Professional, ethical, multi-award winning senior Chartered Marketer with significant Executive Board experience. FTSE100 consultant & industry recognised marketing expert.
Kelvin is a strategic marketing & digital specialist with expertise in transforming marketing within organizations for measurable improvements in profit, sustainable growth & exit strategies. He is Marketing Partner at Incisive Edge, the UK's No1 Inbound Digital Marketing Agency for Venture Capital, Private Equity and Angel funded (pre-series A to B) Tech Start-ups.
Previously, Kelvin has worked as Marketing Director for a PLC, Chief Marketing Officer of an International Charity, and Managing Director of a medium-sized London advertising agency; he has advised some of the world’s largest brands. Clients included: Apax, AT&T, BMW, Boots, BP, Lloyds Bank, M&S, Procter & Gamble, RAC, Rolls Royce, Samsung, Tesco, and Trinity Mirror Group.
Kelvin has experience in most industry sectors (B2B & B2C) including: FMCG, manufacturing, professional services, retail, service businesses and technology within established organizations, as well as, start-up & dot-coms (e-business).
Kelvin is an official CIM Marketing Consultant (GDF), and Course Director for the Chartered Institute of Marketing (CIM). In addition, he is a Corporate Trainer for the Institute of Data and Digital Marketing (IDM) and has professionally trained marketers from Axa, Britvic, Carlson Hotels, Co-op, Facebook, Fujitsu, Google, O2, and Virgin.
Kelvin is industry recognized as a CIM, ISM and IDM Fellow. He is a CIM Examiner (digital & social media expert), CIM Advisory Board member, CIM SME Ambassador, and been a CIM Regional Chairman, Institute of Practitioners in Advertising commentator on digital marketing, and marketing industry awards judge.
Fellow of the Chartered Institute of Marketing (CIM)
Fellow of the Institute of Direct & Digital Marketing (IDM)
Fellow of the Institute of Sales Management (ISM)
Course Director, Chartered Institute of Marketing
In-Company Trainer, Institute of Direct & Digital Marketing (IDM)
Course Leader, Cambridge Marketing College