Connect with me
I'm part of

About me

Dr Donna Mai is a Principal Lecturer in Marketing. She joined Westminster Business School in September 1998 from the University of Newcastle-upon-Tyne, where she was Research Officer. She received the Research Initiative Award in 2009 and Best Paper Prize in 1997 from the Academy of Marketing. Her paper was awarded the Highest Quality Rating by ANBAR Electronic Intelligence in 1998. Before starting her career in academia, she worked for Avon Cosmetics (Taiwan) Ltd as Sales Estimator, Product Line Control Planner and Brand Planner.


PhD in Marketing, University of Newcastle upon Tyne 

PG Certificate in Teaching and Learning in Higher Education, University of Newcastle upon Tyne 

MA in International Marketing, University of Sunderland

Professional memberships

Member of the Association for Consumer Research 

Member of the Higher Education Academy 

Member of the Academy of Marketing 

Member of the Internet Society Member of the Academy of Marketing Science 

Member of the Institute of Learning and Teaching 

Member of the European Association of Agricultural Economists

Consultancy and professional practice

2010 - Present Best Paper Prize Judge for Marketing Education Review 

2009 Research Initiative Award, Academy of Marketing 

2009-2010 Research Leader in Marketing, Westminster Business School 

2008 - 2009: Acting Director for Centre for Research in Marketing, Westminster Business School 

2003 - Present: Member of Editorial Review Board, Marketing Education Review 

2009 - Present: Member of Editorial Review Board, Asian Journal of Business Research 

2002 - Present: Member of Editorial Board, Journal of Doing Business Across Borders 

2009: Research Grant Assessor for Social Sciences and Humanities Research Council of Canada 

2005 - 2009: External Examiner for Leeds University Business School for Marketing subjects and dissertations 

2009 - 2012: External Examiner for Liverpool Hope University, Marketing pathway 

2012: PhD External Examiner for Newcastle University Business School


Donna is Course Leader for the MA/MSc Marketing Management. She is responsible for the academic and professional development and delivery of the course. At present, she teaches Marketing Research at both undergraduate and postgraduate levels. She also coordinates MA Marketing Management dissertations, and runs Research Methodology workshops for the students. She supervises PhD students and Masters dissertations.

Donna has been an external examiner for the marketing pathway for Liverpool Hope University since 2009, and was an external examiner for marketing subjects and dissertations for Masters degrees at the University of Leeds Business School from 2005 to 2009.


Donna's research interests are in the area of personality and psychological influences on consumers' choices and consumptions and the effect of marketing communications on consumers and societies.


For details of all my research outputs, visit my WestminsterResearch profile.