Andy Green, a Visiting Lecturer on the Public Relations and Advertising BA Honours course, has co-produced a free Creativity toolkit to share with PR practitioners around the globe to help them be more resourceful during lockdown. 


Part of the Public Relations and Communications Association (PRCA), the toolkit is a new initiative enabling public relations and communications professionals to be more resourceful in responding to the impact of COVID-19. 

The survival kit is designed to cover four key dimensions. The first is responding to the pandemic, with guidance on how to reveal your authentic quality and findings ways to show it. The second is exploring new ways of doing, using the disruption to reflect on news services and ways of delivery. The third dimension is preparing for a post-lockdown ‘new normal’, and the fourth is how to hit the ground running to seize early initiatives. 

Each week the PRCA will be sharing a new Creativity toolkit to spark, stretch, focus, or disrupt thinking.

The PRCA is the world’s largest PR professional body, representing over 30,000 practitioners and operating in 66 countries around the world. The Association promotes all aspects of PR and communications by helping teams and individuals maximise the value they deliver to clients and organisations. They do this through providing industry data, facilitating the sharing of communications best practice, and creating networking opportunities. 

Francis Ingham, Director General of PRCA, said about the toolkit: “We’re focused on providing all the support we can to our members and the wider PR industry during this time. With thanks to Andy Green, the ‘Creativity Survival Kit’ will help to spark our members’ thinking to be better primed for spotting new opportunities and to be better prepared for the post-lockdown ‘new normal’.”

Green is the author of ‘Creativity in Public Relations’, the world’s first book on the subject and has trained more than 5,000 professionals in creative thinking skills, and pre-lockdown he ran creativity classes on the London Tube. He also delivers the PRCA ‘Transform your creativity’ and ‘Brand & Brand Storytelling’ workshops. 

Green said about the toolkit: “We face the worst of times. Yet by sharing some great tools to boost resourcefulness through more creative, flexible and agile thinking, you can make both the best of these bad times as well as seize the inevitable seeds of opportunities.”

Find out more about the toolkit on the PRCA website.  

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