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About me

Lorna Stevens is a Reader in Marketing at the Westminster Business School. Prior to this she worked as a Senior Lecturer in Marketing at the University of the West of Scotland, and as a Lecturer in Marketing at the University of Ulster. She has a PhD in Consumer Behaviour (2003), an MA in Marketing, and a BA (Hons) in English Literature.

Teaching

Lorna has taught a range of subjects, including consumer behaviour, marketing communications, advertising, brands and branding, consumer culture and business research methods, at both undergraduate and postgraduate level. She has also taught modules on Principles of Marketing and Marketing Management. She currently teaches modules on Strategic Marketing from an International Perspective and Managing Brands at the University of Westminster.

Research

Lorna has published in a wide ranging of national and international marketing journals, including Journal of Advertising, Journal of Strategic Marketing, Journal of Macromarketing, Journal of Marketing Education, Journal of Marketing Management and Journal of Consumer Behaviour. She has also contributed to a number of edited books, including Marketing Management: A Cultural Perspective (2012), Gender, Culture and Consumer Behaviour (2012), Motherhoods, Markets and Consumption (2014), Brand Mascots (2014) and Philosophy of Marketing (2013). She is an Associate Editor of the Journal of Marketing Management and on the Review Board of Marketing Theory.

Publications

For details of all my research outputs, visit my WestminsterResearch profile.