Welcome to your course
We are delighted to welcome you to the Marketing Communications with AI Integration BA degree at the School of Management, Marketing and Experience Industries.
The induction activities are designed to introduce you to the University, your course and to your fellow course members before you begin your studies and your course leader will be available to advise and support you.
It is essential that you attend all of your induction events, to give you the best possible start to your time with us.
Welcome to the School of Management, Marketing and Experience Industries
We welcome you to our diverse School community and look forward to working together on exciting modules that encourage active learning, often with industry input. We encourage students to enhance their University experience with work-based learning, placements, and we will support you in your early career. Some of our former students come back to explain their journey and to offer internships and other opportunities; some of you will go on to do the same.
Collecting your ID card and completing enrolment
As part of your induction and to complete your enrolment, you'll need to collect your student ID card.
Your time slot for collection is:
11am, Monday 14 September
Marylebone Campus
For more information about enrolment, including related FAQs, visit our Enrolment for new students page.
Course induction schedule
Your course induction events may take place online or on campus – check the details for each event below.
The timing and venue for events may change, so double check this page closer to the date.
Collecting your ID card and completing enrolment
11am
Location: Marylebone Campus
School welcome
12.45-1.15pm
This event is where the senior members of the university community will welcome you to the university and the business school, highlighting exciting opportunities open to you while you study.
Location: Hogg Lecture Theatre (room L294) (Second floor, Luxborough building), Marylebone Campus
Course welcome
2.30–4.30pm
Join us for an exciting course welcome event where you'll meet fellow students, explore new opportunities, and kick-start an incredible learning journey!
This session will be led by your course leaders and will include the following:
- Meet Friends of Arriving New Students (FANS)
- Information on specialist spaces, digital engagement – Blackboard VLE, option modules – Polylang
- Expectations – staff and students, engagement, teaching and assessment approaches, employability and opportunities
- Librarian: Introduction to the business resources and databases in the library – researching brands and companies
Location: Hogg Lecture Theatre (room L294) (Second floor, Luxborough building), Marylebone Campus
Course activity
10.30am–1.30pm
This event provides a perfect opportunity to connect with new friends, share ideas, and build lasting relationships in a fun and vibrant atmosphere! You will meet more academic members of the course team who are eager to welcome you to the University.
Location: Room C280 (Second floor, Chiltern building), Marylebone Campus
Students' Union Marylebone Welcome Fair (Optional)
10am–4pm, Ambika P3, Marylebone Campus
The fair will provide you with the opportunity to see what the Students' Union and University have to offer outside of your studies.
Please visit the UWSU Welcome website for full details.
Westminster Business School Welcome Event
4.30pm
Join us for the Westminster Business School Welcome Event, created especially for our new students, featuring an inspiring talk from our guest speaker, Tom Toumazis MBE – entrepreneur, investor, TEDx speaker and business leader who has helped shape some of the world’s biggest media and technology brands, including Disney and Yahoo!.
Alongside a welcome from our Head of College, Tom will share his inspiring journey from leading global organisations to using his skills and experience to make a positive difference. Awarded an MBE for his services to children through his work with the NSPCC and Childline, Tom’s career is proof that success isn’t just about business – it’s about using your skills to create opportunities and make a positive difference.
The event will bring together new students, course leaders and members of the Business School community as you begin your journey at Westminster Business School. Hear from an inspiring business leader, connect with your peers, and start your university experience with insight, ambition and confidence.
Location: Hogg Lecture Theatre (room L294) (Second floor, Luxborough building), Marylebone Campus
Case Study Induction
10am–5pm (Meeting at the front left corner outside the London Zoo entrance at 9.50am)
A day visit to ZSL London Zoo giving undergraduate Marketing students a dynamic, real-world case study right in the heart of the capital. You will analyse the zoo’s diverse target audiences, evaluate its current visitor experience and gather vital insights needed to design compelling, innovative marketing campaigns that engage the public and support the zoo's global mission.
Location: ZSL London Zoo (Zoological Society of London), Outer Circle, Regent's Park, London NW1 4RY
Outdoor Film Screening (Optional)
6.30–9.30pm
All new students are invited to an outdoor cinema event at Harrow Campus. The college will be providing one free drink and a choice of snack for the first 500 attendees, as well as a paid bar during the screening.
Students' Union Harrow Welcome Fair (Optional)
10am–4pm, The Den, Harrow Campus
Your one stop shop to finding out about your Students' Union and everything that we have to offer to make your time at Westminster as enjoyable as possible.
Please visit the UWSU Welcome website for full details.
Welcome Festival (Optional)
11am–5pm, Harrow Field, Harrow Campus
Food, drinks, entertainment, and music for students – registration required.
Please visit the UWSU Welcome website for tickets and full details.
Key contacts
Course leaders
Kevin Heffernan (International Marketing)
E: [email protected]
Paul Carless (Marketing Communications with AI Integration)
E: [email protected]
Ali Baig (Marketing Management)
E: [email protected]
Dr Dunni Omebere-Iyari (Digital Marketing)
E: [email protected]
Maria Bortnovskaya (Digital Marketing)
E: [email protected]
Dr Arthur Egwuonwu (Marketing and Data Analytics)
E: [email protected]
Course resources
Blackboard
Blackboard is our online learning platform, which you'll be able to log in to after you've set up your University email address and password.
Teaching timetables
Teaching starts in the week commencing Monday 21 September and you can check your teaching timetable to see when and where your classes are being held.
Course handbook
Full details on the course structure, modules and course team are included in the course handbook, which can be found on Blackboard.
Reading list
Your online reading list will give you easy access to the materials recommended by your lecturers. This might include e-books, articles, scanned chapters, databases and online videos. You can also find locations and availability for print books in the library in your online reading list.
Support and services
Welcome to Westminster
Visit our Welcome to Westminster page for everything you need to get started at Westminster.
Student Centre
If you need help with enrolment or have any questions, please use the live chat.
Academic English
If you'd like to hone your academic English skills, watch our Academic English for Disciplinary Study Module video for starters and consider joining one of our Academic English Modules. If you have any questions, get in touch with the Academic English team at [email protected].