I am an experienced marketing communications specialist with expertise in communications for financial services, charities and others. After graduating from University College London with a degree in Anthropology, I worked in the print and publishing industry and then financial services followed by six years as managing director of a small communications agency before joining a national charity and then taking a Masters Degree in marketing.
My academic interest has always been in the social context of marketing and marketing communications and the application of social theory, especially Pierre Bourdieu. I was a founding member of the European Social Marketing Association and have presented research at the European and World Social Marketing Conferences.
I am the author of two books with Bloomsbury - Marketing and PR on a Shoestring and Virtually Free Marketing.
I previously taught at the Universities of Greenwich and Brighton and I am visiting faculty at Audencia Business School in Nantes, France.
I lead the MA/MSc Marketing Communications and teach on the course as well as on other marketing modules at postgraduate level.
Previously I developed modules in Social Marketing, Media Planning and Buying, Communications in Context and Contemporary Issues in Marketing.
My research concerns the social context of marketing communications and social marketing.