About me
Mengran joined Westminster Business School as a Lecturer in Marketing in 2024. She holds a PhD in Marketing from the University of Sheffield.
Teaching
Mengran leads the postgraduate modules 7MARK033W Social Media and Content Marketing and 7MARK037 Artificial Intelligence for Marketing. She also teaches 4MARK011W Innovative Marketing and has previously taught Marketing for International Business (4MARK002W), Web Design and Content Creation (4MARK010W), Social Media Marketing (5MARK015W), and Sustainability Marketing (6MARK029W).
Research
Mengran studies emerging technologies (e.g., artificial intelligence) and their transformative impact on marketing. She employs interdisciplinary and multidisciplinary research approaches, combining machine learning, field and lab experiments, and social science theories, to approach behavioural problems at the individual, group, and organisational levels. Her interests span a range of application domains, including artificial intelligence for innovation, healthcare, the sharing economy, and social good.
Publications
For details of all my research outputs, visit my WestminsterResearch profile.