The China Professional Leadership Programme
Briefing courses in London
CMC devises briefing courses for media organisations and government units, held in London, of between three and twelve weeks. They attract a remarkable selection of decision-makers and managers, whether from national institutions such as the Central Party School, Ministry of Defense, and National Investment Corporation, from State-owned enterprises or from provincial governments as diverse as Inner Mongolia and Zhejiang, Wuhan to Guangzhou. Prominent are the producers of the leading TV shows and the editors of national and provincial newspapers and websites.
Briefings cover the following topics:
- Media convergence
- New media
- Public communications
- Creativity and innovation in television production
- City branding
- Factual TV programming
- Government media relations
- Internet regulation
"Creating a course on how good public communications works in the UK for senior Chinese officials made me look with fresh eyes at what communications and media actually mean today. It enabled me to help them understand our country’s values and some of its institutions, but also gave me insights into how China works and form friendships and contacts that few British people might otherwise make. The China Media Centre is doing something very valuable for strengthening understanding and dialogue between China and the UK." – Sally Osman, Director, Royal Communications, Buckingham Palace
Workshops in China
CMC delivers workshops on behalf of the Foreign and Commonwealth Office (FCO), Danish and Swedish Governments, International Media Support, China Central Television, State Council Information Office and PRC Ministry of Defence. These have involved Nick Davies of The Guardian, Paul Kenyon, Presenter of BBC’s Kenyon Confronts, Kevin Sutcliffe, Head of Factual Programming at Channel Four at the time and Steve Hewlett, presenter of BBC Radio 4’s The Media Show.
"Chinese officials’ understanding of the functions of the media in Western countries and their ability to respond to and interact with the media has been much enhanced by the excellent intensive 3-week briefings designed and executed by the China Media Centre and provided to ministries, provinces and cities over the past 7 years." – Ma Hong, Head of Spokesperson Development, State Council Information Office of the Peoples Republic of China
Our impact on the Chinese Media
Major Chinese television companies have adopted new methods of programme production and 10 others have bought training and consultancy from CMC. Since Hunan TV trained with China Media Centre in 2005, 20 Chinese broadcasters have bought over 35 English made formats.
"Hunan TV has sent many producers to the China Media Centre where they have benefited from its courses. Since our relationship, Hunan has become the most successful broadcaster in China, and this has been much helped by the professional development courses we had with the Centre. We are the first broadcaster to buy format shows from the UK and this is thanks to CMC who introduced this opportunity to us. Now many TV networks have followed our lead." – Nie Mei, Vice President, Hunan Broadcasting Group
CMC acknowledges the support of All Party Parliamentary Group on China, British Academy, BP, Foreign & Commonwealth Office (Public Diplomacy Challenge Fund), Houghton Street Media, HSBC, Leverhulme Trust, McKinsey & Company, Norton Rose, Prudential plc, Quintin Hogg Trust, Research Councils UK, Rio Tinto plc, Rolls Royce plc, Royal Bank of Scotland, Trade & Industry Committee of the House of Commons, Westmarc.