- Research Group for Inclusive and Sustainable Business
About me
Mengran joined Westminster Business School as a Lecturer in Marketing in 2024. She holds a PhD in Marketing from the University of Sheffield.
Teaching
Mengran leads the postgraduate modules Artificial Intelligence for Marketing and Social Media and Content Marketing. She uses case studies, role-play and debates to develop critical and ethical reasoning, and simulations, no-code/low-code AI workshops and live briefs to build data-driven, AI-ready professional skills. She is a Fellow of the Higher Education Academy.
Research
Mengran's research lies at the intersection of marketing, information systems and innovation management, with a specific focus on responsible AI in organisations and AI-enabled service interactions.
Publications
For details of all my research outputs, visit my WestminsterResearch profile.