinakos C. 2024. A Greenfluencer made me think of it! Role of digital influencers in supporting sustainable social change. Information Technology & People 

Haj Youssef M., Wasim J., Christodoulou I., Reinhard R. 2024. Intersecting Bonds: A Perspective on Polygamy's Influence in Arab Middle East Family Firm Succession. Journal of Family Business Management. 

  • Quamina, L., T Xue, M. and Chawdhary, R. 2023. Co-branding as a Masstige Strategy for Luxury Brands: Desirable or Not? Journal of Business Research. 158 113704. 
  • Quamina, L. and Singh, J. 2023. Negative Spill Over Effects in Brand Alliance Crises. Public Relations Review. 49 (5) 102394. 
  • Crisafulli, B., Singh, J. and Quamina, L. 2023. Selecting the Right Digital Influencer in B2B Markets: Guidelines for Managers. European Business Review
  • Haj Youssef, M., Wasim, J., Christodoulou, I. and Reinhardt, R. 2023. The path to entrepreneurship: The role of social networks in driving entrepreneurial learning and education. Journal of Management Education
  • Wasim, J., Haj Youssef, M., Christodoulou, I. and Reinhardt, R. 2023. Higher education student intentions behind becoming an entrepreneur. Higher Education, Skills and Work-Based Learning.