Dr Jing Ning

Dr Jing Ning completed her Master’s degree in International Accounting & Financial Management at the University of Glasgow and earned her PhD in Accounting and Financial Management from the University of Reading.

She is currently a Lecturer in Accounting at the University of Westminster, where she teaches across undergraduate and postgraduate programmes. She also teaches and serves as the module leader for the largest module in Westminster Business School—Quantitative Methods for Accountants, which enrols more than 400 students annually. Her broader teaching portfolio includes Financial Accounting, Management Accounting, Financial Analysis for Managers, and Accounting and Finance for Marketing. Her teaching approach emphasises analytical thinking, real-world application, and data-driven decision-making in accounting practice.

Her research focuses on textual analysis, corporate disclosure, and ESG reporting. She has published in leading academic outlets such as Accounting Forum and the Journal of Accounting Literature. Her current projects examine how narrative disclosures shape investor perceptions and how ESG communication quality affects capital-market outcomes, with an emerging research stream leveraging large language models to capture and evaluate changes in corporate communication.

Her ongoing project, Does It Change After Covid-19? Evidence of Financial Communication Using Large Language Models, investigates how the Covid-19 pandemic transformed corporate reporting behaviour by analysing shifts in tone, narrative content, and communication strategies through advanced LLM-based textual analysis.

For details of all my research outputs, visit my WestminsterResearch profile.