About me
I have over 30 years’ experience in media and began by testing pilot programmes for the BBC, ITV, Sky and Channel Four, before moving on to researching presenters, new technologies, new channels, and helping develop new shows.
During this time, I tested hundreds of Tv programmes, helped launch BBC News 24, covered a General Election for Channel Four and investigated the impact of streaming services of viewing habits. At Fremantle Media I was charged with looking for new trends; finding what viewers might want in the future and briefing producers on ways to achieve these new programmes. I am now course leader with the University of Westminster, where I have gained valuable experience working with Chinese broadcasters.
Areas of expertise: Media industry strategy; new media technologies; the television industry; the film industry; television and app format design; international media organisations; digital product design and development.
Teaching
I teach across Media and Creative Industries programmes, including the MA module Format Development & Production, Creating Innovative Media Businesses and a social media focused module entitled Distribution & Marketing.I also contribute to the MA Global Media Business, delivered in partnership with the Communication University of China in both Beijing and London. My main areas of interest and expertise are Content Creation, eCommerce Businesses, Social Media Campaigns and Digitial Production