Naasu Genevieve Fofanah

Why did you choose the University of Westminster?

As a mature student in my early 30s, I felt very insecure about returning to higher education. I needed an environment that would understand me and invest in my potential. At the time, I was also going through a difficult divorce as a single parent. Despite everything, I saw education as my only path towards a fulfilling life.

During my research, I discovered that Westminster ranked highly for student diversity. My tutor at Newham College reassured me that I would do well there, particularly because of its strong Psychology course, and I trusted her advice. Finally, the location of my campus on Regent Street was the icing on the cake. I needed inspiration to come to university every day, and the environment was perfect for me.

How has your experience been studying in London?

Studying in London was both inspiring and therapeutic. The journey from Canning Town to Regent Street became a daily learning experience. I would watch people commute and imagine how my own life could change if I succeeded. I made many life decisions while sitting on the tube.

I especially loved the City of London, where most passengers disembarked each morning. I dreamed of being one of them one day, walking out in a sharp suit. When my daughter later gained a place at the City of London School for Girls, I felt incredibly proud.

London’s social scene also made it easier to connect with fellow students and friends. Even on gloomy days, window shopping lifted my spirits. Studying in London was one of the best decisions I ever made.

What have you particularly enjoyed about your course?

Psychology wasn’t well known in my community, and many people didn’t understand why I wanted to study human behaviour. Some even questioned whether it would give me the lifestyle I wanted.

I chose Psychology because I wanted a course that prepared me for the real world. I needed something flexible and transferable. Sierra Leone, my country of birth, had just emerged from an 11-year civil war, and I wanted to be mentally equipped to serve my community. The programme offered a supportive learning environment that helped me grow both academically and personally.

Being elected as a Course Representative was a highlight. It helped me develop leadership skills and boosted my confidence. The responsibility kept me grounded and motivated, and I became more connected with both students and lecturers. It was a turning point in my journey.

How have you found academic support during your studies?

I found the academic support extremely valuable. I struggled with science and mathematics, and some core modules, especially psychobiology and quantitative research methods, felt intimidating. At one point, I even considered dropping out.

I shared my concerns with my personal tutor, feeling completely defeated. He reassured me that I was capable and encouraged me not to be too hard on myself. His guidance made a huge difference. The lecturers were approachable and always willing to help. 

Tell us about any activities you undertook outside your course

As a mature student and single mother, I didn’t have many opportunities to take part in activities beyond my course, but the academic and leadership experiences I gained were incredibly meaningful.

How did the course prepare you for your current role?

My background in Psychology gave me a strong foundation for my current work, especially in understanding behaviour, building trust, and responding to people’s needs. These skills have been essential in financial services, where empathy and communication are key.

Studying Business Psychology also helped me develop tailored financial products for women working in the informal sector. The adaptability of my Psychology degree allowed me to work across fields such as human rights, public policy, sports administration, politics, and entrepreneurship. It also gave me the confidence to pursue further education at world-leading institutions.

Tell us about your current role

I am the Founder and CEO of Women’s Green Bank (SL) Ltd and Susue Women’s Finance (SL) Ltd. My work focuses on promoting financial inclusion for women in Sierra Leone, particularly those in the informal sector.

Through a pilot project with the Sierra Leone Commercial Bank, we supported over 5,000 women to save and access affordable loans at single-digit interest rates. We achieved a zero non-performing loan rate. This has helped many women formalise their businesses and access products such as vehicle financing and insurance.

I am currently working towards launching the Women’s Green Bank in 2027 and serve as Co-Chair of the Bank of Sierra Leone Financial Literacy Working Group.

What was the most surprising or unexpected aspect of your Westminster experience?

I never thought I would fit in at university. What surprised me most was not only fitting in, but stepping into leadership and excelling as a Course Representative.

What’s the best aspect of being a University of Westminster student?

I am proud that Westminster helped shape me into a global leader. My degree opened doors to world-class institutions in the UK and Overseas.

Your thoughts

I made lifelong friendships at Westminster and found a sense of belonging during a very important chapter of my life.

What advice would you give to someone considering studying at Westminster?

Remain authentic and explore every opportunity available. Westminster allows you to become the best version of yourself if you’re open to growth.

What advice would you give to students considering this career?

Psychology is a versatile degree that opens doors to many career paths. Choose modules that align with your interests and develop transferable skills. Psychology offers long-term value, and you can always return to contribute to the field later in life.