About me
Zak Peric holds an MA in Graphic Design from the London College of Communication. He is a published writer, contributing articles on moving image to the bestselling Graphic Design School books (6th edition, 2016, and 7th edition, 2018), published by Thames & Hudson. With over 25 years of experience as an educator and creative, Zak has collaborated with some of the world's most influential global brands, producing high-impact motion design, branding, UI/UX, and large-scale digital content.
Zak's professional journey includes delivering luxury moving-image work for Burberry, key artwork and identity development for Channel 5, and leading UI experiences for Hyundai. He has created TV content for Boots, developed VR and interactive assets for Cisco, and produced digital advertising for Barclays Bank. Through Hogarth Worldwide, he has contributed to major international campaigns, while his work with Philips reflects deep experience across technology and consumer-focused innovation. Zak has also served as a Creative Director/Senior Designer for BlackRock, shaping visual communication for one of the world's largest investment management firms.
Additionally, Zak has worked as a moving image content designer for National Rail, creating a national advertising campaign for Vodafone. This included DOOH and illustrations for the 'Be Unlimited' campaign, as well as large-format content for Piccadilly Lights and WOW at Waterloo, and AR assets for gaming initiatives. His entertainment and sports portfolio features projects for PlayStation's God of War, Nickelodeon, the Rugby World Cup, Honda Racing, and digital content for Nexford University.
Across every collaboration, Zak blends design, technology, and storytelling to deliver thoughtful, visually compelling, and strategically grounded creative work.
Teaching
As an academic and design generalist, my career has focused on maintaining expertise in current design technology and methodology. I am committed to lifelong professional development in communication design, moving image, image making, media, and 3D design, both for my own growth and to deliver contemporary, professional pedagogical practice. My research context encompasses a range of sources, including articles, books, textbooks, magazines, blogs, as well as professional exhibitions, workshops, and talks.
With over 25 years of experience in education, I have served as a lecturer, trainer, and course director, fostering empathy and dedication towards both students and colleagues. My responsibilities have included teaching, assessments, brief writing, peer tutoring, and leading modules across undergraduate and postgraduate programs.
I have led or taught the following programs: BA Advertising, BA Digital Media Design, BA Illustration, BA Interaction and Interface Design, BA Photography, and ABC Photography (Digital Futures). At the postgraduate level, I have contributed to MA Illustration and Visual Media, MA Animation, and MA Graphic Branding and Identity (pioneering techniques such as stereoscopic GIFs, analogue animations, Risograph, 3D Cinema 4D, and Xbox 3D scanning). I have also sourced and implemented new technologies, including Octane, consistently introducing cutting-edge tools to my teaching.
Research
My research investigates cultural data, digital infrastructures, and their impact on perception and experience. I collected over 47,000 Instagram images from Tate, MoMa, and the Hermitage to explore how museum artefacts are photographed and how visitor-generated content provides an interpretive layer of knowledge about exhibitions. This led to the creation of an interactive diagnostic tool for curators, recognised by Dr Lev Manovich, who later presented related findings at the Tate Modern and published Instagram and Contemporary Image.
Other projects include a study of the 2008 banking collapse, utilising digital etching to produce commemorative stamps, and typographic explorations featured in the Risograph publication #WEBCREATE, which extends debates on digital publishing initiated by Fitzpatrick.
My current research investigates how digital infrastructures influence emotion, attention, and identity, transforming human experiences into extractable data. Drawing on Baudrillard, Fisher, and Zuboff, the moving-image work Dopaminised interrogates the role of social media in commodifying attention, monetising emotional engagement, and destabilising subjectivity. The masked traveller within the work embodies loss and resilience, highlighting the psychological and cultural consequences of algorithmic systems. By addressing dopamine-driven design and compulsive platform use, the work proposes strategies for reclaiming attention, presence, and imaginative potential within digitally mediated environments.
I have also contributed to the Graphic Design Schoolbook (7th ed., Thames & Hudson) and professional writing for creative software developers, bridging academic research and applied practice in the creative industries.