Publications

2023

• Martín-Peña, M. L.; Sánchez-López, J. M.; Kamp, B.; and Giménez-Fernández, E. (2023). The innovation antecedents behind the servitization–performance relationship. R&D Management.
• Martin-Peña, ML; Garcia-Magro, C; Sanchez-Lopez, JM. (2023). Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis. Behaviour & Information Technology. 

2022

• Childe, S., and Soares, A. (Eds.). (2022). Handbook of Research Methods for Supply Chain Management, Cheltenham, UK: Edward Elgar Publishing.
• Pandey, P. and Zheng, Y. (2022). Social positioning matters: A socialized affordance perspective of mHealth in India. Information Systems Journal.
• Ruiz-Alba, J. L., Mediano, J., Ayestarán, R. & López-Tenorio, P. (2022). Fashion events and eWOM. Event Management. Volume 26, Number 2 (13), pp. 405–417.
• Ruiz-Alba, J. L., Abou-Foul, M., Nazarian, A. and Foroudi, P. (2022). Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness. Information Technology & People. Vol. 35 No. 7, pp. 2470-2499.
• Cuesta-Valiño, P., Gutiérrez-Rodríguez, P. and Loranca-Valle, C. (2022). Sponsorship image and value creation in E-sports. Journal of Business Research. Vol 145, pp. 198-209.
• Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., Núñez-Barriopedro, E. and García-Henche, B. (2022). Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context. Journal of Business Research. Volume 156, 113475.
• Achia, A., Adeola. O. Achi, F. 2022. CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility, Journal of Business Research
• Pinillos-Costa, M.J., Díaz-Garrido, E., Martín-Peña, M.L. 2022. The origin and evolution of the concept of servitization: a co-word and network analysis. Journal of Business and Industrial Marketing (ahead-of-print)

2021

• Owusu, R., Hinson, R, Adeola, O., Oguji, N. 2021. Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa, Routledge
• Adeola, O. 2021. Gendered Perspectives on Covid-19 Recovery in Africa, Towards Sustainable Development. Palgrave.
• Adeola, O., Moradeyo, A., Muogboh, 0., Adisa, I. 2021. Consumer values, online purchase behaviour and the fashion industry: an emerging market context, PSU Research Review
• Ribeiro, M., Adeola, O. et al. 2021. Women entrepreneurship orientation, networks and firm performance in the tourism industry in resource-scarce contexts, Tourism Management
• Kazakov, S., & Oyner, O. (2021). Wellness tourism: a perspective article, Tourism Review. 76(1), pp. 58-63
• Abou-Foul, M., Ruiz-Alba, J. and Soares, A., 2021. The impact of digitalization and servitization on the financial performance: An empirical analysis, Production Planning & Control. Vol 32 (12) pp.975-989
• Kazakov, S., Ruiz-Alba, J. and Muñoz, M. 2021. The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises, European Journal of Management and Business Economics. 30 (2), pp. 129-151
• Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., & Nuñez-Barriopedro, E. 2021. The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion, Corporate Governance International Journal of Business in Society (ahead-of-print)

 2020

• Singh, J., Crisafulli, Benedetta and Quamina, L. 2020. ‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances, Journal of Business Research. 117, pp. 839-849

• Singh, J., Crisafulli, B. and Quamina, L. 2020. How intensity of cause-related marketing guilt appeals influences consumers: The roles of company motive and consumer identification with the brand, Journal of Advertising Research. 60 (2), pp. 148-162

• Singh, J, Crisafulli, B, Quamina, L. and Xue, M 2020. 'To trust or not to trust': The impact of social media influencers on the reputation of corporate brands in crisis, Journal of Business Research. 119, pp. 464-480
• Singh, J., Crisafulli, B., Quamina, L. and Kottasz, R. 2020. The role of brand equity and crisis type on corporate brand alliances in crises, European Management Review. 17 (4), pp. 821-834
• Kazakov, S. and Ruiz-Alba, J. 2020. The nexus of internal market orientation and international HR management. European Journal of International Management

• Gonzalo-Hevia, N., Martín-Peña, M.L. 2020. Servitisation in manufacturing: proposal of an ontology. International Journal of Business Environment. 11 (4), pp. 417- 443

• Martín-Peña, M.L., Sánchez-López, J.M., Díaz-Garrido, E. 2020. Servitization and digitalization in manufacturing: the influence on firm performance. Journal of Business and Industrial Marketing. 35 (3), pp. 564-574.

2019

• Adeola, O; Evans, O. 2019. Digital tourism: mobile phones, internet and tourism in Africa, Tourism Recreation Research
• Ruiz-Alba, J., Guesalaga, R., Ayestarán, R. and Morales Mediano, J. 2019. Interfunctional coordination: the role of digitalization. Journal of Business and Industrial Marketing. 35 (3), pp. 404-419
• Ruiz-Alba, J., Nazarian, A., Rodríguez-Molina, M. A., & Andreu, L. 2019. Museum visitors’ heterogeneity and experience processing. International Journal of Hospitality Management, 78, 131-141
• Morales Mediano, Javier, & Ruiz-Alba, J. 2019. New perspective on Customer Orientation of Service Employees: A conceptual framework. The Service Industries Journal 39.13-14 (2019): 966-982
• Ruiz-Alba, J., Soares, A., Rodriguez-Molina, M., & Frias-Jamilena, D. 2019 Servitization strategies from customers’ perspective: the moderating role of co-creation, Journal of Business and Industrial Marketing, Vol. 34 No. 3, pp. 628-642
• Morales, J and Ruiz-Alba, J. 2019. Customer Orientation in Highly Relational Services. Marketing Intelligence & Planning. 38 (2), pp. 209-223
• González-Porras, J., Ruiz-Alba, J., Rodríguez-Molina M.A. and Guzmán-Parra, V. 2019. International Management of Customer Orientation. European Journal of International Management
• Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Banoun, A. 2019. Gamification and Entrepreneurial Intentions. Journal of Small Business and Enterprise Development. 26 (5), pp. 661-683

2018

• Haj Youssef M.S. and Christodoulou, I. 2018. Exploring cultural heterogeneity: The effect of intra-cultural variation on executives’ latitude of actions in 18 countries. International Journal of Cross Cultural Management. 18 (2), p. 241–263

• Martín Peña, M.L., Díaz-Garrido, E., Sánchez-López, J.M. 2018. The Digitalization and Servitization of manufacturing: A review on digital business models. Strategic Change. 27(2), pp. 91-99

2017

• Soares, A., Soltani, E. and Liao, Y.-Y. 2017. The influence of supply chain quality management practices on quality performance: an empirical investigation. Supply Chain Management, Vol. 22 No. 2, pp. 122-144
• Martín Peña, M.L., Pinillos-Costa, M.J., Reyes-Recio, L.E. 2017. The intellectual basis of servitization: A bibliometric analysis. Journal of Engineering and Technology Management. 43, pp. 83-97