- Service Research and Customer Experience
About me
Prof. Jose L. Ruiz-Alba is Professor of Marketing. He is the Research & Knowledge Exchange Leader of the School of Management and Marketing and the Leader of Service Research and Customer Experience Group.
He has more than 30 years of professional experience in service firms.
He is currently leading the XR-INSEAD project at Westminster Business School applying immersirve learning experiences (virtual reality) for learning and research.
Education
PhD in Marketing.
Executive MBA.STBS.
PDG IESE Business School.
Degree in Law.
Professional memberships
Senior Fellow of the Higher Education Academy (SFHEA)
Member of European Marketing Academy (EMAC)
Teaching
He has taught more than 25 different marketing subjects in UG and PG Courses including Service Marketing, Marketing for Managers and Strategic Marketing. He is currently the Module Leader of Marketing Management (final year students).
He has also taught Business Ethics. With broad teaching experience in executive education.
Academic blogs, Twitter and Gamification
He has more than 20 academic blogs with students https://goo.gl/xym9OT and he is using Twitter for different Courses https://goo.gl/PTrwp9 He has pioneered the use of gamification in Higher Education in the UK https://goo.gl/RJ5UKt.
Students as co-creators
He has coordinated more than 15 projects (some of them funded by the University of Westminster and the University of Málaga) where students are co-creators of learning resources: case studies and video case studies.
Case Method with Guest Speakers (CMGS)
He has developed his own methodology (Case Method with Guest Speakers, CMGS). He has created video case studies. This method has been published in JOTSE https://goo.gl/YeFTTx
International Teaching Experience
IESE Business School (University of Navarra) with three cases published at IESE: (Ignacio Valente, 2009; Michel Saint-Lauren, 2011; Olivia Baker, 2013).
IESE Business School (Executive Coach) (2004, 2005).
University of Balearic Islands (Mallorca) (MBA, MBTA) (2004-2011)
University of Málaga (Spain) (Lecturer in Marketing, 2010-2014)
Metropolia University of Applied Sciences (Finland, Helsinki) (2014)
Loyola University (Sevilla, Spain). (2013, 2014)
ICADE (Universidad Pontifica de Comillas, Madrid) (2014)
Cyprus Institute of Marketing (Nicosia, Cyprus) (2016)
The Claude Littner Business School, (University of West London) (Senior Lecturer in
Marketing) 2014-2017
Invited as visiting scholar at the University of Strasbourg (Dates TBC)
Invited as visiting scholar at the National Research University, Higher School of Economics (HSE) Moscow, (Russia) (May, 2018)
Doctoral Roundtable Universidad Complutense Madrid (November 2019).
Research
Areas of research interest
Main: Internal Market Orientation; Customer Orientation; Interfunctional coordination; Servitization, Virtual Reality.
Others: Entrepreneurial intentions; Gamification; Virtue Ethics in Business.
Research impact
He was the Co-chair of the International Conference CBIM2018 (18-20 June 2018) and he is co-chair of the International Conference CBIM2021 (22-24 June 2021). He has chaired CBIM2022 International Conference (21-23 June 2022).
Participation in International Conferences: he has presented contributions to more than 50 International Conferences. He got the Best Paper award at the Servitization Spring Conference (Manchester, 2016) and best Conference paper in the Tourism & Management Studies International Conference (Algarve, 2016).
Research funds
Awarded as Research Applicant with the Leverhulme Trust Visiting Professorship, 2022 (58.000 GBP).
He won the bid for a Scholarship for a PhD Project (2014-2018) (funded with 57.000 GBP) where he was the Director of Studies.
Research Project on Pharmaceutical Distribution (2014) (6.000 Euros).
International Credit Mobility and with Erasmus+ staff mobility.
Innovative Education Project (University of Málaga, 2015, 2016): (1.500 Euros; 2.000 Euros).
He is a member of the research team in 2 in a Research Projects funded by Spanish Ministry of Culture and Education (2015: 22.000 Euros and 2020: 37.000 Euros).
International Research Experience
Research stage at Bentley College (2006); Management Research Programme, Real Colegio Complutense. (Harvard Business School) (Boston, Massachusetts, USA) (2007 and 2012): University of Strathclyde (2013, 2014); Helsinki (2014); University of Navarra (2015); Universidad Francisco de Vitoria Madrid (2018, 2019, 2020).
International Research Network
He has co-authored publications with academics from the following institutions: University of Málaga (Spain); University of Navarra (Spain); University of Granada (Spain); University of Valencia (Spain); National Research University, Higher School of Economics (HSE), (Moscow); University of Ballearic Islands (Mallorca); University of West London (UK); University of Plymouth (UK); University of Stratchclyde (UK); University of Roehampton (UK); EDC Paris (France); King’s College (London); University of Tor Vergata (Rome), Universidad Pontificia de Comillas (ICADE); Middlesex University; University of Westminster and IESE Business School. He is member of Virtue Ethics in Business Research Group VEIB (University of Navarra); Universidad Complutense (Madrid).
Doctoral Experience
Member of Doctoral Committees
Experience in Doctoral Committees in 13 PhD Committees: 6 times as External Examiner, 3 as Internal Examiner, 3 as External Reviewer, and 1 as Chair of a Phd Viva.
PhD Supervision
He has 6 PhD completions and he is currently supervising 3 PhD students.
He is interested in supervising PhD research in the following areas:
Interfunctional coordination
Internal Market Orientation
Customer Orientation of service employees
Servitization
Publications
For details of all my research outputs, visit my WestminsterResearch profile.