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Overview
Course summary
In today’s fast-changing digital world, your brand identity is one of your most valuable assets. This intensive course gives you the skills to create a distinctive, digital-first brand identity from the ground up.
You’ll combine essential branding theory with practical design work, exploring the core elements that make brands stand out online. Expert-led sessions cover visual culture, market positioning and storytelling, showing how these shape audience perception. You’ll then learn to translate these ideas into coherent, impactful designs for digital platforms.
Working in Figma and using professional workflows, you’ll take a project from concept through to visual execution. You’ll experiment with typography, colour palettes, logos and visual assets, developing a cohesive style that reflects a clear brand ethos.
By the end, you’ll have a professional brand guidelines document – a resource you can use for your own projects or present to clients, employers or investors. Whether launching a start-up, rebranding a business or expanding your creative skills, you’ll leave with practical, transferable tools to make your brand stand out.
Who is this course for?
This course is suitable for:
- Entrepreneurs and start-up founders wanting to develop a distinctive brand identity.
- Creative professionals seeking to expand their brand design skills.
- Beginners with no prior design or software experience.
- Anyone interested in learning digital tools and techniques to create a cohesive brand identity.
Discounts and offers
Groups
If you are booking as a group or institution, please contact us before you book as you may be able to benefit from our 15% group or corporate discounts.
Returning short course delegates
We offer a 10% discount to returning short course delegates. If you’re not booking your first short course or professional qualification with us and this discount is not applied to your course at checkout, please contact us.
UoW undergraduate/postgraduate students, alumni and colleagues
We also offer a 20% discount to our undergraduate and postgraduate students, alumni, and colleagues. To receive your discount code, please contact us before booking your course.
Course structure
- Branding elements and creative research
- Multidisciplinary perspectives on branding
- Defining the direction of your branding project
- Brand development and design
- Creating and refining your visual identity
Teaching and assessment
You will learn through a mix of short tutor-led presentations, guided research activities and practical design tasks. These sessions will support you in developing your final piece – a concise brand identity guideline. There is no formal assessment for this course.
Entry requirements
No formal entry requirements. Some design or software experience may be helpful, but is not essential.
Tutor information
Alessandro Monaco
Alessandro is an art director, designer, and lecturer based in London, working across the intersecting fields of design, art direction, visual art, and research. With over 15 years of experience spanning the fashion industry, design studios, and higher education, his practice blends conceptual depth with hands-on application. Alessandro’s approach is both practical and engaging, shaped by real-world insights and a strong commitment to experimentation and critical thinking. He has collaborated with leading brands and institutions, bringing a multidisciplinary perspective to creative processes. His courses are designed to inspire, challenge, and equip delegates with tools to develop their own visual language and confidently navigate the creative industries.
Accreditation
You'll receive a digital certificate from the University once you have successfully completed the course.
Learning outcomes
By the end of the course you'll be able to:
- Analyse contemporary branding strategies and visual identities through cultural, aesthetic and digital trends.
- Apply brand theory to create a conceptual framework for a new digital brand.
- Conduct visual research to develop mood boards, typography systems and colour palettes.
- Design brand identity components such as logos, visual assets and tone of voice.
- Document your work in a professional brand guidelines document.
Benefits for your organisation include:
- Understanding the role of visual communication and creative branding to develop a coherent presentation of your brand’s ethos, following clear strategic ideas.
Booking
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