Priya Ahluwalia, who graduated from the Menswear MA course at the University of Westminster, has received top reviews for her new collection which was shown at this year’s London Fashion Week (LFW). 

Three male models stood in line wearing Ahluwalia clothing

Ahluwalia presented a short film, titled ‘Traces’, in collaboration with musician Cktrl and director Stephen Isaac-Wilson. In the film, the models move synchronously to an exclusive score composed by Cktrl, representing the spirit of brotherhood and unity seen in the garments.  

Priya’s namesake menswear brand draws inspiration from her Indian-Nigerian heritage by repurposing vintage materials in factories that employ rural women and pay them fairly. She has shown at London Fashion Week Men’s since 2018 and is part of the British Fashion Council’s NEWGEN scheme. Her stockists include SSENSE, Browns and Matches.

Fashion-industry trade journal WWD reviewed the AW21 collection, describing it as a “confident new range” with a “striking new logo and a fresh spin on tailoring”. Vogue magazine also wrote about the collection, mentioning the logo and reviewing the brand as a leader in creating sustainably sourced clothes for males in the “crossover between the streetwear and designer fashion genres.” British style magazine Dazed wrote that the clothes cater to everyone, “juxtaposing high-contrast tracksuits and sharp tailoring.”

Talking about Ahluwalia’s show, Professor Andrew Groves, Professor of Fashion Design at the University of Westminster, said: “The Ahluwalia show at LFW was deeply inspiring. At a time of uncertainty, as we all reflect on the profound changes that we are experiencing together across the world, Priya produces a show that quietly brought together several strands of discourse to meditate on how we can be a conduit for change through our individual actions and the way we dress.”

Find out more about Fashion courses at the University of Westminster. 

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