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As Course Director for BA Fashion Design at Westminster, Andrew Groves has educated a generation of fashion designers in menswear, womenswear and accessory design. These include Liam Hodges, Ashley Williams, Claire Barrow, David Ferreira, Katie Ann McGuigan and Roberta Einer.
Other graduates under his tuition are now working as designers at fashion houses including Louis Vuitton, Loewe, Kenzo, Alexander McQueen, Versace, Tom Ford, Burberry, Celine, Max Mara, Chloe and Jacquemus.
For the last decade, Groves has sat on the steering committee of the British Fashion Council, Colleges Council in London. The Colleges Council was founded by the BFC in 1993 to create an interface between education and industry, and to provide opportunities for students including events, bursaries and competitions.
In 2016 Groves established the Westminster Menswear Archive. The Archive was founded to encourage and develop the study of menswear design from a technical and functional point of view and consists of hundreds of garments covering military, workwear, industrial, social and designer clothing. It is also intended to advance the general knowledge of menswear as a design discipline and to be used as a resource tool to inform contemporary menswear design.
Groves developed Westminster's award-winning internship programme that has allowed students to work for some of the most prestigious companies including Louis Vuitton, Maison Margiela, Dior, Balenciaga, Lanvin, Givenchy, Alexander McQueen, Celine, Stella McCartney, Tom Ford, Burberry, Chanel, Marc Jacobs, and Alexander Wang.
As well as teaching at Westminster, Groves has also undertaken the role of External Examiner for many other universities, including the Central Saint Martins, Kingston University, Manchester Metropolitan University, London College of Fashion; the University of Brighton, and the University of Salford. Additionally, he has served as an External Assessor for Central Saint Martins, and the London College of Fashion.
Before his career as a fashion academic Groves worked as a designer in the fashion industry both under his eponymous label as well as for other designers, most notably Alexander McQueen. Until the mid-1990s Groves was Alexander McQueen’s Senior Design Assistant before then enrolling onto MA Fashion course at Central Saint Martin’s College of Art and Design, where Professor Louise Wilson taught him.
Graduating with distinction in 1997, his final collection made front page news the following day which led to him launching his eponymous label during London Fashion Week where he showed until 2001. Stockists included Browns in London, Joyce in Hong Kong and Barneys in New York.
Mixing traditional Savile Row tailoring techniques with found objects such as masonry nails, hair, and dead flies, his aesthetic combined the worlds of literature, fine art, and fashion. In addition to his London Fashion Week collections, he also designed outfits for Robbie Williams, Kylie Minogue, Suede, and The Spice Girls. His work is collected by several museums including the V&A in London, and the Fashion Museum in Bath.
He has commented widely on the fashion industry and fashion education for numerous media outlets including BBC News and Channel Four.