Amplifying BAME Voices at Westminster Business School
This project funded by the Quinton Hogg Trust explores the lived experiences of both BAME students and staff to gain a deeper understanding of the challenges they face within WBS. By examining both student and staff perspectives, the project uncovers the psychological and systemic barriers affecting their success in academia. Its innovative approach lies in its dual focus: engaging both students and staff as collaborative researchers and content creators. This project aims to uncover key factors contributing to the widening award gap for BAME students, while simultaneously exploring the unique challenges faced by BAME staff members.
Researchers: La Toya Quamina, Yasmin Kulasi, Kate Ingsa and Unvan Atas.
Transforming Blue to Green: Rethinking Strategy for Sustainable Growth
This research agenda advances the “Blue to Green” strategy framework, exploring how corporations and SMEs can embed sustainability and ESG principles into their strategic models. Drawing on interdisciplinary collaboration and multi-country case studies, the project seeks to transform business strategy from competition-driven to purpose-led, offering practical insights for leaders and policymakers on achieving sustainable growth and long-term strategic renewal.
Researchers: Ioannis Christodoulou, Timo Holtappels , Moustafa Haj Youssef and Jahangir Wasim.
AI Interventions in Higher Education
The integration of AI in Higher Education is accelerating at an unprecedented pace, transforming teaching, learning, and assessment practices across disciplines. However, despite this rapid adoption, educators lack robust, empirical guidance on how to implement AI effectively and ethically within pedagogical frameworks. This project examines how different AI intervention models impact student learning outcomes.
Researchers: La Toya Quamina, Rajab Ghandour, Felicity Hardley and Ali Baig.
Bridging Education and Practice in Entrepreneurship
This project redefines how entrepreneurship is taught and learned across the UK. It explores how students, educators, and entrepreneurs build real-world capabilities through universities and coworking spaces. Using national surveys and focus groups, the project will develop an evidence-based model that better connects education with entrepreneurial practice—enhancing learning and reducing start-up failures.
Researchers: Dr Moustafa Haj Youssef, Dr Jahangir Wasim, and Dr Ioannis Christodoulou.