This course aims to create a forum for airports and airlines that will discuss how to effectively conduct and assess market research. The air transport industry is constantly striving to become more commercially effective in an competitive and uncertain business environment. Market research is of particular importance to this, providing vital information to enable demand-led decisions.
Who is this course for?
The seminar has been designed to appeal to a wide range of participants.
It will be of interest to:
- marketing and commercial managers of airlines and airports
- staff involved with passenger surveys and market research
- aviation specialists in government departments
- suppliers of air transport products
- consultants who are working in the field of air transport
Focusing on market research, the course will cover:
- designing an effective survey of air travellers
- how Heathrow uses its market research
- market research for a niche airport
- aviation and other data sources: utilisation and caveats
Teaching and learning methods
We will use a wide variety of learning methods and techniques including:
- case studies
- debate and discussion
Participants on this course will receive a certificate of attendance which can be used to as supportive evidence for continued professional development (CPD).
This course will run in autumn 2020. Bookings will open in the upcoming months. If you have any questions about the course in the meantime, please get in touch with us via the details at the bottom of this page.
Dr Nigel Dennis is head of the Air Transport Unit, co-ordinating the aviation research and teaching activities at the University of Westminster. He has carried out consultancy work for many clients including British Airways, Ryanair, DHL, BAA and the European Commission, and has published numerous papers and articles.
He is course leader of the Air Transport Planning and Management MSc and has taught airline planning on the existing Master's degree programmes for 20 years.
George Efkolides, Head of Passenger Experience and Airport Insights, Heathrow Airport
Bernard Lavelle, Former Sales Director, London City Airport
Frances Kremarik is a Lecturer in Air Transport at the University of Westminster, specialising in air transport surveys and data, along with the North Atlantic market.
Professor Andrew Cook lectures on air traffic management and quantitative methods on the department's internal Masters courses (MSc Air Transport Planning and Management, MSc Transport Planning and Management) and external aviation short courses. He also supervises, coordinates and examines MSc/PhD research internally and externally.
Adrian Lawes, Director, Consumerdata Ltd
This course is taught at our Marylebone Campus in central London, within easy walking distance of Regent's Park and Marylebone High Street.