Darrell is the Course Leader for the undergraduate marketing degrees at University of Westminster. This comprises of around 400 students studying the three specialist degrees in Marketing Communications, Marketing Management and International Marketing. His responsibilities include contributing to the identification, maintenance and enhancement of the quality of learning and teaching, monitoring the effectiveness of the teaching and learning experience of students and promoting and enhancing the development of innovative approaches to course delivery.
Darrell commenced at University of Westminster as a Visiting Lecturer in September 2009. During that period he has lead a number of modules and is currently also the Module Leader for Level 6 BMKT609 Personal Selling and Sales Management, Level 6 BMKT608 Integrated Marketing Communication, and Level 4, 4MARK007W Business Practice for Marketing 1.
After Graduating in Business Darrell began his career in marketing management in 1990 with London Underground as one of only two Marketing Graduates accepted onto the Marketing Management Training Scheme. He went on to become its youngest-ever Marketing Manager at the age of 24. He then joined InterCity Midland Mainline as Marketing Planning Manager in 1995 implementing innovative new travel and ticketing products for the newly ‘privatised’ UK railway (including the world’s first ever ‘on-board fax service’ and the rail industry’s first-ever ‘small group fare’), and leading multi-million pound major research projects.
After a period in CRM consulting he entered a career in professional education and development in 1997. Working for a range of public and private universities, business and accountancy training colleges In 2002 he Founded London School of Marketing. A private marketing college based in London delivering professional marketing qualifications he led its UK and overseas expansion before a planned exit in June 2005 to a VC-backed Management Buy-Out..
In 2006 he Founded Global Marketing Network, a global marketing association for marketing professionals aimed at developing a stronger, more unified Marketing Profession, worldwide. There he led the launch a the GMN Global Accreditation System, enabling marketing and sales professionals for the first time to be accredited against globally-established standards.
He has delivered speeches and training in many overseas countries including China, France, Ghana, India, Malaysia, Nigeria, Russia, Uganda and Sri Lanka. He has written two textbooks, 'Developing Global Marketing Strategy' (BPP, 2010) and 'Aligning the Organisation to the Vision' (BPP, 2010). In 2013 he was responsible for creating and implementing a new digital magazine for marketing practitioners and scholars, Global CMO.
Darrell’s innovative approaches to teaching and learning have been recognised. During the academic year 2016/17 Darrell and his students were voted the best UK University Mannequin Challenge which went viral! He has also been recognised a Fellow of the Higher Education Academy.
Recently he succeeded in obtaining significant five-figure external funding for an innovative and exciting social enterprise project which will see University of Westminster students engaging with students from University of Rwanda to create a social enterprise which make a sustainable difference in Rwanda.
Beyond Westminster Darrell is also an Honorary Lecturer at University of Liverpool on the AACSB-accredited Online Executive MBA.