About me
I am a lecturer, researcher, and consultant with 18+ years’ experience spanning teaching, research and consulting. I have taught postgraduate and undergraduate courses in various universities across the UK and Nigeria. I hold a PhD in Strategy and Entrepreneurship and a master degree in Economics. I have managed various research and consultancy projects and have published research articles in many journals.
Teaching
I teach marketing related undergraduate and postgraduate modules. These modules include price and distribution management, marketing for digital managers, digital and interactive marketing, retail marketing, marketing insights and marketing analytics.
I have previously taught global strategy, international entrepreneurship, global marketing, marketing innovation, service marketing, marketing consultancy and research methods.
Research
Egwuonwu, A., Oruh, E.S., Egwuonwu, A., and Onyima, J. K (2025). Psychic distance and inter-organizational relationships: theoretical foundations, methodological approaches, and future research directions. Strategy & Leadership, Vol 4.
Onyima JK, Syrett S, Sepulveda L (2024), "Immigrant business in transnational contexts: a multifocal understanding of the breakout process". International Journal of Entrepreneurial Behaviour & Research, Vol. 30(1).
Onyima, J.K (2020) Ruptured and Coveted Spaces: Youth Livelihood Trajectories in Post Conflict Context of Nigerian Communities. Journal of Youth Studies 3.
Onyima, J.K (2019) Ponzi Schemes and Rural household over-indebtedness in Nigeria: Incidence, drivers and linkages. Journal of Global Business and Technology 15(2)
Onyima, J.K. & Ndubuisi, P. (2018). Digital Innovation: Competitive Strategy for College Startups in Nigerian Campuses. International Journal of Academic Research in Business and Social Sciences, 8(11).
Publications
For details of all my research outputs, visit my WestminsterResearch profile.