Professor Andrew Groves, Professor of Fashion Design, was quoted in an article by The Guardian about how pyjamas and loungewear have emerged as a men’s daywear trend during the pandemic.


The article discussed how pyjamas and loungewear have become the go-to pieces of clothing during the pandemic, with the items even making appearances outdoors and on virtual awards shows. Professor Andrew Groves said: “The private domestic space no longer exists; it’s been Instagrammed and TikToked to death.”

Professor Groves added: “As a result there are no clothes we wear for ‘private’ moments. Everything is now available for public consumption.”

Read the full article on The Guardian’s website.

Press and media enquiries

Contact us on:

[email protected]