- Research Group for Inclusive and Sustainable Business
About me
I am an experienced marketing communications specialist with expertise in communications for financial services, charities and others. After graduating from University College London with a degree in Anthropology, I worked in the print and publishing industry and then financial services followed by six years as managing director of a small communications agency before joining a national charity and then taking a Masters Degree in marketing.
My academic interest has always been in the social context of marketing and marketing communications and the application of social theory, especially Pierre Bourdieu. I was a founding member of the European Social Marketing Association and have presented research at the European and World Social Marketing Conferences.
I am the author of two books with Bloomsbury - Marketing and PR on a Shoestring and Virtually Free Marketing.
I previously taught at the Universities of Greenwich and Brighton and I am visiting faculty at Audencia Business School in Nantes, France.
Teaching
I lead the MA/MSc Marketing Communications and teach on the course as well as on other marketing modules at postgraduate level.
Previously I developed modules in Social Marketing, Media Planning and Buying, Communications in Context and Contemporary Issues in Marketing.
Research
My research has mainly been in the area of social marketing including projects for London boroughs on participation in health screening and applying psycho-therapeutic models and Bourdieu's theory to marketing. I'm interested in all the ways in which marketing can achieve social good and counteract the negative impacts of a 'marketised' society. Most recently, I've been more interested in a critical perspective on marketing and current research includes a systematic review of the marketing literature on Ultra Processed Foods (UPFs).
Publications
For details of all my research outputs, visit my WestminsterResearch profile.