Yesterday, third year Public Relations and Advertising BA Honours students launched their virtual degree show, defying unforeseen challenges posted by coronavirus and showcasing their final project campaigns online.
During these uncertain times, the coronavirus outbreak has pushed PR and Advertising students to utilise their creativity in new and innovative ways in their degree shows more than ever before. The students and their tutors, Senior Lecturer Carl Jones and Course Leader John Brissenden, have embraced this unique opportunity and created a digital platform to present their integrated PR and advertising final projects.
The online show has been created in a way that divides each campaign into the ‘categories’ they represent, covering issues such as discrimination, mental health and the environment. The digital degree show, entitled ‘The Show Must Go On’, reflects the determination of the students to carry on and fight through these times to spread their creativity into the PR and advertising world.
The degree show launch welcomed attendees from across the globe to see students showcase their final projects, including a visit from Vice-Chancellor and President of the University Dr Peter Bonfield. The digital degree show showcased each student’s concept boards, a visual summary of their final project PR and advertising campaigns.
Talking about the launch event, Senior Lecturer on the Public Relations and Advertising BA Honours course Carl Jones said: “This is a student-led effort that demonstrates that even during a crisis, our students were prepared to work together using the online tools they had learned on the course, and are fully prepared to enter the public relations and advertising industries to solve any communications problem.”
John Brissenden, Course Leader of the Public Relations and Advertising BA Honours course, said: “Students on the Public Relations and Advertising course have not let the coronavirus pandemic stop them from producing work that represents everything they have learned at Westminster, or from putting on our first ever online only degree show. I am so sorry we could not be together to celebrate their success, but I am so proud to see what they have produced. The class of 2020 are truly special.”
Dr Peter Bonfield, Vice-Chancellor and President of the University of Westminster, added: “I am enjoying your online show this evening. High quality and a great way to show our students’ work. Congratulations to you all.”
Final year Public Relations and Advertising student Jennifer Nash said: “We are so happy and proud to have gained the interest of the Vice-Chancellor, thank you for visiting our final project page.”